Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

We've generated over 40M+ Linkedin views, scaled 35+ b2b founders using this playbook...

Our Content-Led Linkedin system.

Get our updated 29 page content playbook for free:

You’ll learn how we:

- Generated over 40,000,000+ impressions
- Built over 20+ 6-figure accounts from scratch
- Made over $2.5M+ in new revenue organically

And, I'll show you how we're using AI...
To create the content faster than ever before.

I could charge $97 for this, but you can have it, free.

Want it?

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P.S. Please make sure we're connected, so I can DM you.

"Son, you’re making the BIGGEST mistake of your life." That’s what my parents told me when I told them I wasn't going to University...

I don’t blame them, they grew up in a different time.

A time when a degree was your ticket to the good life.

So, when I told them I wasn't going.

They were shocked, angry and confused.

Honestly, they were just scared i'd become a loser.

And, honestly, they had a point.

But, I KNEW I already had everything I needed:

- Books
- YouTube
- Online mentors
- Relentless work ethic

So, I got to work.

Whilst my friends were partying, chilling, playing fifa.

I was hustling my a$$ off.

Long-story short. A few years later. It all paid off.

My parents are proud of me now.

Lesson?

Bet on yourself.

I tell all my clients to stop posting valuable content.

It gets pushback sometimes, here's why:

Founders love to share "value".

But, value alone isn't enough to build a personal brand.

You don't want to be known as a robot that "runs ads" or "sends emails".

You want to be the expert that's relatable, has cool stories, goes through ups and downs. Has a life outside work. Inspires people. 

Sharing valuable content is 1 pillar of your strategy...

You also need to write about mistakes, lessons learned, regrets, your first job, your biggest personal win this year, your hobbies... All of a sudden you're connecting with people at an emotional level.

These topics reach more people and allow you to have more impact.

They reach prospects, potential partners, future employees and friends.

Yes, tactical content is great.

But, think about the bigger picture and long-term payoffs.

Share your story.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to your prospects.

First you post and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build BEFORE selling anything.

This is the power of social selling.

POWERFUL.

Underrated Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

It's never been easier to be successful than it is today.

It's also never been easier to be distracted.

Try this today:

Sit down with a timer.

Leave your phone in another room.

Headphones to block noise.

Do important work.

Don't you dare check Twitter or watch a YT video.

Just do work that moves the needle forward.

FOCUS.

This is how you make your dreams come true.

P.S. I'm talking to myself btw.

One of my clients told me he was casually losing $100,000+ a year on Linkedin...

He had a 6-figure agency…
He had 12,000+ followers…
50-100 likes on every post…

But, he wasn’t closing any meaningful deals from it.

I audited his account and he had 2 BIG ISSUES:

1. Content messaging

He was talking to other marketers just like him. His content was all tips and tricks. But, decision makers don’t just want tips and tricks. They want clear proof that you are the right guy that can come in and make them money.

After a 1hr call with him we fixed his messaging, started crafting content that showed his authority and resonated with founders not just other marketers.

2. He wasn’t sending DMs

He had thousands of connections sitting there and he hadn’t spoken to any of them. I helped him script world-class DMs to open conversations every day which led to multiple audits, discovery calls and deals.

Now, he closes 2-3 deals a month from Linkedin.

Can’t complain.

Commenting on LinkedIn is the most underrated sales tactic of 2025 and has helped me close MULTIPLE b2b deals this year...

Think about this…

Your prospects are posting content right now or people from their team are… 

And, guess what?

Their content probably doesn't get much engagement.

So, when you are the ONE person that shows up in their world.

Leaves a genuinely good comment under their post, they WILL see you.

It's such an easy way to follow-up or warm-up prospects without coming across salesy at all.

These comments lead to conversations.

Conversations lead to sales.

It all starts with a comment.

A lot of founders want to add Linkedin content into their lead-gen strategy. But, they fail 99% of the time because they forget one thing...

Content is just one piece of the puzzle.

You also need to:

- Comment & engage with ur community
- Comment & engage with your ICP
- Connect with your ICP daily
- Talk to your ICP consitently
- Monitor your profile views
- Have a process which turns all of the engagement you're getting from content into things you can measure. Booked calls. Closed deals.

Content is authority building. It's brand awareness.

But, without committing to building your social selling strategy alongside the content.

You're just another "post and hope" merchant.

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

People are getting building in public wrong.

I've seen it happen multiple times...

As someone who has shared a lot of my journey on this platform, and heard everyone telling me to share more and more, but I want to touch on something...

Building in public doesn't mean:

Sharing everything.
Doing it to tick a box.
Doing it because of pressure.

Sharing in public is about strategy.

There's so much pressure for everyone to keep posting and creating content that might not necessarily work for them, but because everyone is telling them to continue to do it.

That's what happened to me, and I fell out of love with it. Losing motivation and jsut doing it out of pure discipline, but I want to go back and create the content I used to love creating, the raw, unfiltered side of my life.

SO WE ARE GOING TO DO THAT

Get other people out of your head and do what's right for you.

Everyone loves to talk about career advice... but this has been by far the most impactful for me.

Curiosity doesn’t make you inexperienced.

When I joined Thistle Scientific, my first instinct was to worry about what I didn’t know: the jargon, the lab protocols, the decades of expertise my colleagues bring to the table.

But every time I asked a “basic” question or admitted I didn’t understand something, I noticed something powerful. It started a conversation for change.

Over time, I’ve realised curiosity belongs everywhere, especially in business.

Because the people who ask why are often the ones who move everyone forward.

You don’t need decades of experience to make an impact:

Sometimes asking, “Why do we do it this way?” opens the door to innovation.
Sometimes being the learner means spotting what others take for granted.
Sometimes, trying things differently brings the best results of all.

A reminder I carry with me every day:

Curiosity belongs in every business.

taplio

The Battle

Naim Ahmed

Niall Cleaver

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taplio

The Battle

Naim Ahmed

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

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