I help Middle-East companies with sales | Workspace Culture | Sales Leadership

I work with Dubai real estate brokerages & developers who already have leads, but lack clarity on which projects are actually converting. I help improve how your marketing capital performs across assets, from intent quality to ROI visibility.

Through Stackwise Media, I support developers, investment firms, and portfolio owners with paid marketing and media planning that is grounded in business outcomes, not vanity metrics. My work focuses on aligning audience strategy, channel mix, and funnel design with asset-level goals such as absorption velocity, demand predictability, and efficiency of spend.

I typically collaborate with Founders, Managing Directors, Investment Heads, and Portfolio Managers where marketing budgets are meaningful and performance clarity matters. Engagements are strategic, hands-on, and designed to complement internal teams, not replace them.

If you’re reviewing where demand generation is compounding across your portfolio (and where it isn’t), I’m open to a focused conversation.

Nandini Rastogi

Most founders judge paid ads too early.

The first campaign isn’t there to print money.

It’s there to tell you the truth.

Who clicks.
Who doesn’t.
Where people drop off.
What messaging falls flat.

If you expect profit on Day 1, you’ll shut things down before they even start working.

Losing money early isn’t failure.

Ignoring what the data is trying to tell you is.

Founder @Stackwise Media | Helping Dubai real estate teams improve lead quality & asset-level ROI | Paid Media & Portfolio-Level Demand Strategy🚀

Attribution wants a clean answer.

"This ad got the sale.”
"This channel worked.”

But real buying journeys are messy.

People see an ad.

Then a reel.
Then a review.
Then they forget.
Then they come back.

So instead of chasing perfect attribution, I look for patterns:

1. What’s increasing intent?
2. What’s shortening decision time?
3. What’s helping people come back?

Not everything that works shows up neatly in a dashboard.

And that’s okay.

I’ve seen this pattern too often.

Ads start showing promise.

Budgets get increased.

Results suddenly fall apart.

Not because ads stopped working but because the funnel was never ready.

More spend only magnifies what’s broken:

 • Weak landing pages
 • Poor follow-ups
 • Confusing offers

Scaling doesn’t fix problems.

It exposes them faster.

Most lead quality issues aren’t about targeting. 

They’re about intent. 

People click because they’re curious. 

They submit forms because it’s easy. 

They disappear because they were never serious. 

The problem isn’t too many leads. 

It’s not enough signals. 

Good campaigns don’t just ask who the lead is. 

They hint at why they’re here. 

And that small difference changes conversations completely.

Confidence after 25 looks very different and that’s a good thing.


Earlier, I thought confidence meant being loud.

Having an opinion on everything.

Trying to prove I belonged.

Now, it’s quieter.

I pause before I respond.
I don’t over-explain my choices.
I’m okay with not being the smartest voice in the room.

After 25, confidence isn’t about being seen for me.

It’s about being steady.

I trust my judgment more.
I protect my energy.
And I’ve stopped trying to convince people.

That kind of confidence doesn’t announce itself.

But it shows, in my decisions, boundaries, and consistency.

I often see real estate ads that look like product ads.

Price-first messaging.

Hard CTAs. “Limited-time offer” pressure.

That approach works when you’re selling shoes.
 
Not when you’re selling a home.

Homes are emotional decisions.

They need context, reassurance, and storytelling, not urgency.

When real estate brands copy e-commerce playbooks, they lose what matters most: Trust.

Different product.
Different psychology.
Different strategy.

Not everyone clicking on a real estate ad wants to buy.

Some are browsing.

Some are dreaming.

Some are just passing time.

Investors behave differently.

They care about numbers.
Timelines.
Exit clarity.

Ads that speak to lifestyle attract attention.

Ads that speak to logic attract intent.

Filtering isn’t about excluding people.

It’s about being clear enough that the right ones raise their hand.

Why Good Ads Can’t Save a Bad Offer...

I’ve seen this happen more times than I can count.

Great creatives.
Clean copy.
Solid targeting.

And still… no conversions. Because ads don’t fix offers.

They only amplify them.

If the pricing doesn’t make sense, if the value isn’t clear, if the promise feels weak,

No amount of “good ads” will rescue it.

Ads bring attention.

The offer does the convincing.

That’s where most problems actually live.

One of the first questions I hear in real estate is: “How soon will we see conversions?”

The honest answer?

Not as fast as e-commerce. And that’s not a problem.

Real estate decisions take time.

People don’t buy homes on impulse.

They observe. Compare. Revisit. Wait.

Paid campaigns here are less about instant action, and more about building recall and trust over weeks, sometimes months.

If you expect day-one results, you’ll end up switching things off too early.

Patience isn’t a delay in real estate marketing.

It’s part of the strategy.

CXOs don’t care about CTRs or fancy dashboards.

They care about:

 • Quality of leads
 • Predictability
 • Business impact

The biggest shift for me was this:

Stop reporting activity.

Start explaining decisions.

Paid marketing isn’t about running ads.

It’s about helping leaders make better calls with clarity.

On paper, cheap freelancers look like a win.

Lower cost.
Quick setup.
"Let’s just test.”

But the real cost shows up later.

Wasted spend.

No documentation.
No learning.
No one owning results.

Paid marketing isn’t just about running ads, it’s about decisions, context, and accountability.

Sometimes what looks “cheap” upfront, ends up being the most expensive lesson.

I’ve realized something over time, the people around you shape more than your days.

They shape your nervous system.

Grounded, secure people don’t rush you.

They don’t compete with your growth or question your pace.

They listen without trying to fix you.

Being around them feels… steady.

You think clearer. You breathe deeper.
 
You start trusting yourself more, without even noticing when it happened.

And in a world that’s always loud and reactive, that kind of presence is rare.

But once you experience it, you understand why peace is contagious.

Choosing who you spend your energy with is a quiet form of self-respect. 

#growth #selfawareness #relationships #personaldevelopment #mindset #reflection

AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Figma AI is practically dead

In the meantime, with UX Pilot you can generate designs and components directly inside Figma

Unlike other AI tools:
- It's not limited to a few predefined styles
- It's not limited to a few components
- It's not limited to only mobile

Test it for free: https://lnkd.in/dm5NzPDz

Founder of UX Pilot AI (0 → 5mil ARR) | Building New Era of Product Design

200,000+ ‌Figma users are about to move faster than ever ⚡️

For years, you've had to export/import your designs, between UX Pilot AI and Figma

But everything has changed

Now you just have to:
1. Click on “Copy Design”
2. Head to Figma and paste it 

Yes, it’s that simple

Now a couple of clicks is all you need to go from idea to product design 😎

Try UX Pilot for free: https://lnkd.in/ecZ3GyzT

Stop presenting slides —> start showing clickable prototypes 📲

Visualizing your product just got way faster
And a whole lot more interactive too

Here’s all you need to do:
1. Write out the general flow of your app
2. Hit auto-flow to instantly generate prompts for each screen
3. Click “Generate” to build the whole app flow
4. Pick the screens you want to connect
5. And tap “Prototype” to start exploring your own product

No more PowerPoints or clunky presentations
Now you can literally demo your product right inside UX Pilot AI

Start creating your UX/UI designs in seconds
And share your idea clearer and faster than ever

Try UX Pilot for free here: https://lnkd.in/dEfGsTCB

Free trials don’t kill revenue, but bad products do

When we launched UX Pilot AI, we ignored the advice to hide everything behind a paywall

We were generous from day one
People could actually try the product
Use it how they please
Feel the difference

And something interesting happened

They didn’t stay free for long
Most upgraded right away
Others within a few hours

Not because of discounts
Not because of pressure
Because the value was obvious

Today, UX Pilot has grown to 14k paid users on that model

The lesson?
If your product solves a real problem
You don’t need to “convince” people to pay
You just need to let them experience it

Paywalls don’t create value
But products do

And free trials don’t kill revenue
They simply expose the truth

This is how top UX designers are 10x-ing their productivity in 2026

After interviewing hundreds of UX designers we discovered one thing

They don’t start by perfecting screens
They start by generating one wireframe
And then they just iterate from there

With UX Pilot AI, pros use Variations to instantly spin multiple layout options, and Blitz Mode to generate up to 4 wireframe variations in under 15 seconds

Buttons move, layouts shift, and structures evolve instantly

This lets designers see how different decisions change the experience 
Without rebuilding anything from scratch

The result?
> Faster iteration
> More exploration
> Less friction.

In just 2 clicks
You get 4 variations

This is effortless ideation
And this is how wireframing becomes a creative accelerator

Want to win $262 worth of UX Pilot AI credits & pro features? 🙃

The last person to comment on this post
Wins 1 year of UX Pilot Pro, 100% FREE

If you want to speed up your product design process
Here’s how it works:
1. Leave a comment on this post
2. If no one else comments within 24 hours, you’re the winner
3. If someone comments before then, they become the new contender

It really is that simple, looking for the last man/woman standing
If there’s no winner until Feb 27th, the person with the most comments will receive a special prize 👀

PS: If this is your first time hearing about UX Pilot, you can give it a free trial for free.

Just drop a comment and let the games begin!

After analyzing how designers use UX Pilot, one thing became obvious:

The difference between “nice screens” and great UI/UX comes down to how you use the tool.

