Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

Behind-the-scenes helping founders/execs build pipeline, authority and close deals on Linkedin.

Naim Ahmed

Had a chat with a Linkedin creator with 13,000 followers and 100s of likes on his posts...

We went back & forth in the DMs and I asked him: "how many calls you booking for your agency on Linkedin?"

His answer: 0

"How much revenue generated from your content?"

His answer: 0

All his likes were from peers, pods and other marketers.

He had no systems to turn his followers into calls.

A few days later I had a catch up with an old client

He has way less followers, way less likes.

He told me he’d made $15k that week, alone.

Getting likes & getting paid are 2 COMPLETELY different skill-sets.

P.S. Most of my clients like Umair, Noah, Nicolas and many more ALL have audiences on the smaller side but book calls consistently. Living proof it’s not your follower count holding you back. It’s your sales system.

We’ve booked 476 sales calls using LinkedIn DMs…

Doing the opposite of what "gurus" teach...

Most people have a "buy-or-die" mentality.

They want you to BOOK A CALL NOW.

If you don't, they forget about you.

And, move on to the next target.

Instead, I play the long-game.

If you're a good fit, but don't book a call...

That's cool, I'll just

- Send you valuable resources
- Add value/help for free in the DMs
- Connect with you with people I know
- Add so much value you WANT to work with me

This helps me book calls WEEKS/MONTHS after 1st touch.

Playing the long-game is the secret.

One of my clients is getting the most engagement he's ever gotten on Linkedin.

The funny thing is...

11k impressions is actually low when you compare it to 100k+ impressions screenshots gurus share.

However, there is a BIG difference here.

My clients impressions are HIGH QUALITY views from HIGH QUALITY prospects.

8 and 9 figure eCom founders are seeing his posts regularly and engaging.

He's posting niche insights about eCom that make his expertise undeniable.

He's NOT going viral with stories about his cat.

He's NOT spamming giveaways every day.

He's building real authority.

That's why he's winning.

Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Day 1 on Linkedin? Here’s what I’d focus on:

1. Study competitors & observe what’s working
2. Send some connections to your ICP
3. Start conversations daily 5 with ICP & 2 with peers

No engagement pods. No 100 comments a day. No 2 posts a day.

Study what content performs and take notes.

Think about how you could things better/differently.

Then, connect with a few prospects and shoot some DMs.

Get used to reaching out to decision makers via chat.

Network with creators and build a relationship or two.

This'll give you a foundation, now you can start posting and sky is your limit.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to prospects.

First you post content and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build before selling anything.

This is the power of social selling.

Founders pay me $2500 to ask "Naim, how do I get more inbound leads?". 

Here's what I tell them:

It's not:

- Engaging more (although it helps)
- Being consistent (although it helps)
- Copywriting skills (although it helps)

Usually, I'd boil it down to ONE thing.

- Over-index on sharing social proof.
- Share a disgusting amount.
- In almost EVERY post

2 things you can do today:

1. Go back and screenshot every bit of good feedback you’ve gotten from a client. Every win, big or small, can be Slack, Whatsapp, emails and turn that into content on Linkedin.

2. Show people examples of your work. If you design websites, share your designs. If you write copy, share your copy. If you help with accounting share how you're saving people money.

Don't expect people to understand your value.

SHOW THEM.

That's how you build REAL authority.

Employee Generated Content is the BIG opportunity in 2026.

I’ve been working with orgs on this since late 2024 and it’s only getting bigger.

Just imagine you’re able to build multiple personal brands across your whole executive team.

. CEO generating thousands of impressions.
. CMO/CSO generating thousands of impressions.
. VP Marketing generating thousands of impressions.

All building influence and promoting the company.

. CEO shares strategies & the journey.
. CMO shares marketing behind-the-scenes.
. Sales director talks sales process optimisation.

Collectively you can easily break 50-100k impressions a week.

On the backend you can monetize in multiple ways...

For example, each c-suite exec could promote a singular bi-monthly webinar and all content from Linkedin could be pushed here.

Imagine the sheer number of prospects you could attract.

The amount of pipeline you could drive.

The amount of demos you’d book.

All for free.

This is the future.

If I was a CMO/VP of a b2b company and was asked to build MASS pipeline from Linkedin, here’s what I’d do:

I would NOT pay Linkedin influencers.

I would activate my team instead.

Yes, you can pay influencers extortionate amounts of money for a post or 2.

And, that does work (when done properly).

BUUUT…

Your team is already on pay-roll.

They already know your product.

You don’t have to pay them for every post.

It’s in THEIR best interests to post here.

LEVERAGE BABY.

Say 10 people at the company start posting 3 times a week.

Say they average 2000 impressions a week each.

That’s 80,000 impressions for free every month.

With the right strategy (and me in your corner) we can get this to 200,000+ a month.

Imagine the competitive advantage this kind of reach would bring.

Activate your team NOW!

P.S. If you’d like to activate your CEO or C-suite execs, DM me “ACTIVE” and I’ll show you how I can help.

Matt Thomas 🥁

Lock in your 30% pre-sale discount off my Ultimate ChatGPT Prompting Guide.

That forgotten B2B customer data buried in SharePoint is about to become your most valuable asset…


The Insights Engine: A new way to talk to your customer data — and make it talk back.


Unlock the strategic insights your organization already owns — instantly, accurately, and at scale.


The Insights Engine transforms your customers’ exact words into actionable strategy. 🗣️📈


Your data has the answers. 
Now you can ask it questions. 


🔹Coming January 2026🔹

Owner

I’m Matt Thomas, owner of Perfect Prose Writing & Editing. Nice to meet you! 

For the past 12 years, I’ve worked as a self-employed consultant across multiple industries for some great companies. 

My biggest strength as a writer/editor is my ability to ask the right questions to capture your story and expertise, then deliver it in a way that speaks to your audience. 

Here’s a quick list of some of the things I can help you with: 

• Copywriting for your website, business, product, or LinkedIn bio
• Technical Writing / Documentation 
• Comprehensive review of your website and feedback on your site copy, any errors, and usability/navigation/user experience feedback
• Professional Editing (Structural, Stylistic, Technical) and Proofreading
• Writing Courses / Training material

taplio

The Battle

Naim Ahmed

Matt Thomas 🥁

Followers

Posts

Engagements

Likes

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Naim Ahmed

Matt Thomas 🥁

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance