Zugit

70% of the revenue in the technology world comes from partnerships. 

Partnerships are complex. 

Zugit enables organizations to increase the revenue they drive from their strategic partnerships by giving them the insights no one else is.

Founder

Supersonas

Supersonic is here to create a balanced presence of women at all decision-making levels and leadership positions.

Member

RevGenius

[Active member and contributor] RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Sisense

Joined the exciting BI leader and 🦄 following the closing of a $100 million investment round, with the company reaching a $1.1 billion valuation.

We specialize in infusing valuable insights directly into the top business applications and services.

Enterprise Account Executive

Graduway

Joined after K1 Investment Management, a leading investment firm focusing on high-growth enterprise software companies, invested $60M in Graduway. 

Closed 15 new deals within my first 6 months.

Account Executive

Intelligo Group

Joined at series A $5.7 raise when there was only 1 other sales person.

Outbound sold to major financial institutions in the US, closed deals with organizations like The Ford Foundation, The William and Flora Hewlett Foundation and others within my first year.

CAV Systems

Joined CAV Systems Ltd to sell a newly developed mini ERP solution. Developed and managed the products marketing & sales channel, from creating new websites to demonstrating the product and closing the deals with large low tech distribution companies.

Sales Development Specialist

Wisy - Internet Marketing

Started my career during college. Joined a boutique digital marketing firm, specializing in hyper growth businesses. Full-time managing interesting clients and growing the book of business. Part-time hustling with the CEO to raise pre seed funding and build the MVP of a bee tech product.

Account Manager

If you’re finding yourself trapped in a Partnership Paradox and...

❌ You’re fed up with investing time, money and resources into partnership and not seeing a high enough ROI.
❌ You’re tired of hearing buzzwords, vague solutions and not seeing results.
❌ You’re lacking the processes to receive constructive partner feedback.
❌ You’re neglecting 80% of untouched partnership potential.

Then Zugit is the platform for you to unleash the power of your partnerships.

No fuss, no fluff - just simple, efficient and data-driven strategies all in one place.

Zugit empowers vendors and partners to maximize sales potential and create impactful synergies through:

➡️ Feedback Tracking:
Providing a simpler way to give, receive and manage feedback to improve productivity and build healthier sales relationships.

➡️Insights & Actions:
Generating real-time, data-driven strategic insights to enhance partner programs, build trust and drive growth.

➡️Success Dashboards:
Creating an easier way to access and understand valuable data to build stronger, healthier partnerships.

Join the first platform in the world that is tackling partnership challenges head-on: www.zugit.com

Let’s have a virtual coffee!

Naomi Dreifuss 🤝

Elena Zapolyanskaya

Head of Partnerships

B2B | Strategy | Partner-Led Growth | PARTNER2B

I build tools that turn partner programs into something you can actually point at and say “yep, that’s working”. 

I also advise B2B teams as a Fractional CRO with 17+ years of experience making ecosystems visible and not vibes-based.

I build and I guide so partners finally show up and perform.

Want to see the tools I’m creating for partnerships? Come say hi ✨ elena@partner2b.com

Strategic Marketing Consultant

Elena Zap.

If you lead partnerships, you already know the pressure. About 60% of partnerships fail, and it’s not because you’re not trying. It’s because the role quietly expects a whole mix of skills most people are never trained for.

The real issue? 

Most partnerships leaders are set up with one skillset when they need three.

Partnerships isn't just relationship management. 
It's not just deal-making. 
It's not just strategy.
It's all three. At the same time.

You need:

- Marketing background to position your brand and identify the right audience
- Sales skills to close and push deals through
- Strategic thinking to align incentives and build real GTM motion

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐡𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐢𝐬: 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲 𝐭𝐨 𝐚 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐥𝐲 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐞𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

I've been a partnerships leader. I've built partnerships as a CRO. That mix is what made it work.

Most people have one or two of these skills.

The ones who have all three? They're the partnerships leaders getting budget increases while everyone else is fighting for headcount.

If you're in partnerships and wondering why your wins aren't translating to executive visibility, look at which piece you're missing.

Because without all three, you're working twice as hard for half the credit.

B2B | Strategy | Partner-Led Growth | Ecosystems

Depth in one domain is valuable.
𝐖𝐢𝐝𝐭𝐡 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐨𝐦𝐚𝐢𝐧𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮 𝐚 𝐛𝐮𝐢𝐥𝐝𝐞𝐫.

Yesterday I had a call with Teodora, a strategic marketer who's worked across functions and geographies. One of those rare conversations that actually gives you energy.

She reminded me that if you're a builder, you build. And you stay true to who you are while doing it.

Honestly needed that. Thank you, Teodora 🤗 

I've spent 17+ years in B2B strategic marketing.
But I always knew I had to understand how the whole organization works.
So I worked across:

 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 taught me positioning.
 𝐒𝐚𝐥𝐞𝐬 taught me what closes deals.
 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 taught me ecosystem thinking.
 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 taught me where leverage lives.
 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 taught me vendor dynamics.
 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 taught me operational reality.

When you've lived across domains, you stop optimizing for one function.
You see the whole system.

𝐘𝐨𝐮 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐝𝐨𝐭𝐬 𝐟𝐚𝐬𝐭𝐞𝐫 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮'𝐯𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐛𝐞𝐞𝐧 𝐢𝐧 𝐭𝐡𝐨𝐬𝐞 𝐫𝐨𝐨𝐦𝐬.

That's why I choose to work with people who've moved through different domains, segments, regions.

They're builders.
They get it immediately.
The best operators aren't specialists who went deep in one area.

𝐓𝐡𝐞𝐲'𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐰𝐞𝐧𝐭 𝐰𝐢𝐝𝐞 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐡𝐨𝐰 𝐢𝐭 𝐚𝐥𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬, 𝐭𝐡𝐞𝐧 𝐮𝐬𝐞𝐝 𝐭𝐡𝐚𝐭 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫.

Partnership pros: you know that feeling when you're supposed to build an entire partner program solo? 

Map the ICP workflows yourself. Identify partner types yourself. Set the success metrics yourself. Recruit and enable partners yourself. Then prove ROI to the board yourself.

I've been there. I know that grind. 

And here's what I learned: the programs that actually work aren't built by one person working harder. They're built by cross-functional teams who each own a specific piece.

This playbook is what I wish someone had told me:

𝟎𝟏 - 𝐌𝐚𝐩 𝐈𝐂𝐏 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 (𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 + 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) 
Study how your customers work daily. Document their tools, workflows, pain points where integrations deliver measurable value. Not what you think they need, what they actually use.

𝟎𝟐 - 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐓𝐲𝐩𝐞𝐬 (𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 + 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐬)
Technology integrations, referral partners, resellers, strategic alliances. Prioritize based on ICP overlap and co-selling potential.

𝟎𝟑 - 𝐒𝐞𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 (𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 + 𝐅𝐢𝐧𝐚𝐧𝐜𝐞) 
Define goals for partner-sourced pipeline, revenue attribution, CAC by channel, deal velocity. Build the dashboard with Finance before you recruit a single partner.

𝟎𝟒 - 𝐑𝐞𝐜𝐫𝐮𝐢𝐭 𝐚𝐧𝐝 𝐄𝐧𝐚𝐛𝐥𝐞 (𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 + 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) 
Targeted outreach to priority partners. Create enablement materials and value props that actually drive activation.

𝟎𝟓 - 𝐋𝐚𝐮𝐧𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 (𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 + 𝐏𝐫𝐨𝐝𝐮𝐜𝐭) 
Make your ecosystem discoverable through a searchable marketplace. Track what works, scale it.

Every step needs a different cross-functional owner. That's not overhead, that's how you scale.

2026 is going to separate companies that think partnerships are relationships from companies that know partnerships are infrastructure.

Your marketing team optimizes every landing page for SEO. 
Your product team instruments every feature for analytics. 
But your partnerships team is still managing a 200-partner program through spreadsheets and quarterly business reviews.

That stops working the moment your buyers start researching integrations before they book demos.

Here's how to integrate partner ecosystems into your 2026 GTM:

𝐒𝐭𝐞𝐩 𝟏: 𝐀𝐮𝐝𝐢𝐭 𝐰𝐡𝐚𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐞 
Google "[Your Top Partner] + [Your Product Category] integration" right now. If your competitor's partner marketplace ranks and yours doesn't exist, you're losing deals before your SDR team knows the account is in-market. Document every search where you're invisible.

𝐒𝐭𝐞𝐩 𝟐: 𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐥𝐞 
Your partnership program needs to exist where buyers look. That means individual partner pages on your domain that rank in search, not buried directories or PDF lists. If prospects can't find your integrations when researching solutions, those partnerships aren't driving pipeline.

𝐒𝐭𝐞𝐩 𝟑: 𝐁𝐮𝐢𝐥𝐝 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 
Stop treating partner influence as something you reconstruct months later from CRM notes. Every touchpoint with your ecosystem should capture data on how partners drive pipeline. Partner attribution should be automatic, not archeology.

𝐒𝐭𝐞𝐩 𝟒: 𝐋𝐞𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐦𝐚𝐧𝐚𝐠𝐞 𝐭𝐡𝐞𝐢𝐫 𝐨𝐰𝐧 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 
Your team shouldn't be the bottleneck for partner content updates. The programs growing 20-35% in partner-sourced pipeline built self-service systems where partners control their own listings. Stop doing work that should be automated.

𝐒𝐭𝐞𝐩 𝟓: 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐭𝐨 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 
Partner data needs to flow into the same systems your CFO and CRO use for forecasting. If ecosystem performance lives in separate dashboards that leadership never sees, partnerships will always be treated as nice-to-have instead of revenue critical.

𝐒𝐭𝐞𝐩 𝟔: 𝐓𝐫𝐞𝐚𝐭 𝐭𝐡𝐢𝐬 𝐚𝐬 𝐐𝟒 𝟐𝟎𝟐𝟓 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐚 𝐐𝟐 𝟐𝟎𝟐𝟔 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 
The companies launching visible partner ecosystems right now will own category-level ecosystem SEO by mid-2026. The ones waiting will spend next year explaining why partner revenue missed projections while competitors close deals through discoverable partnerships.

HubSpot generates 45% of revenue through partners because their ecosystem is visible. Stripe makes partnerships central to their value prop. Your buyers expect the same.

Which company are you building?
_____

P.S. We're running free pilots at Bonobee for companies building visible partner ecosystems. DM me if you want to see if your B2B qualifies.

"A piece of advice from the Universe: rest more." Fortune cookies are random. We all know this. Some machine somewhere is stuffing paper into cookies, and what you get is pure chance. But here's what's interesting: 

it doesn't really matter.

What matters is: 

→ Do you choose to see it as a sign or dismiss it as noise? 
→ Do you let a random message make you smile or just crumple it up?

The same goes for everything: 

• That song that came on at the perfect moment 
• The book recommendation that appeared when you needed it 
• The random conversation that shifted your perspective

𝐍𝐨𝐧𝐞 𝐨𝐟 𝐢𝐭 𝐢𝐬 𝐦𝐚𝐠𝐢𝐜. 𝐁𝐮𝐭 𝐚𝐥𝐥 𝐨𝐟 𝐢𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥, 𝐢𝐟 𝐲𝐨𝐮 𝐝𝐞𝐜𝐢𝐝𝐞 𝐢𝐭 𝐢𝐬.

We get to choose what we pay attention to. Choosing to see the good stuff, even when it's probably just coincidence, makes life a lot more fun.

So if the universe (or a fortune cookie factory) is telling you to rest more this Friday, maybe just take the advice.

What's the worst that could happen? You feel better?

Happy Saturday ☕

Do you still think of a partner marketplace as a static partner directory?
Bad news: Not only are you wrong, but you'll be losing to competitors in 2026. And they're already winning deals because of it. Why? 

Because 𝐲𝐨𝐮𝐫 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐢𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟔.

Here's what actually defines a partner marketplace now:

𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫𝐲 is the foundation, but it needs to be dynamic. Browse, filter, and search across partners by categories, regions, and specializations. All partner pages are SEO-optimized for organic discovery and user navigation. Not a static PDF your team emails on request.

𝐋𝐞𝐚𝐝 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 means built-in forms on every partner page. Automated inquiry routing. No more "let me forward this to someone who might know" handoffs. Your prospects go directly to the right team.

𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 show which partners drive actual value. Track visits, page views, submissions, engagement trends. Unified performance data. Not gut feelings about who your "top partners" are.

𝐀𝐈 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 identifies high-performing listings and opportunities without you manually digging through spreadsheets. Continuous SEO improvement, content suggestions, smart recommendations.

The shift: 𝐁𝟐𝐁 𝐛𝐮𝐲𝐞𝐫𝐬 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐝𝐞𝐦𝐨𝐬. They're comparing your integrations, your partnerships, your ecosystem depth against your competitors' right now.

By 2026, invisible partner programs lose deals to competitors with discoverable, measurable ecosystems.

Build yours now or watch others win your customers.

taplio

The Battle

Naomi Dreifuss 🤝

Elena Zap.

Followers

Posts

Engagements

Likes

Performance ScoreElena Zap.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Naomi Dreifuss 🤝

Elena Zap.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elena Zap.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElena Zap.'s LinkedIn Performance