Here are the 7 UX Pilot AI performance hacks that change everything 👇

𝐇𝐚𝐜𝐤 #1: 𝐒𝐭𝐨𝐩 𝐝𝐫𝐚𝐠𝐠𝐢𝐧𝐠 𝐩𝐢𝐱𝐞𝐥𝐬 𝐢𝐧 𝐅𝐢𝐠𝐦𝐚 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐞𝐝𝐢𝐭𝐢𝐧𝐠 𝐬𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐔𝐗 𝐏𝐢𝐥𝐨𝐭
Generate a design once. Then use section edits to tweak small parts. Change spacing. Adjust hierarchy. No more pixel dragging, just write down your instructions. This is where UX Pilot gets ridiculously fast.

𝐇𝐚𝐜𝐤 #2: 𝐁𝐞 𝐩𝐫𝐞𝐜𝐢𝐬𝐞… 𝐨𝐫 𝐛𝐞 𝐛𝐫𝐨𝐚𝐝 𝐨𝐧 𝐩𝐮𝐫𝐩𝐨𝐬𝐞
There’s no single “right” prompt. Sometimes you want freedom: “Design a playful onboarding flow for a fintech app”. Sometimes you want control: “Onboarding screen, single column, progress indicator on top, primary CTA at the bottom”. Try both. Each shines in different moments.

𝐇𝐚𝐜𝐤 #3: 𝐔𝐬𝐞 𝐯𝐨𝐜𝐚𝐛𝐮𝐥𝐚𝐫𝐲 𝐚𝐬 𝐚 𝐬𝐤𝐢𝐥𝐥
Upgrade your design language: Clean Minimalist. Modern SaaS. Corporate Modern. Premium Dark Mode. Luxury / High End. Glassmorphism. Digital Brutalism. Illustrative. The more precise your style vocabulary, the better UX Pilot can follow your direction

𝐇𝐚𝐜𝐤 #4: 𝐃𝐞𝐟𝐢𝐧𝐞 𝐜𝐨𝐥𝐨𝐫𝐬 𝐚𝐧𝐝 𝐟𝐨𝐧𝐭𝐬 𝐞𝐚𝐫𝐥𝐲
Want consistency? Set brand colors. Choose fonts. Customize a theme. Upload brand guidelines. Sync UX Pilot with your Figma Design System. Do this once and every generation stays on brand. No more visual roulette.

𝐇𝐚𝐜𝐤 #5: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐁𝐥𝐢𝐭𝐳 𝐦𝐨𝐝𝐞𝐥 𝐟𝐨𝐫 𝐟𝐚𝐬𝐭 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧
Designs generate in around 10 seconds with Blitz Mode. So use that speed. Test multiple prompts. Explore variations. Compare directions side by side. Take the best out of fast exploration.

𝐇𝐚𝐜𝐤 #6: 𝐊𝐧𝐨𝐰 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐠𝐨 𝐝𝐞𝐞𝐩
Quick idea or rough feedback? Turn Deep Design off. Complex flows, dashboards, or systems? Turn Deep Design and Max on. Depth is a lever, so use it intentionally.

𝐇𝐚𝐜𝐤 #7: 𝐎𝐧𝐞 𝐬𝐜𝐫𝐞𝐞𝐧 → 𝐀𝐮𝐭𝐨𝐟𝐥𝐨𝐰 → 𝐚𝐧 𝐞𝐧𝐭𝐢𝐫𝐞 𝐚𝐩𝐩
Nail one screen first. Then click Autoflow. UX Pilot expands that screen into full flows while keeping layout, style, and brand consistent. This is how you scale design without losing coherence.

The truth? UX Pilot doesn’t replace designers. 

It rewards the ones who think in systems, intent, and direction.

Which hack are you stealing first? 👀

In a platform where most brag about success, it is good to remember:

The first Sam Altman project was Loopt. Not OpenAI.
The first Mark Zuckerberg project was ZuckNet. Not Facebook.
The first Steve Jobs project with Woz was the Blue Box. Not the Macintosh.
The first Elon Musk company was Zip2. Not Tesla.
The first Reed Hastings company was Pure Software. Not Netflix.
The first Marc Andreessen project was Mosaic. Not Netscape.
The first Evan Williams product was Blogger at Pyra Labs. Not Twitter.
The first Stewart Butterfield world was Game Neverending. Not Slack.
The first Daniel Ek company was Advertigo. Not Spotify.
The first Kevin Systrom app was Burbn. Not Instagram.
The first Reid Hoffman company was SocialNet. Not LinkedIn.
The first Patrick Collison company was Auctomatic. Not Stripe.
The first Vitalik Buterin project was Bitcoin Magazine. Not Ethereum.
The first Travis Kalanick startup was Scour. Not Uber.

Your first will not be your best.
But it is the only way to get there.

taplio

The Battle

Nandini Rastogi

Adam Fard

Followers

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Performance ScoreNandini Rastogi's LinkedIn Performance

Performance ScoreAdam Fard's LinkedIn Performance

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taplio

The Battle

Nandini Rastogi

Adam Fard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nandini Rastogi's LinkedIn Performance

Performance ScoreAdam Fard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNandini Rastogi's LinkedIn Performance