Nancy Duarte

Nancy Duarte is a CEO and author of six best-selling books. For over 35 years, Duarte, Inc. has worked with the highest-performing brands and executives in the world. The insights from those engagements get transformed into training everyone can learn from. Duarte is a communication expert who has been featured in Fortune, LA Times, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, and CNN. Nancy has spoken at American Express, Apple, Cisco, Degreed, Google, LinkedIn, McDonalds, Microsoft, Pfizer, and Qualcomm. Her TED talk has had over 3 million views. She writes for HBR, MIT-Sloan, and Forbes regularly. She has won several awards for communications, entrepreneurship, and her success as a female executive. She’s ranked #67 on the list of top 250 Women in Leadership and is the #1 Global Communication Guru. Her videos are baked into online courses at Harvard, she lectures at Stanford University, and her books are used at almost every top business school in the world. Her HBR book sold so many copies it is listed on the HBR Press Ideas with Impact List, and her work is featured in HBR’s 10 Must Reads for Business Students. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Oh, and she has two grandsons.

Principal

Your audience is the hero of your story...not you, not your product, not your company. 

Here are three ways to obsess over your audience so your message actually sticks.

#BusinessStorytelling #AudienceEngagement #PresentationSkills

The most powerful persuasion “engine” isn’t information. It’s not just a story, either. Instead, it’s something most people never even think of.

In a sales presentation, your job is to moveyour prospectsbetween two points:

1. What is (the current reality)
2. What could be (the future state they want)

In our work at Duarte, we call it the Sparkline.

This is where persuasion happens.

Watch a world-class communicator give a speech or make a presentation, and I bet that you’ll notice a similarity between all of them:

They constantly toggle between the current reality and their vision for a better future.

They don’t just describe a problem. They contrast it with a vision of what’s possible. Then they return to the current reality, and then lift the audience again into a better one.

That back-and-forth movement creates emotional momentum.

Describing “what is” makes an audience feel the weight of their current challenges.

And showing “what could be” helps them imagine a future where those challenges are resolved. 

The contrast creates a natural pull toward change because the present starts to feel too limiting and the future too compelling to ignore.

That’s when the real persuasion happens.

#BusinessStorytelling #ExecutivePresence #PresentationSkills #SalesEnablement

Maison Birks

Senior Manager Leadership, Learning & Development

Manager, Leadership and Learning Development

Consultant

Executive Education | Leader Presence and Communications | Program Development and Management | Speaker | Faciliator

Concordia University - John Molson School of Business

At the John Molson Executive Centre: consulted clients and program partners; assessed needs; and advised on leadership and management education and training, for individuals, small, and large groups. As well, sourced instructors globally; and, developed or sourced and program managed, customized learning solutions for in classroom, virtual and/ or hybrid delivery, where, when and in the language(s) required. Topics included Virtual Team Building, Emotional Intelligence, Family Legacy, Wealth Management, Neuromarketing, Design Thinking, and other.

Advisor, Executive Education

BMO Financial Group

• Developed marketing and communications strategies, plans and tools for 4 specialized sales forces, mindful of brand norms and customer experience. 
• Built and maintained close business relationships with suppliers and key stakeholders, for delivery of multiple projects, within tight budgets and deadlines.

Senior Marketing Manager

• Led creation of a customized group banking plan for a major client’s senior executives.

Senior Manager - Special Projects

Manager stakeholders to create ads, and marketing tools to support mortgage campaigns, and day to day mortgage business development.

National Marketing Manager-Mortgages

Co designed and delivered a national train the trainer program in English and French. Developed marketing and communication for  national business development of Commercial Operating Services.

Senior Manager: Commercial Operating Services (Marketing & Communications)

I wear many hats, and can help you and your organization get ahead. 

My Why?
To help: 
- project and connect meaning to your audiences for change, influence, and learning and development. 
- communicate to elevate purpose, build rapport and understanding, and mobilize people.

How? 
- Enrich human to human communication skills of leaders and managers across organizations;
- Help map out and plan your communications for change initiatives;
- Review communications for impact.

My Core Values include to:  
- learn everyday
- be prepared; and  
- show kindness and respect to everyone. 

Interests: 
- Leadership presence and communications;
- Audience experience focus; 
- Aligned, and human-centric leadership communications and communication strategies; and,
- Personal branding.

Reach out to me for:
- leadership education and training expertise;
- communications planning and review roles; 
- large group, small group, and 1 to 1 communications skills training.
- Executive program and course development and management; sourcing of instructor resources, globally.

Past program and client work in aviation, financial services, engineering and pharmaceutical industries.

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The Battle

Nancy Duarte

Lisa Mylocopos

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nancy Duarte's LinkedIn Performance

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