Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

Jason Lawson

B2B CoLabs

Transform your SaaS growth, efficiencies and scalability with partnership and ecosystem design, embedded right into your existing GTM stack.

At B2B Co-Labs, we help you achieve breakthroughs in sales and revenue growth with ecosystem led GTM strategies and execution.

The ‘now’ of SaaS Sales, Marketing and Success is adapting your strategy to include partners at every stage of your customers’ journey.

B2B Co-Labs accelerates your growth by bringing playbooks, experience and a hands-on approach to identify, enable and activate a partner-centric GTM at every stage of your pipeline.

Recent clients have achieved (across 2021-2024)

= 2.4x average deal size
= 35% shorter sales cycle
= 66% improved win rate 
= 2x pipeline generated by partners

Contact me to explore how to leverage your partners’ network to create & accelerate pipeline.

Find our more at https://b2bcolabs.com/

Founder

Partnership Leaders

Partnership Leaders is the industry association for Partnership and Ecosystem leaders. The mission is to elevate the role of partnership and provide a vibrant online community, virtual events, curated professional networking opportunities, to drive success for its members and their companies.

Executive Member

DataMasque

DataMasque is a best-of-breed data masking solution. With DataMasque’s total focus on data security, you have the right toolset to meet your compliance requirements through best practice data masking, all seamlessly integrated into your DevOps workflow – in the cloud or on-prem.

Partnerships Advisor

Kea 

World Class New Zealand is a global network of high achievers and industry leaders who share their influence and insight to promote New Zealand excellence to the world and help companies with Market Validation, Mentoring, Governance and Capital.

World Class New Zealander

Kea is a global network, helping the 1 million New Zealanders living offshore connect with one another, enabling them to share and leverage global experience, knowledge and opportunities. Providing market entry consultation to New Zealand companies planning on a UK based regional/global growth strategy.

Advisory Board Member

Pavilion

Pavilion is an international community of Revenue Leaders and Operators, sharing experience and best practice to forge meaningful connections, help companies grow and elevate what success looks like.

CloudCall

A Partner-centric SaaS communications platform, integrated with CRMs, including Bullhorn, Salesforce, Microsoft Dynamics and Zoho.

CloudCall improves business performance by enabling fully integrated client communications to be driven by the data held within the CRM system.

Driving CloudCall growth through building and developing the Partnership Ecosystem and an incredible team!

Senior Director, Partnership Ecosystems

StarLeaf

Engaged to develop and launch a new Partnership programme, aligning to the business strategy for growth and working across Sales, Marketing and Product.

Achievements
- Designed the global growth strategy for StarLeaf’s Partner Program
- Launched Partner Agency Program and refreshed distribution + reseller programs

Director Partnerships Development

Seenit

Engaged with the CEO and COO on a fractional basis to develop and support the execution of the marketing and partnership strategy.

Achievements
- New demand generation plan to build pipeline and brand awareness
- Launched partnership programme

Partnerships and Marketing Consultant

Capita

Commercial lead to secure local and central Public sector bids for multiple SaaS contracts, including the NHS, British Armed Forces, UK universities, the BBC and Selfridges. Collaborating with Service Owners, Finance teams, PMOs and the Senior Leadership team across each programme. 

Achievements
•	Converted 80% of pipeline with average contract values ranging from £1m to £500m
•	Tripled sales and contract negotiation velocity, while increasing margins by 22%

Director Of Business Development

Gradwell Communications

Reporting to CEO and Board, I developed and executed the Sales and Marketing strategy for Gradwell, a PE backed B2B provider.  Successfully secured new global partnerships, including 3CX.

Achievements
•	Delivered a 60% increase in pipeline generation
•	Delivered dramatically improved customer lifetime values by 100%

Chief Revenue Officer

I help B2B SaaS Revenue Leaders transform their Pipeline and Sales with Partner-Ecosystem led GTM strategies

With a passion for driving business growth, partnership development and customer service excellence, I am a MBA-qualified Commercial Director and global growth specialist.  With 20 years’ experience in Cloud, disruptive technology and telecoms, I'm at my best when shaping vision and executing strategies that drive demand, enhance customer experiences and scale company revenues and profitability.

With diverse industry experience, I drive positive cultural change and empower others toward delivering outstanding outcomes while delivering unforgettable customer journeys. Relentlessly focused on maximising value through systems and  technology, I am committed to applying my passion for excellence by supporting the development of teams and delivering strong growth.

Core Competencies:
Relationship Management | Business Development | Tech Sector Growth | Maximising Yield
Corporate Governance | Coaching & Mentoring | Developing Rapport | New Markets
Market Awareness | Leading Negotiations | Securing Contracts | Automation


Transform your SaaS growth, efficiencies and scalability with partnership and ecosystem design, embedded right into your existing GTM stack

At B2B Co-Labs, we help you create breakthroughs in sales and revenue growth with:

+ Co-Marketing
+ Co-Selling
+ Co-Innovating
+ Co-Serving

Go further. Go faster. Go bigger.  #GoTogether

The ‘now’ of SaaS Sales, Marketing and Success is adapting your strategy to include partners at every stage of your customers’ journey.

B2B Co-Labs accelerates your growth by bringing playbooks, experience and a hands-on approach to identify, enable and activate a partner-centric GTM at every stage of your pipeline.

Recent clients have achieved (average across 2022-2023)

= 2.4x average deal size
= 35% shorter sales cycle
= 66% improved win rate 
= 2x pipeline generated by partners

Contact me to explore how to leverage your partners’ network to create & accelerate pipeline.

taplio

The Battle

Naomi Dreifuss

Jason Lawson

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