Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

Behind-the-scenes helping founders/execs build pipeline, authority and close deals on Linkedin.

Naim Ahmed

Had a chat with a Linkedin creator with 13,000 followers and 100s of likes on his posts...

We went back & forth in the DMs and I asked him: "how many calls you booking for your agency on Linkedin?"

His answer: 0

"How much revenue generated from your content?"

His answer: 0

All his likes were from peers, pods and other marketers.

He had no systems to turn his followers into calls.

A few days later I had a catch up with an old client

He has way less followers, way less likes.

He told me he’d made $15k that week, alone.

Getting likes & getting paid are 2 COMPLETELY different skill-sets.

P.S. Most of my clients like Umair, Noah, Nicolas and many more ALL have audiences on the smaller side but book calls consistently. Living proof it’s not your follower count holding you back. It’s your sales system.

We’ve booked 476 sales calls using LinkedIn DMs…

Doing the opposite of what "gurus" teach...

Most people have a "buy-or-die" mentality.

They want you to BOOK A CALL NOW.

If you don't, they forget about you.

And, move on to the next target.

Instead, I play the long-game.

If you're a good fit, but don't book a call...

That's cool, I'll just

- Send you valuable resources
- Add value/help for free in the DMs
- Connect with you with people I know
- Add so much value you WANT to work with me

This helps me book calls WEEKS/MONTHS after 1st touch.

Playing the long-game is the secret.

One of my clients is getting the most engagement he's ever gotten on Linkedin.

The funny thing is...

11k impressions is actually low when you compare it to 100k+ impressions screenshots gurus share.

However, there is a BIG difference here.

My clients impressions are HIGH QUALITY views from HIGH QUALITY prospects.

8 and 9 figure eCom founders are seeing his posts regularly and engaging.

He's posting niche insights about eCom that make his expertise undeniable.

He's NOT going viral with stories about his cat.

He's NOT spamming giveaways every day.

He's building real authority.

That's why he's winning.

Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Day 1 on Linkedin? Here’s what I’d focus on:

1. Study competitors & observe what’s working
2. Send some connections to your ICP
3. Start conversations daily 5 with ICP & 2 with peers

No engagement pods. No 100 comments a day. No 2 posts a day.

Study what content performs and take notes.

Think about how you could things better/differently.

Then, connect with a few prospects and shoot some DMs.

Get used to reaching out to decision makers via chat.

Network with creators and build a relationship or two.

This'll give you a foundation, now you can start posting and sky is your limit.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to prospects.

First you post content and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build before selling anything.

This is the power of social selling.

Founders pay me $2500 to ask "Naim, how do I get more inbound leads?". 

Here's what I tell them:

It's not:

- Engaging more (although it helps)
- Being consistent (although it helps)
- Copywriting skills (although it helps)

Usually, I'd boil it down to ONE thing.

- Over-index on sharing social proof.
- Share a disgusting amount.
- In almost EVERY post

2 things you can do today:

1. Go back and screenshot every bit of good feedback you’ve gotten from a client. Every win, big or small, can be Slack, Whatsapp, emails and turn that into content on Linkedin.

2. Show people examples of your work. If you design websites, share your designs. If you write copy, share your copy. If you help with accounting share how you're saving people money.

Don't expect people to understand your value.

SHOW THEM.

That's how you build REAL authority.

Employee Generated Content is the BIG opportunity in 2026.

I’ve been working with orgs on this since late 2024 and it’s only getting bigger.

Just imagine you’re able to build multiple personal brands across your whole executive team.

. CEO generating thousands of impressions.
. CMO/CSO generating thousands of impressions.
. VP Marketing generating thousands of impressions.

All building influence and promoting the company.

. CEO shares strategies & the journey.
. CMO shares marketing behind-the-scenes.
. Sales director talks sales process optimisation.

Collectively you can easily break 50-100k impressions a week.

On the backend you can monetize in multiple ways...

For example, each c-suite exec could promote a singular bi-monthly webinar and all content from Linkedin could be pushed here.

Imagine the sheer number of prospects you could attract.

The amount of pipeline you could drive.

The amount of demos you’d book.

All for free.

This is the future.

If I was a CMO/VP of a b2b company and was asked to build MASS pipeline from Linkedin, here’s what I’d do:

I would NOT pay Linkedin influencers.

I would activate my team instead.

Yes, you can pay influencers extortionate amounts of money for a post or 2.

And, that does work (when done properly).

BUUUT…

Your team is already on pay-roll.

They already know your product.

You don’t have to pay them for every post.

It’s in THEIR best interests to post here.

LEVERAGE BABY.

Say 10 people at the company start posting 3 times a week.

Say they average 2000 impressions a week each.

That’s 80,000 impressions for free every month.

With the right strategy (and me in your corner) we can get this to 200,000+ a month.

Imagine the competitive advantage this kind of reach would bring.

Activate your team NOW!

P.S. If you’d like to activate your CEO or C-suite execs, DM me “ACTIVE” and I’ll show you how I can help.

Hasan Abdallah

I help LinkedIn company pages grow by partnering with our content pages which garner millions of impressions monthly.

✅ Grow your following
✅ Increase brand awareness
✅ More clicks & leads

For more info check services & reach out.

**Your marketing needs one voice.
Not a committee.**

When too many opinions shape a campaign, the message breaks.

And when the message breaks, the marketing stops selling.

Because good marketing should never feel like marketing.

It should feel clear. Natural. Obvious.

If it feels forced or corporate, something went wrong.

Most of the time the problem is feedback overload.

Everyone adds a tweak.
Everyone edits the message.
Soon the idea loses its edge.

You need a skill called feedback fencing.

Accept input.
But protect the strategy.

And here’s the part most marketers miss:

You must market your marketing internally.

If people understand the plan, they support it.

If they don’t, they fight it.

Here are five ways to do it.

1. Start with the BLUF

BLUF means Bottom Line Up Front.

A tactic from military communication.

Say the most important thing first.

Example:

BLUF: Campaign launches May 1.
ACTION: Review materials by April 15.
Short. Clear. No confusion.

2. Keep it short

No one reads 60-page briefs.
Summarize the plan.
Remove jargon.
Make it easy to scan.
Short wins attention.

3. Lead with numbers

People trust data.

So show the metrics early.

Example:

• Metric: Demo bookings
• Why: Shows buyer intent
• Forecast: 40% increase

Clear metrics build confidence.

4. Give one call to action

Too many asks create friction.

Tell people the next step.

One action.

Nothing else.

5. Write better headings

Internal documents still compete for attention.

So make the headings sharp.

Clear titles pull people into the plan.

Boring headings get ignored.

If you want people behind your strategy, do one thing well:

Market your marketing.
Clarity builds alignment.
Alignment builds momentum.

P.S. The best campaigns fail internally first.
Fix that, and everything else gets easier.

taplio

The Battle

Naim Ahmed

Hasan Abdallah

Followers

Posts

Engagements

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Performance ScoreNaim Ahmed's LinkedIn Performance

Performance ScoreHasan Abdallah's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Naim Ahmed

Hasan Abdallah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Performance ScoreHasan Abdallah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance