Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

We've generated over 40M+ Linkedin views, scaled 35+ b2b founders using this playbook...

Our Content-Led Linkedin system.

Get our updated 29 page content playbook for free:

You’ll learn how we:

- Generated over 40,000,000+ impressions
- Built over 20+ 6-figure accounts from scratch
- Made over $2.5M+ in new revenue organically

And, I'll show you how we're using AI...
To create the content faster than ever before.

I could charge $97 for this, but you can have it, free.

Want it?

--> Like this post & comment "CONTENT" below

P.S. Please make sure we're connected, so I can DM you.

"Son, you’re making the BIGGEST mistake of your life." That’s what my parents told me when I told them I wasn't going to University...

I don’t blame them, they grew up in a different time.

A time when a degree was your ticket to the good life.

So, when I told them I wasn't going.

They were shocked, angry and confused.

Honestly, they were just scared i'd become a loser.

And, honestly, they had a point.

But, I KNEW I already had everything I needed:

- Books
- YouTube
- Online mentors
- Relentless work ethic

So, I got to work.

Whilst my friends were partying, chilling, playing fifa.

I was hustling my a$$ off.

Long-story short. A few years later. It all paid off.

My parents are proud of me now.

Lesson?

Bet on yourself.

I tell all my clients to stop posting valuable content.

It gets pushback sometimes, here's why:

Founders love to share "value".

But, value alone isn't enough to build a personal brand.

You don't want to be known as a robot that "runs ads" or "sends emails".

You want to be the expert that's relatable, has cool stories, goes through ups and downs. Has a life outside work. Inspires people. 

Sharing valuable content is 1 pillar of your strategy...

You also need to write about mistakes, lessons learned, regrets, your first job, your biggest personal win this year, your hobbies... All of a sudden you're connecting with people at an emotional level.

These topics reach more people and allow you to have more impact.

They reach prospects, potential partners, future employees and friends.

Yes, tactical content is great.

But, think about the bigger picture and long-term payoffs.

Share your story.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to your prospects.

First you post and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build BEFORE selling anything.

This is the power of social selling.

POWERFUL.

Underrated Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

It's never been easier to be successful than it is today.

It's also never been easier to be distracted.

Try this today:

Sit down with a timer.

Leave your phone in another room.

Headphones to block noise.

Do important work.

Don't you dare check Twitter or watch a YT video.

Just do work that moves the needle forward.

FOCUS.

This is how you make your dreams come true.

P.S. I'm talking to myself btw.

One of my clients told me he was casually losing $100,000+ a year on Linkedin...

He had a 6-figure agency…
He had 12,000+ followers…
50-100 likes on every post…

But, he wasn’t closing any meaningful deals from it.

I audited his account and he had 2 BIG ISSUES:

1. Content messaging

He was talking to other marketers just like him. His content was all tips and tricks. But, decision makers don’t just want tips and tricks. They want clear proof that you are the right guy that can come in and make them money.

After a 1hr call with him we fixed his messaging, started crafting content that showed his authority and resonated with founders not just other marketers.

2. He wasn’t sending DMs

He had thousands of connections sitting there and he hadn’t spoken to any of them. I helped him script world-class DMs to open conversations every day which led to multiple audits, discovery calls and deals.

Now, he closes 2-3 deals a month from Linkedin.

Can’t complain.

Commenting on LinkedIn is the most underrated sales tactic of 2025 and has helped me close MULTIPLE b2b deals this year...

Think about this…

Your prospects are posting content right now or people from their team are… 

And, guess what?

Their content probably doesn't get much engagement.

So, when you are the ONE person that shows up in their world.

Leaves a genuinely good comment under their post, they WILL see you.

It's such an easy way to follow-up or warm-up prospects without coming across salesy at all.

These comments lead to conversations.

Conversations lead to sales.

It all starts with a comment.

A lot of founders want to add Linkedin content into their lead-gen strategy. But, they fail 99% of the time because they forget one thing...

Content is just one piece of the puzzle.

You also need to:

- Comment & engage with ur community
- Comment & engage with your ICP
- Connect with your ICP daily
- Talk to your ICP consitently
- Monitor your profile views
- Have a process which turns all of the engagement you're getting from content into things you can measure. Booked calls. Closed deals.

Content is authority building. It's brand awareness.

But, without committing to building your social selling strategy alongside the content.

You're just another "post and hope" merchant.

Matt Thomas 🥁

Writing4Robots

Founder

Perfect Prose Writing & Editing

📌 I’ve been a professional writer so long that when I started my business, the iPad hadn’t been invented yet…


For the past 14 years, I’ve been a self-employed consultant across multiple industries. 

My biggest strength as a writer/editor is my ability to ask the right questions to capture your story and expertise, then deliver it in a way that speaks to your audience. 

Here’s a quick list of some of the things I can help you with: 

• Copywriting for your website, business, product, or LinkedIn bio
• Technical Writing / Documentation 
• Comprehensive review of your website and feedback on your site copy, any errors, and usability/navigation/user experience feedback
• Professional Editing (Structural, Stylistic, Technical) and Proofreading
• Writing Courses / Training material

Owner

ATCO Group

• Worked with ATCO SMEs to develop Salesforce Trailhead modules and training content for ATCO’s Home Happiness Advisors 
• Organized 160 units into modules and prioritized them, based on impact to advisors
• Updated older ATCO documentation to align with new processes and procedures in Salesforce
• Collaborated with key stakeholders to develop training plan and prioritize training content development

Salesforce Training Content Developer

Parkland Corporation

• QA Lead/Technical Writer/Editor, for the National Learning & Development team at Parkland Fuel Corporation 
• Worked with SMEs to develop eLearning courses, reference documentation, and training materials/programs 
• Performed QA review/editing for all work produced by a 10-person team
• Reviewed all eLearning courses and provided writers and eLearning developers with feedback/changes to be made
• Reviewed and revised course exam questions and knowledge checks 
• Ensured that all material developed and released to the organization by our team aligned with all internal standards and had a consistent ‘voice’ 
• Designed instructional methods and activities for Parkland’s internal training programs and courses 
• Developed training, courses, and provided QA support to other departments and projects, as required

QA Lead/Technical Writer, National Learning & Development

ENMAX

• Technical writer on Phase 1 of ENMAX Power Corporation’s Outage Management System (OMS) project
• Developed all software documentation and reference materials for the implementation of General Electric's ALSTOM e-Terra Outage Management System (software used to manage all electrical distribution and system outages for the whole city of Calgary)
• Worked with subject matter and technical experts to capture and document system operator processes and procedures
• Created iOS software documentation for CLEVEST Workbook (mobile workforce management iPad application)
• Developed training questions, exercises and answer keys
• Managed document control, distribution, and revisions for all OMS documentation

Technical Writer, Outage Management System Implementation, Phase 1

Jiva Consulting

📌 A job I didn’t want to take led to opportunities I never imagined…

• Developed internal eLearning courses for TransCanada Pipelines from an initial outline to finished courses working closely with subject matter and technical experts 
• Performed QA reviews and revisions to a number of TransCanada online courses 
• Developed and implemented consistent templates and standards for formatting and style of TransCanada documents

Technical Writer/QA Reviewer

Sanjel Energy Services

📌 At Sanjel, I transformed chaos into clarity.

When I joined this oilfield services company, their documentation was in disarray. 

They lacked any:
* Templates
* Folder structure
* Document control/revision processes
* Idea where to start!

My boss, the VP of HSEQ, helped me understand the business’s challenges and needs. 

Then he let me find, develop, and implement the best solution. 

And that’s what I did over the next 2 years. 

Key Achievements:
* Transformed one bulky manual into 36 easy-to-update HSE Practice (HSEP) documents
* Developed templates for all corporate documentation (HSEPs, Corporate Standards, Work Instructions, SOPs)
* Edited and standardized all Sanjel technical documentation, including ERPs, corporate standards, training 
* Provided documentation support to multiple departments and Sanjel subsidiaries

Core Skills:
* Simplify complex info
* Present information in a clear, visually appealing way
* Document processes clearly 

I use all these skills daily creating content and advising others on theirs.

Technical Writer/Editor, Corporate Health & Safety

Cenovus Energy

📌 Get in, get paid, get out…

A short term contract with Cenovus Energy developing project management software training.

Hit the ground running, worked a bunch of hours, and made good money fast, but…

Realized I hated working 12-hour days alone in a depressing, windowless office.

Next, please...

Training Content Developer

📌 ENMAX liked me so much, they hired me twice! 

In my first contract with ENMAX Energy, I:
* Created desktop guides and work instruction for training employees
* Aligned older documents with new ENMAX standards and templates
* Interviewed SMEs and engineers to develop and update business documentation 
* Tracked documents through the development and revision process, updated key stakeholders

6 years later, I’d return to ENMAX in a totally different role.

Technical Writer/Editor

Calgary Zoo

📌 3 species, 4 months, 1 unforgettable gig at the Calgary Zoo.

I was hired to develop a comprehensive set of animal care protocols for three species:
* Lions 🦁 
* Tigers 🐯
* Gorillas 🦍

In this role, I: 
* Interviewed zoo director and senior staff to identify and define documentation requirements
* Shadowed zookeepers and managers to capture and document all animal care procedures
* Created detailed care protocols with visuals and checklists
* Documented safety rules per zoo and provincial standards
* Implemented a document management process to manage updates, document control and revision history

This was my first opportunity to manage an entire project solo and it's still one of my favourite contracts I've had. 😊

Technical Writer, Animal Care Protocols

Lock in your 30% pre-sale discount off my Ultimate ChatGPT Prompting Guide.

ChatGPT was supposed to save you hours a day. 

Instead, you’re wasting more time than ever. 

Because AI hasn’t simplified your workflow – it’s become another task to manage.

One that 𝘣𝘶𝘳𝘯𝘴 more time than it saves.

* Every prompt feels like a shot in the dark. 🤷‍♂️
* You spend countless hours diving down the prompting rabbit hole. 🕳️
* No matter what you try, GPT’s output never matches your expectations. 🤨

The most frustrating part? 

You don’t even 𝘬𝘯𝘰𝘸 what you’re doing wrong! 🤦‍♂️


But it’s not just all that wasted time and effort. 

Or feeling like you’re falling further behind every day. 

It's about the gap between what AI 𝘤𝘰𝘶𝘭𝘥 be and what it currently 𝘪𝘴 in your workflow. 

You know there are better ways to harness ChatGPT’s power. 📈

But you’re still struggling with the basics.

____

And it’s not your fault. 

Because prompting is 𝘩𝘢𝘳𝘥! 😮‍💨

It’s a delicate balance between multiple competing factors:
* Precision 📐 vs flexibility 🤸‍♀️   
* User intent 💬 vs AI's interpretation 🤖
* Focusing a model’s responses 🔒 vs limiting its creative potential 🎨

Without understanding these nuances, prompting is like trying to fake your way through a conversation in a foreign language. 

If you don’t know the rules, any success is just random luck. 🎲

____

To truly level up your AI skills, you need: 
* A mindset shift. 🧠
* Clear, actionable strategy that cuts through the noise. 🎯
* To understand the core concepts that help you unlock AI’s creative power. 🦾

You don’t need another AI “guru.”
You need a 𝘨𝘶𝘪𝘥𝘦. 

And that’s where I come in…

My unfair advantage?  

12 years’ experience as a technical writer creating everything from software documentation to eLearning courses. 

Over a decade of translating technology to people, simplifying complexity, and distilling abstract concepts into concrete, actionable advice. 💡

____

Writing4Robots: ChatGPT instructional manual

A deep dive into Large Language Models (LLMs) like ChatGPT that covers:
* LLM, prompting, and prompt engineering basics.
* Ways to leverage an LLM’s inherent biases.
* The most effective prompt structures.
* The perfect analogy for guiding ChatGPT.
* A mindset shift to transform your LLM interactions.
* Practical ways to prompt better, faster. 
* Custom prompts across 6 categories (LI, Writing, Editing, Ideation, Productivity, Prompting).


Are you ready for AI to 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 deliver on its promises? 

👇

writing4robots.ai

I’m Matt Thomas, owner of Perfect Prose Writing & Editing. Nice to meet you! 

For the past 12 years, I’ve worked as a self-employed consultant across multiple industries for some great companies. 

My biggest strength as a writer/editor is my ability to ask the right questions to capture your story and expertise, then deliver it in a way that speaks to your audience. 

Here’s a quick list of some of the things I can help you with: 

• Copywriting for your website, business, product, or LinkedIn bio
• Technical Writing / Documentation 
• Comprehensive review of your website and feedback on your site copy, any errors, and usability/navigation/user experience feedback
• Professional Editing (Structural, Stylistic, Technical) and Proofreading
• Writing Courses / Training material

taplio

The Battle

Naim Ahmed

Matt Thomas 🥁

Followers

Posts

Engagements

Likes

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Naim Ahmed

Matt Thomas 🥁

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance