Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

-----------------------------------------------------
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
-----------------------------------------------------
I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Shanghai Sunrise

Shanghai Sunrise is a Charity that supports school kids in need in the Shanghai area.

Managing and developing corporate sponsor relationships.

Corporate Relations Manager and Board Member

GABA German American Business Association

Enhancing GABA's recognition by forming affiliations and setting up combined events with major associations in Silicon Valley.

Development Director and Board Member

LFG Luftfilter GMBH, Germany

Deputy Board Member

BAL-TEC AG, Balzers, Liechtenstein

Manufacturer of electron microscopy sample preparation equipment in life and material sciences.

Co-owner and Board Member

BAL-TEC AG, Balzers Liechtenstein

Manufacturer of electron microscopy sample preparation equipment in life and material sciences.

Generated a revenue increase of over 30% by developing and executing a detailed market strategy. 
Created new and extended existing sales and service channels in Asia and the US 
Developed the OEM business with particular OEM sales and service channels 
Managed international distribution channels worldwide in marketing and business development 
to develop and support their local markets.

Director of Business Development and Product Manager

Element Six, New York, US

Leading supplier of precision manufactured diamond components manufactured by Element Six B.V., The Netherlands. Products range from cutting applications to advanced optical components and a complete line of thermal management products for a variety of industries (Telecom, Optical, Chemical, Medical).

Developed over $1M of new potential business opportunities over a 16 month period by exploring new and emerging markets.
Generated a strategic three year business plan to compensate for lost Telecom business.
Created and implemented a solid pull sales and marketing strategy to quickly regain market share and additional revenue sources for a product re-launch.
Managed an extended cross-functional team consisting of marketing, product development and production to develop go-to-market plans with minimum budget.

Vice President of Sales - Business Development

E.A. Fischione Instruments Inc. Export, PA

A manufacturer of electron microscopy sample preparation equipment and imaging products.

Developed and extended European and Asian markets, increasing sales potential by 30% through evangelism at high profile events in the area and the establishment of distribution/reseller channels.
Created a process for product definition using vertical market identification and quantification.
Managed a virtual, multi-national team of marketing and sales managers to support and develop business in local markets.

Director of Sales and Business Development

Element Six B.V. (former Drukker International B.V.) Cuijk, The Netherlands

Devised and managed the regional office in Singapore as the first representative in the Asia Pacific Region. This was the result of a six month market survey.
Established market presence, gained sales and won business with a potential of $2M over a period of 12 months while the rest of the market stagnated. I achieved this by creating and implementing a regional sales and marketing strategy and presenting the company at key events and conferences in the area.
Set up and managed an Asia-Pacific distribution network to rapidly gain market share and recognition.
Created tools for strategic account management and business development throughout the channel partners.

Sales and Marketing Manager - Asia Pacific

Increased optical revenue more than 50% by initiating the development of two major revenue streams, CO2-Laser window and Synchrotron window.
Repositioned the company from a one-off design manufacturer to a process-driven production manufacturer developing and integrating a strategy for product standardization.
Streamlined alignment between marketing and development to improve solutions delivery.

Product Manager

PARR INSTRUMENTS GMBH, Frankfurt am Main, Germany

German subsidiary of Parr Instrurment Company, US, manufacturer of calorimeters, reactors and pressure vessels for laboratory use.

Responsible for establishing Parr Instrument Companys first subsidiary.
Increased the German business and extended it into Austria and Eastern Europe by introducing sales/support tools and strategies for these markets.

Sales Manager

METOREX GMBH, (former Outokumpu KM Analytik GmbH), Obertiefenbach, Germany

German Distributor for Parr Instrument Company, USA

Increased sales by factor of five by implementing a sales and support strategy for the German market. 
Initiated and partly executed the adaptation of the products to the German market.

Sales Engineer

ICM and MULTIEXPOSURE bring my visual imagination to life, bridging EAST and WEST

taplio

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Nadine Friedel 👩‍🚀

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