Naseef KPO

Director of Marketing 

Skalegrow

I help B2B companies in the IT, SaaS, tech, and embedded industries to set up, grow, and scale their marketing engine through tried and tested tactics.

Instead of thinking 'what are the 5 campaigns you should do today', at Skalegrow we approach marketing consultatively and help you identify and execute marketing activities that align with your business's growth aspirations.

Founder & CEO

e-con Systems

Hexaware Technologies

Lead - Performance Marketing & Analytics

hidile software developement

A lack of quality IT and development services for SMEs in Kerala led me to found this startup. The company also caters to clients abroad including the UK and the US.

Co-Founder

3M India

Market research project on Advanced Wound care. The project involved studying the advanced wound care market and coming up with product recommendations

Marketing Intern

I am a marketer turned entrepreneur. I founded Skalegrow - a B2B marketing agency - with a vision to make marketing a business-critical function in B2B companies. 

I believe this is possible only by making marketing the biggest growth lever for a business. To help achieve this, Skalegrow offers consulting and agency services in the areas of content, demand generation, video marketing, marketing technology, SEO, email marketing, and more. We focus on companies in the IT, tech, SaaS, robotics, and embedded systems industries.

Pradeep Aravind

In 2020, I shared my first post on LinkedIn.

No likes. No DMs. But that one post changed everything.

Fast forward:

→ 4M+ post views
→ 100+ inbound leads
→ Clients ranging from early-stage founders to seasoned CEOs

Now, I help Tech Founders, CEOs, and Coaches build profitable personal brands on LinkedIn — without chasing vanity metrics.

What I do:

🔹 LinkedIn Growth Strategy
🔹 Personal Branding for B2B
🔹 Thought Leadership Positioning
🔹 Relationship-Based Lead Generation
🔹 Content Strategy & Messaging

Every client has different goals. But the goal is the same:

Visibility. Credibility. Inbound leads.

I’ve helped founders who struggled with engagement get traction.

CEOs who never posted before now attract clients with content.

Consultants with no inbound pipeline now get regular DMs.

If you’re tired of LinkedIn feeling like a time sink instead of a lead gen tool...

DM me the word “Strategy” and I’ll show you what to fix first.

LInkedIn Growth Marketer

SABARI DISTRIBUTION PRIVATE LIMITED

When you manage sales for a brand like P&G, you don’t just push products — you manage execution at every level.


At Sabari Distribution (P&G Kerala), I led the sales and marketing engine across multiple categories.  

My role involved:

• Onboarding, training, and leading sales teams
• Planning and executing campaigns across territories
• Ensuring compliance, program evaluation, and quality checks
• Managing agency audits and process improvements
• Driving sales trials, distributor claims, and on-time payments
• Monitoring daily KPIs, surprise checks, and field performance
• Closing monthly targets with accuracy and speed

Our targets were non-negotiable. And we hit them consistently.

But what I’m most proud of is building systems where the team ran like a machine — where operations were tight, morale was high, and results were measurable.

This was a role that deepened my expertise in:

→ Territory-based marketing
→ Team stewardship and mentorship
→ Field audit implementation
→ Scalable process-building in high-pressure markets

If you’re leading a product team or building a sales engine from the ground up, I’ve been in the trenches.
 
I know how to get results without burning out your team or budget.

Business Manager-Sales & Marketing

Grb Dairy Foods Pvt Ltd

At GRB Dairy, I walked into a role where targets were steep, and systems were shaky. But I thrive under pressure.

In under 9 months, I took charge of:

* Leading a high-performing team of Sales Executives and Area Managers
* Expanding both General Trade and Modern Trade presence
* Executing territory growth plans in underpenetrated regions
* Managing distribution networks to boost product availability and visibility
* Strengthening key account relationships and onboarding new retailers

We didn’t just chase monthly numbers — we focused on **sustainable growth**.

That meant:
✔ Tightening sales ops through daily field reviews
✔ Tracking performance metrics with a sharp eye
✔ Handling P&L responsibilities to protect margins
✔ Aligning ground execution with company-wide strategic goals

One of my biggest wins?

Reviving underperforming territories through local partner engagement and frontline rep retraining, which led to a consistent 18–22% uplift in monthly sales in 3 key regions.

This role was a fast-paced masterclass in:

* Territory management
* Revenue accountability
* People leadership
* Brand positioning at the shelf level

GRB gave me the playground to test strategy in real markets — and the stage to prove I could scale it fast.

Business Manager - Sales & Marketing

Team Thai

100+ field reps. ₹3 crore monthly targets. Daily execution.

