Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

Behind-the-scenes helping founders/execs build pipeline, authority and close deals on Linkedin.

Naim Ahmed

Had a chat with a Linkedin creator with 13,000 followers and 100s of likes on his posts...

We went back & forth in the DMs and I asked him: "how many calls you booking for your agency on Linkedin?"

His answer: 0

"How much revenue generated from your content?"

His answer: 0

All his likes were from peers, pods and other marketers.

He had no systems to turn his followers into calls.

A few days later I had a catch up with an old client

He has way less followers, way less likes.

He told me he’d made $15k that week, alone.

Getting likes & getting paid are 2 COMPLETELY different skill-sets.

P.S. Most of my clients like Umair, Noah, Nicolas and many more ALL have audiences on the smaller side but book calls consistently. Living proof it’s not your follower count holding you back. It’s your sales system.

We’ve booked 476 sales calls using LinkedIn DMs…

Doing the opposite of what "gurus" teach...

Most people have a "buy-or-die" mentality.

They want you to BOOK A CALL NOW.

If you don't, they forget about you.

And, move on to the next target.

Instead, I play the long-game.

If you're a good fit, but don't book a call...

That's cool, I'll just

- Send you valuable resources
- Add value/help for free in the DMs
- Connect with you with people I know
- Add so much value you WANT to work with me

This helps me book calls WEEKS/MONTHS after 1st touch.

Playing the long-game is the secret.

One of my clients is getting the most engagement he's ever gotten on Linkedin.

The funny thing is...

11k impressions is actually low when you compare it to 100k+ impressions screenshots gurus share.

However, there is a BIG difference here.

My clients impressions are HIGH QUALITY views from HIGH QUALITY prospects.

8 and 9 figure eCom founders are seeing his posts regularly and engaging.

He's posting niche insights about eCom that make his expertise undeniable.

He's NOT going viral with stories about his cat.

He's NOT spamming giveaways every day.

He's building real authority.

That's why he's winning.

Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

Day 1 on Linkedin? Here’s what I’d focus on:

1. Study competitors & observe what’s working
2. Send some connections to your ICP
3. Start conversations daily 5 with ICP & 2 with peers

No engagement pods. No 100 comments a day. No 2 posts a day.

Study what content performs and take notes.

Think about how you could things better/differently.

Then, connect with a few prospects and shoot some DMs.

Get used to reaching out to decision makers via chat.

Network with creators and build a relationship or two.

This'll give you a foundation, now you can start posting and sky is your limit.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to prospects.

First you post content and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build before selling anything.

This is the power of social selling.

Founders pay me $2500 to ask "Naim, how do I get more inbound leads?". 

Here's what I tell them:

It's not:

- Engaging more (although it helps)
- Being consistent (although it helps)
- Copywriting skills (although it helps)

Usually, I'd boil it down to ONE thing.

- Over-index on sharing social proof.
- Share a disgusting amount.
- In almost EVERY post

2 things you can do today:

1. Go back and screenshot every bit of good feedback you’ve gotten from a client. Every win, big or small, can be Slack, Whatsapp, emails and turn that into content on Linkedin.

2. Show people examples of your work. If you design websites, share your designs. If you write copy, share your copy. If you help with accounting share how you're saving people money.

Don't expect people to understand your value.

SHOW THEM.

That's how you build REAL authority.

Employee Generated Content is the BIG opportunity in 2026.

I’ve been working with orgs on this since late 2024 and it’s only getting bigger.

Just imagine you’re able to build multiple personal brands across your whole executive team.

. CEO generating thousands of impressions.
. CMO/CSO generating thousands of impressions.
. VP Marketing generating thousands of impressions.

All building influence and promoting the company.

. CEO shares strategies & the journey.
. CMO shares marketing behind-the-scenes.
. Sales director talks sales process optimisation.

Collectively you can easily break 50-100k impressions a week.

On the backend you can monetize in multiple ways...

For example, each c-suite exec could promote a singular bi-monthly webinar and all content from Linkedin could be pushed here.

Imagine the sheer number of prospects you could attract.

The amount of pipeline you could drive.

The amount of demos you’d book.

All for free.

This is the future.

If I was a CMO/VP of a b2b company and was asked to build MASS pipeline from Linkedin, here’s what I’d do:

I would NOT pay Linkedin influencers.

I would activate my team instead.

Yes, you can pay influencers extortionate amounts of money for a post or 2.

And, that does work (when done properly).

BUUUT…

Your team is already on pay-roll.

They already know your product.

You don’t have to pay them for every post.

It’s in THEIR best interests to post here.

LEVERAGE BABY.

Say 10 people at the company start posting 3 times a week.

Say they average 2000 impressions a week each.

That’s 80,000 impressions for free every month.

With the right strategy (and me in your corner) we can get this to 200,000+ a month.

Imagine the competitive advantage this kind of reach would bring.

Activate your team NOW!

P.S. If you’d like to activate your CEO or C-suite execs, DM me “ACTIVE” and I’ll show you how I can help.

Niall Cleaver

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

My story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. 

That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted. Fast forward to today, I’m growing and scaling businesses while sharing the real lessons that come from it.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Execution will humble you in more ways than advice ever could.

And this, by far, has been my best realisation.

It's actually scary how much advice is in the world we live in. And normally, it's not the correct advice. The truth is, advice that will improve your business is hard to come by because everyone is sharing an opinion online.  

But there's one thing that beats any advice:

Saying you'll do something and actually doing it.

In my teens, I told myseIf was going to go all in on business, and that meant learning many things I once never knew. How? Real experience.

Less talking, more doing.

I didn't have a background in marketing, I learned.
I didn't have a background in brand, I learned.
I didn't have a background in R&D, I learned.

And here's what I found out...

When you start facing real situations, real problems, and real outcomes, you quickly see who’s telling the truth and who isn’t.

You learn who to trust.

Advice has its place. But execution is what changes things.

Growing @thistlescientific and sharing the lessons while I do

What if I told you... I don't post every day to grow my brand.

I hear the same advice here all the time:

"Post more"

And it makes you feel like it's the only way to grow your personal brand as a founder or someone working to grow or scale a business.

But I've learned something different. Build your business first because that ultimately gives you the content ideas that actually make your brand.

The struggles
The achievements
The new hires you made

That's the content that's actually engaging.

Stop posting every day with the hope that a piece of content will hit. Just document the situations you've been through, and you'll be surprised how many people find this style of content engaging.

That's what makes it worth the read.

Build first, then document.

I’ve just landed back from a week in the mountains.

And it reminded me how easy it is to forget what really matters.

I know I talk a lot about business because it's something I'm passionate about, but let's be real, it will never be as important as family. 

Scaling a business takes a lot out of you, early mornings, late nights, and missing certain celebrations. It's honestly brutal sometimes. 

Because it never stops!!!

You always have something that needs implementing, changing or improving, but what I've realised is that time away with your family allows you the space to think, enjoy and realign. Never take this for granted.

Honestly, had the best couple of days... now super exctied to get back and execute on the plan we've set out over the past couple of months.

We did it!!! Thistle is rebrand ready...

Over the past few months, we've completed a full rebrand at Thistle Scientific, one that has pushed, tested, and shaped the new direction we're heading in. These will be the months I'll remember forever, but...

I want to talk about what goes into a rebrand:

The late nights thinking decisions through.
The transition phase throughout the organisation.
The alignment through the internal team and external partners.

They all hit you! But in a good way.

Because eventually, you see all the pieces of the puzzle coming together, and you appreciate all the details and hard work that went into every part of it.

But this whole process got me thinking about one thing, "change", and how so many of us are nervous about it. This is a good feeling to have. 

It means you're pushing yourself.

Take it all in!!!

The most important skill of an entrepreneur is to do the basics first.

I used to fight this idea because it sounded too simple.

Sticking to a routine 
Doing the things you promised.
Being open-minded to the problems. 
Interacting directly with your customers.
Executing the plan you set out with your team.

It really is simple!!! 

At the start of this year, I told some of my closest friends what I was going to do. Less talking and more just focusing on what creates the moment. 

And I can already feel it. It hasn’t been anything out of this world, it's just been staying focused on what matters most in the buisness. And normally, these are the tasks you repeat.

You've got to understand that most people will dislike doing the basics over and over again, becasue it can become boring and not fun. But these are the tasks that create the difference that changes your life and business. 

It may be boring, but it works.

3 years ago, navigating a merger, improving systems, and building a stronger foundation.

Since then, Thistle Scientific has grown year on year, hired across multiple countries, and deliberately focused on scale. Why?

Equipping scientists around the world requires collaboration, obsession, and teamwork. It’s understanding what will help each researcher improve the work they’re doing.

But there’s an even bigger reason…

Scaling allows us to support even more researchers, and the better support they get, the more impact their work can have on the rest of the population.

Any researchers here... would love to chat with you.

One of the best decisions I've made as a 25-year-old growing a biotech business was to... spend time with people who have already done it.

Not people who're trying to sell you something.
Not people who shut down your ideas every five minutes.

But the people who have lived and breathed the problems you are facing.

The real operators. And what I've noticed is that they don't try to sell you online they are heavily focused on real outcomes. They have this credibility where they've been there and done it. You can just feel it!!!

So, if you're going to surround yourself with successful people:

Do your due diligence
Ask the important questions
Don't waste your time and especially theirs.

That's where real change is created.

Evean, now I've got so much to learn and it's so important to remember that the moment you think you've understood it all will be the moment you stop making progress.

We had a chance to showcase our new design in Thailand.

I pulled it... You only get one first impression.

We had an opportunity to move fast on some new design work. It would've lined up perfectly for our ASIA distributor meeting in Thailand next month, so I pushed for it. 

I thought it would be:

Great to share the new innovation.
Great to share the new Thistle identity.
Great to share our new direction with them.

But I was chasing speed over execution.

The lesson wasn't "slow down". I still believe in moving fast.
The lesson was "speed" without clarity is just expensive.

Coming straight out of a rebrand, it’s easy to chase momentum. But when you do that, you can lose the bigger picture and that costs you.

Growth never happens when you move without clarity. You only get one chance at a first impression, so we are making sure ours is worth it.

"TEST THE LIMIT"  that's what our rebrand was built on.

When we started to plan our rebrand, we didn't view ourselves as successful. We saw ourselves as a challenger brand. A brand that wanted to do things differently from others in our industry.

This was our starting point.

From the first conversations I had with our team, they were all open-minded to it and wanted to be aligned on the bigger picture, but there was something I noticed more special. 

They all wanted to be a part of it.  Contributing, debating, and just being fully curious. Through my years of learning business, I've noticed that one of the best traits in any business is the team being curious. They like to get stuck in. And here's what I've seen:

They adapt quickly to problems and solutions.
They build better products and services.
They spot opportunities others ignore.
They make better decisions.

Being curious is lethal (in a good way)

There's something special about being around an open-minded team. A team that wants to play an even bigger part in this journey. It's pretty cool.

Very proud to announce the next chapter of Thistle Scientific.

Thistle has expanded a lot over the years as a team, company and scientific partner.

Today, we’re updating our entire visual system to convey a clearer, bolder expression of who we are and the purpose we stand behind. Now the time feels right to step into our next chapter and announce the rebrand of Thistle Scientific.

One that will demonstrate the connection and deeper understanding we have for researchers and global organisations who are changing the world for good.  

Just like research, brands must evolve too. We must listen, adapt and strengthen. That's what we're here to do. Committed to the direction we're heading, and that's to equip scientists to be relentless in changing the world for good. 

One hypothesis at a time. 

Welcome to Thistle 2.0

Because science is never done. So, neither are we.

taplio

The Battle

Naim Ahmed

Niall Cleaver

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The Battle

Naim Ahmed

Niall Cleaver

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

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