Most GTM leaders today are making decisions on partial information.

Not because they lack data.
But because the data underneath their GTM motions — direct, partner, channel — isn’t complete or comparable enough to trust.

Over the past few years, I’ve worked closely with hundreds of GTM and ecosystem teams and seen the same pattern repeat: smart, experienced leaders forced to operate with blind spots they didn’t design and can’t clearly see.

At Zugit, we’re building a way to surface where GTM data is incomplete before insights are acted on — so leaders can make decisions with confidence, not assumptions.

The companies that get this right move faster, invest more precisely, and waste far less effort.

Curious how much of your GTM picture you actually see today?

Naomi Dreifuss

I am a global sales, partnerships, and go-to-market executive with extensive experience driving revenue, scaling teams, and building ecosystems across mobile, programmatic advertising, and commerce media. Over my career, I have led initiatives that span startups, scale-ups, and enterprise organizations, delivering measurable growth and strategic impact.

Key achievements include:
• Building and scaling Appnomix’s white-label mobile commerce platform across 25+ publishers and millions of active users, integrating SSPs, DSPs, and 50,000+ retail merchants to generate incremental revenue.
• Launching and managing Persado’s global partner ecosystem, contributing 10% of pipeline within the first 12 months and deploying the first self-service Generative AI marketing platform for agencies and consultancies.
• Leading Bazaarvoice, Sizmek/Amazon, OpenX, and Celtra sales and partnership teams globally, driving $15M+ in partner-sourced deals, 400% annual growth, and scalable go-to-market strategies.
• Acting as advisor and fractional executive for BairesDev and Adverity, guiding U.S. market entry, GTM strategy, and partnership development.
• Serving as Co-Chair of the IAB Mobile Programmatic Committee, helping shape industry standards, strategy, and the Mobile Programmatic Playbook.

I specialize in global partnerships, ecommerce, mobile monetization, programmatic advertising, and scaling revenue engines across complex ecosystems. I thrive at the intersection of strategy, execution, and cross-functional leadership, helping companies unlock new revenue streams and accelerate growth.

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The Battle

Naomi Dreifuss

Robert Kramer

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