That was my everyday reality at Team Thai, where I served as Assistant Business Head for a fast-growing sales operation.

I was responsible for managing:

* A large team of 100+ sales personnel
* Daily sales target tracking and field team performance
* Territory-wise revenue planning and execution
* Training programs to boost team productivity
* Market expansion strategies and channel development

💥 One of my proudest milestones:
We consistently **achieved ₹3 Cr sales before the 28th of each month**, a feat that became the benchmark for the territory.

I wasn’t just driving numbers. I was shaping a culture of ownership and execution.

What I implemented:
✔ Morning team huddles with real-time metrics
✔ Zone-wise action plans for lagging areas
✔ Weekly review sessions to unlock stuck deals
✔ Cross-functional coordination with marketing for visibility campaigns

I also led customer relationship management across key retail partners — ensuring that our team not only sold, but served.

If there's one thing this role taught me:

It’s that scale isn’t about chaos — it’s about systems. And when you lead from the front, teams follow with confidence.

Team Thai wasn’t just a title. It was where I truly learned the operational depth and people-first leadership that shaped my future roles.

Ass. Business Manager- Sales & Marketing

HLL LIFECARE LIMITED

HLL Lifecare gave me a front-row seat to public health innovation and placed me in the driver’s seat of some of its biggest initiatives.

As Deputy Manager – Marketing, I was responsible for taking new health products from idea to launch across Kerala, while balancing the complexity of public-sector operations.

One of the key highlights?

🚀 Launching the umbrella brand “Herbs and Berries” — a natural wellness line backed by the Ministry of Health & Family Welfare.

My role included:

* Designing and executing go-to-market (GTM) strategies
* Building state-wide distribution networks
* Conducting market research and demand mapping
* Planning promotional campaigns for brand visibility
* Coordinating with public officials, local health workers, and internal teams
* Training field force and regional sales staff for product rollout

I also led:

→ New territory expansion
→ Trade marketing initiatives
→ Brand education campaigns for OTC products
→ Data-driven decision-making for territory investments

By aligning public impact with commercial metrics, we achieved significant improvements in distribution, awareness, and adoption, especially in semi-urban and rural zones.

What set this role apart?

The blend of mission-driven marketing with FMCG-style execution. It sharpened my skills in scaling operations across complex networks, where impact had to go beyond just numbers.

HLL wasn’t just a job. It was where I learned to lead with both purpose and performance.

Deputy Manager-Marketing

Dabur India Limited

12 years. 4 product divisions. One core mission — deliver consistent, scalable growth.

Dabur India was where my career began, and it laid the foundation for everything I’ve built since.

As a Senior Sales Officer, I was responsible for full-spectrum sales execution across:

* Family Products Division
* Health Care Products
* Foods Division
* Balsara Home Products Ltd

My territory included high-density urban and semi-urban zones, and I consistently exceeded primary and secondary targets year over year.

Key responsibilities:

🔹 Channel development and distributor network expansion
🔹 Relationship building with retailers and stockists
🔹 New product launches and promotional rollouts
🔹 Field intelligence and competitor tracking
🔹 Territory mapping and route optimization
🔹 Execution of trade marketing initiatives

During my time at Dabur:

🏆 I received multiple awards for sales excellence
🏆 Was recognized for high-growth delivery and regional leadership
🏆 Played a key role in strengthening client relationships and customer retention across the board

This was more than just a sales job — it was my crash course in FMCG dynamics, field force motivation, brand loyalty, and real-world revenue generation.

It’s also where I learned the art of blending target-driven hustle with long-term relationship-building — something I now teach founders and coaches to do online through personal branding.

Dabur was my boot camp, my training ground, and the place where I learned to sell with substance.

Senior Sales Officer

Most founders know how to build a product.

But building visibility and trust on LinkedIn?

That’s where many fall short, especially when it comes to B2B personal branding, LinkedIn strategy, and content that converts.

Let’s be real: If your ideal clients can’t find you, they’ll choose someone else.

And if they don’t trust what they see, you’re leaving valuable inbound leads on the table.

I’m Pradeep Aravind — a LinkedIn Growth Marketer and Personal Branding Strategist.

I specialize in thought leadership content, lead generation for coaches and founders, and relationship-based social selling that works.

Back in 2020, I was stuck in a 9-5 job.

The pandemic hit, and I started posting on LinkedIn with no strategy, no audience, and no clue.

But I stayed consistent. I invested in mentorships.

And after a lot of trial and error, I cracked what works.

Today, I’ve built a brand that has generated:

 🖤 4M+ post views
 🖤 100+ inbound leads
 🖤 Clients ranging from early-stage startups to established consultants

Now, I help others do the same, minus the guesswork.

