Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

1Password

Senior Channel Program & Enablement Manager

MTMG Inc. 

MTMG's true north is to bring our experience to help businesses bridge the gap in IT, Telecom,
and Mobile, offering expert guidance, fractional leadership, and best-in-class vendors to
maximize investments.

Channel Partner Enablement Team Consultant

BitSight

About Me:
I am a results-driven professional with a proven partner enablement and program management track record. With expertise in managing the end-to-end RFP process and implementing PRM portals, I've achieved significant cost savings and revenue generation. My initiatives in partner engagement, training cadence, and onboarding have consistently driven program amplification, accelerated time-to-productivity, and enhanced channel growth. I excel in crafting compelling partner-facing content, orchestrating successful onboarding processes, and providing ongoing support to ensure partners' success. Collaborating cross-functionally, I've delivered impactful sales training sessions covering methodologies, value selling, and product launches. I am passionate about driving ecosystem-led growth and fostering mutually beneficial partnerships. Let's connect and explore opportunities for collaboration.

About Bitsight: 
BitSight transforms how companies manage information security risk with objective, verifiable, and actionable Security Ratings.

Senior Channel Partner Enablement Manager

Pegasystems

Helping our Partners identify opportunities, influence buying decisions, and cultivate wins by remaining current with Pega’s go-to-market messaging and the latest sales training and resources.

Global Partner Sales Enablement Program Manager

Nuance Communications

- Full cycle oversight of communication for entire on-boarding progression and training of >180 annotators and independent contractors.
- Identified and implemented several process improvements streamlining the onboarding cycle and communication flow.
- Facilitate all technical support with annotators and serve as main point of contact.
- Resource project management:
	      >Maintain and track the deliverables to ensure the resource needs are complete.
	      > Manage and track the internal resource database.
	      > Detailed tracking and management of all deliverables against forecast versus actuals.
	      > Ensure optimal resource allocation by providing status reports to management tracking milestones and deadlines. 
	      > Execute on resource plan and track commitment dates to ensure milestones and deadlines are met for all large-scale client annotation projects. 
- Support data set assignments to ensure work continuity.
- Manage and serve as direct point of contact for all agency vendor relations.
- Manage Sprints and identify, enter and track bugs to resolution in Atlassian/Jira.

Senior Project Manager - Research and Development

Sense Labs Inc

- Identified new opportunities for business growth by helping develop marketing programs, collateral, and strategy in a startup environment.
- Instrumental in driving revenue while developing  new market verticals and streamlining order management process.
- Implemented customer-recommended enhancements and suggestions based on collaboration meetings, surveys, revenue targets, value propositions, and business demand.
- Managed all potential inbound business partnerships by lead qualification and proactive outbound calling efforts using CRM applications, targeted business offers, surveys, and marketing strategies.
- Tracked all sales/marketing activity for accurate reporting, meeting revenue targets and project milestones.
- Created weekly summary of sales metrics to the executive team to ensure projections are on target.
- HubSpot CRM, Shopify, MailChimp and Formstack administrator.

Technical Sales Partner, Business Partnerships Group

- Facilitated all U.S. and international EOQ divisional deals with multi-million-dollar revenue impacts to ensure contract compliance.
- Salesforce CRM contract management experience.
- Coordinated Nuance device presence at all internal and external trade shows, resulting in press accolades, customer engagement, and industry buzz. 
- Managed a $200K budget line item, facilitating all requests for hardware, software, and services for the Mobile-Consumer business, which amassed $454.0M in non-GAAP revenue in fiscal 2015.
- Directed several product rollouts ensuring project milestones were tracked and met.
- Leveraged DragonTV metadata metrics reporting for consumption and trend analysis, resulting in greater recognition, accuracy, and understanding of customer behaviors.
- Tracked and analyzed monthly wireless spend on device purchases and services, producing a 10% cost savings per quarter.
- Liaised between QA, engineers, sales, sales engineers, and management for SOWs, product
deliveries, and contracts, ensuring accuracy and compliance on all divisional multimillion-dollar revenue deals.
- Created and maintained the in-house customer success room with up-to-date Nuance products, prototypes, and available market offerings.
- Delivered sales tools, demo scripts, and presentations for product demonstrations and video shoots.

Project Manager, Devices and Ecosystems Group/Mobile Products

- Identified and implemented cost-saving measures, which resulted in a 45% reduction in spending
for FY15 with minimal initiative impact, which allowed for targeted spending.
- Implemented monthly wireless carrier reporting for a successful 50% cost reduction of the demo
program.
- Served as liaison for internal product deployment and end-user training for all Nuance mobile
applications.
- Collaborated on presentations and demonstrations of Nuance solutions to prospects and
customers as needed.
- Provided tools, training, and technical support to outside sales and sales engineers on
standard and custom demos.
- Defined the demonstration requirements for new and emerging products and solutions for the
division.
- Created and cultivated the product demo device loaner program, allowing for up-to-date showings of our mobile offerings while keeping within cost containment initiatives and providing YOY savings of 25K.
- Administered the divisional demo pool and prototype strategy, maintaining the goals and objectives and platforms, successfully driving market share and customer wins.
- Identified and cultivated new vendor engagements while maintaining strong relationships with established strategic partners.

Technical Sales Consultant, Mobile Handset Division

- Served as BES Administrator, which included server and device support for 1,000+ domestic and international users.
- Liaison for internal product deployment and user training for all Nuance mobile applications.
- Single point of contact for all wireless throughout company supporting 3,000+ user base.
- Led and managed all wireless integrations from acquired companies.

Senior Telecommunications Analyst, IT Department 

Lightbridge

Communications Technology Group

In my previous role, I served as a Senior Channel Partner Enablement Manager at Bitsight, a leading provider of security ratings and risk management solutions. With over a decade of experience in the Channel and Partner Ecosystems, my expertise lies in enhancing partner experiences, fostering meaningful connections, and enabling partners to identify and seize opportunities with innovative offerings.

My responsibilities encompassed the development and execution of partner enablement programs, platforms, and resources aimed at boosting partner engagement and awareness. Additionally, I oversaw partner portal management, ensuring that it served as an effective tool for communication, collaboration, and resource access for our partners.

I led initiatives such as webinars, workshops, marketing campaigns, and partner portal management to highlight Bitsight's value proposition and expertise in the cyber risk market.

Before my time at Bitsight, I held a similar position at Pegasystems where I spearheaded efforts in sales enablement, partner ecosystems, operational excellence, and partner portal management.

My educational background includes a Bachelor's Degree and a Project Management Certificate from Bentley University.

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Naomi Dreifuss

Kendra Pelletier

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