Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Leahanne Hobson

Partner Programs: Sales Readiness, Maturity, Business Outcomes, Portfolio Development & Customer Experience globally for the biggest IT companies & their channels. Founder|CEO

Are you a Regional Channel Director, Sales Lead, Marketing Lead or CEO in the high technology and telecommunications industry?

Struggling with:

* Selling business outcomes vs. IT
* Concisely explaining your value and portfolio to prospects
* Increasing productivity with managed services
* Reducing transitional selling
* Better packaging/bundling of offers and building upsell roadmaps
* Reducing buying abandonment rates
* Increasing time to close
* Improving Customer Experience (CX)
* Improving ROI of demand generation campaigns
* Maximizing your Microsoft or other partnerships?

Frustrated with the pace of transformation to scalable growth?

At Alinea Partners, we specialise in channel consultancy for IT companies, telcos, and their channel partners. In fact, Jay McBain, Forrester/Canalys, named us one of the top 100 channel consultancies globally in 2024. We help you improve your portfolio, sell more profitably, and retain clients through portfolio management, offer packaging, business outcome selling, and enhanced customer experience. Our unique B2B Secret Shopping program has shopped over 800 companies to date.

Why choose us? With extensive management and field experience in high technology and telecommunications, I’ve directed business transformations, go-to-market strategies, and new business development programs at the European management and Board level for global companies like Avaya, IBM, and Lucent Technologies. In 2005, I founded Alinea Partners in Vienna, Austria, bringing together a community of multi-talented, multi-language Senior Analysts and Associates. We identify untapped opportunities in sales readiness, offer development, managed services, and customer experience.

Our clients include: Alcatel-Lucent, ALSO, Amelia, Arrow, Arxus, Atea, Avnet Embedded, BASE (a KPN subsidiary), Bechtle,  Cisco, CloudCoCo, Convergys Corporation, Dell, Deutsche Telekom, Fujitsu, Global Leaseweb, IBM, Insight, Intel, Ingram Micro, KPN Internet Services, Lenovo, Microsoft, Mitel, Motorola Solutions, NEC, NTT, O2 Virgin Media, Oracle, Rackspace, SaaSPlaza, Sun Microsystems, T-Mobile, Tech Data, Telefonica, Telekom Slovenije, Think Tank Maths, UPC, Vodafone, Xerox and more.

Contact us at: www.Alinea-Partners.com or me directly

Remember: "Profit is not something to add at the end, it is something to plan for in the beginning."

Founder/CEO

Alinea Partners was built upon out-of-the-box thinking for challenging the standard approaches to selling IT in the industry. With Actionable Analysis, we support growth with the following companies and their channel partners globally through Benchmarked Assessments for Portfolio development, Business Growth, Partner Maturity, Customer Experience (CX) and Buying Experiences as well as Business Outcome Content and Training. We are also a qualified Microsoft CloudAscent Trainer. 

#Azure #BusinnessOutcomes #Analysis #ChannelPrograms

Arrow, Atea Group, BASE (a KPN subsidiary), Bechtle, Cisco, Convergys, Dell, Fujitsu, GoDaddy, Ingram Micro, Insight, KPN Internet Services, Microsoft, Mitel, Motorola Solutions, NEC, Rackspace, SaaSPlaza, Tech Data, Telekom Slovenije, UPC, Xerox

For more information have a look at the Alinea Partners website for case studies, blog posts, videos and more: https://alinea-partners.com/

Check out my latest podcast with the Selling Local Podcast: https://lnkd.in/eqt4n74

#customerexperience #salesadvice #channeldevelopment #channelpartners #modernselling #customerjourney #secretshopper #innovationmarketing #salesjourney #buyersjourney #outoftheboxthinking #azure #CX #secretshopper

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Leahanne Hobson

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