Through 1:1 coaching and done-for-you services.

 I help you:

→ Build authority with thought leadership branding
→ Create a high-impact LinkedIn content strategy
→ Leverage LinkedIn growth tactics for better visibility
→ Attract leads using B2B personal branding systems
→ Use social selling that feels human, not pushy

You don’t need to go viral.
You need to be valuable, visible, and consistent.

If you're ready to become searchable, followable, and in-demand on LinkedIn...

DM me the word “Strategy” — I’ll send you a free blueprint to get started.
Or email me at digital.pradeeparavind@gmail.com for consulting inquiries.

Let’s build a LinkedIn presence that builds trust and turns it into results.

Pradeep Aravind .

My 35k-impression post was a complete lie.

Here’s what changed in 3 years:

Three years ago, I wrote a cliché post that went viral.
The gist of it was:

"I'm not chasing success. I don’t want to build anything big. I want a simple life without pressure to grow."

→ 35k impressions
→ 240 likes
→ 100+ new followers overnight

Today, when I read it again, I can see it wasn’t true.

I'm self-employed.
I'm building a business.
It earns real revenue.

And I absolutely want to be an entrepreneur.

Life happened.
Priorities shifted.
What felt true then isn’t true now.

Here’s the real learning:

Your personal brand doesn’t need to stay the same; it needs to be honest.

I get DMs from people who freeze because they don’t know their next move.
They’re scared to post because their path isn’t clear yet.

My answer? Post anyway.

→ You could have the “safest” job and still get laid off
→ You could get your dream role and dislike it six months later
→ Your field could change while you’re still figuring things out

None of this stops you from building your brand.

Your brand should grow with you.
That’s what makes it real.
That’s what makes it human.

Three years ago, I thought I knew what I wanted.
I was wrong about that, but I was right about one thing:

Sharing my thoughts had value.

Your thoughts today have value too, even if they change tomorrow.

What’s one belief about your career that’s completely different now compared to three years ago?

#linkedintips #personlbrand

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

95% of founders look like interns on LinkedIn.
Not because they lack talent.
But their presence tells a different story than their work.

Last week, a founder told me their investor backed out.
Not due to a weak product.
Not due to shaky numbers.

The investor walked away because the founder’s LinkedIn felt unserious.
Old wedding photo.
Headline that reads something like Entrepreneur and Dreamer.

Then came the line that stung.
“If they can’t spend thirty minutes on their own presence, why would I trust them with millions?”

Here’s the part nobody says out loud.
Your personal brand is not some extra layer.
For early-stage founders, you are the company.

People study you before they study the pitch.
Before they touch the deck.
Sometimes, before they even look at the product.

What actually shapes trust today is simple.

→ A professional photo that looks like you run serious things.
→ A clear headline that tells what problem your company solves.
→ Content that shows how you think.
→ Stories that show you are a real person, not a title.

Your LinkedIn profile sits in rooms you will never enter.
It whispers things about you long before you speak.

The real question is not whether you have time to fix it.
The real question is whether you are okay with losing chances you never even knew you had.

What is the one change you know your profile needs but keep postponing?

#linkedintips #personalbranding

Your audience needs all three before they buy:

→ Demand: “I need this solution.”
→ Trust: “You’re the expert I want.”
→ Urgency: “I need to act now.”

You have a good reach on LinkedIn…
But if you want premium clients?

You need to be remembered.

You finally did it.

You went viral.
Hundreds of likes. Dozens of comments.

So, you waited…
and waited…

Checked your DM’s.

Nothing.

Content that attracts buyers doesn’t go wide.
It goes deep.

And depth is where real conversions happen:

These are the only three things your audience needs before they say “yes.”

Demand: “I need this.”
Trust: “You’re the one I want it from.”
Urgency: “I want it now.”

Traditional viral content builds none of these.
Because it lacks personality, opinions, and YOU.

But, Buyer-driven content?
It taps into the internal triggers that move people to act.

This is how I built a premium brand on LinkedIn.
Without posting daily.
 
Positioning and messaging. Done right.

LinkedIn is exploding right now.

The people who learn to message and position with depth
will dominate the next 6 months.

The rest?
They’ll disappear.
It’s already happening.

What’s your experience?
Are you chasing reach or revenue?

#linkedintips #personalbranding

People don’t follow you for what you sell.

They follow you for what you believe.

That belief is what stops the scroll.
It’s what builds trust when algorithms can’t.

Five years ago, I was that LinkedIn creator obsessing over features and benefits.

 - “Here’s what my service includes.”
 - “These are my qualifications.”
 - “Look at my case studies.”

I was shouting credentials into the void.
The engagement? Crickets.

Then I realized something that changed everything.
People weren’t following me for what I sold.
They were following the reason behind it.

Now my content leads with purpose first:

→ Why I believe broken systems need fixing.
→ What drives me to challenge industry BS.
→ How my values shape every business decision.

People want someone real, not someone overly polished.

They want honesty that lands in their chest. 
They want clarity that holds steady when everything else is shifting.

The question has changed. 
It used to be: "What do you offer?" 
Now it's: "Why should I trust you, and what do you actually stand for?"

When your story is true, people don't just consume it. They carry it with them.

And when they carry it, they return because it stays with them.

So, here's the question that changed my career trajectory:
Is your LinkedIn brand telling a story someone can believe in?

#linkedintips #personalbranding

Picture representation of what you believe Goes Further

2025 is the year I closed my biggest deal.

The client had visited my LinkedIn profile 37 times.
I checked the number only after they signed.

Not once did they like anything I posted or comment on it.

But they had read everything.

The post about my product failing.
The thread about losing my strategic partner.
The long update where I admitted I almost stopped posting and quit.

When we finally got on a call, they quoted posts from six months back.
They had been studying how I think, how I handle pressure, and what I actually stand for.

That’s when something shifted for me:

I’d been tracking the wrong signals.

Likes tell you who wants attention.
Silent readers tell you who is paying attention.

The person who leaves a quick “great post!” might forget you in an hour.
The person who reads everything you write for months?
They’re doing due diligence.

So, I changed my approach.

I stopped worrying about likes.
I began focusing on whether the post would help someone make a real decision.

My engagement rate fell by 30%.
My inbound quality grew by 10x.

Because the people who matter most, like buyers, founders, and decision-makers, don’t always show their interest in public.

They watch quietly.
They evaluate on their own terms.
And when they reach out, they come with context and intent.

So, if your posts feel ignored, here’s something worth keeping in mind:

Your best audience might be the one you never see.

What quiet signals are you starting to pay attention to on LinkedIn?

#linkedintips #personalbranding

In 2025, 95% of talented people on LinkedIn are invisible.

Here's why that's career suicide:

I spent 6 months reviewing thousands of LinkedIn profiles.

I noticed something strange:
Many exceptional people hide behind the textbook language of corporate.

The real issue isn’t their strategy.
It’s their voice.

When I compare profiles that attract opportunities vs those that don’t, three things stand out:

1. Specific over generic.
“Increased sales” tells you nothing.
“Closed 12 new clients by changing how we followed up” tells you everything.

2. Point of view over platitudes.
Anyone can share AI trends.
Very few can argue why most companies are implementing AI backward.

3. Recognition over resume.
Your credentials got you here.
Your thinking gets you remembered.

The market is full of smart people.

What’s rare is a distinct perspective and how you see problems, solve them.

This isn’t about posting more or being “authentic.”
It’s about making your expertise recognizable and memorable.

Ask yourself:
When someone needs what you offer, do they think of you first?

Or are you just another talented person they'll never know exists?

The choice is yours.
But 2025 won’t slow down. You have 37 days before it’s gone.

What’s one change you’ll make to become more visible before the year ends?

#linkedintips #personalbranding

Chart of why Profiles attract opportunities

I spent five years being exceptional in private.
Not because I was humble.
Because I was afraid.

Afraid that promoting my work meant I wasn't good enough to let it speak for itself.
Afraid that visibility was vanity.

Then I watched someone half as skilled get the opportunities I'd been preparing for.

That’s when it hit me:

The world doesn’t reward the best work.
It rewards the best-known work.

Here’s the shift that changed everything:
I stopped thinking of visibility as self-promotion and started thinking of it as service.

Because here’s what nobody tells you - when you stay silent about what you know:

You’re not being modest.
You’re depriving someone of the solution they’re desperately searching for right now.

Meanwhile:
Your competition isn’t outworking you.
They’re simply outsharing you.

The real game isn’t about volume; it's about value in motion:

→ Share your struggles while you’re solving them
→ Ask the questions your peers are too afraid to voice
→ Document the messy middle, where the actual learning happens
→ Build relationships before you need them

I’m not telling you to become a content factory or compromise your integrity.

I’m telling you this:
Your best ideas trapped in your head help exactly no one.

The people who need what you know?
They’re scrolling right now, looking for answers.
Your answers.

But they’ll never find you if you stay invisible.

Silence isn’t a strategy.
It’s surrender.

What would change if you treated your expertise like the public good it actually is?

#linkedintips #personalbranding

The picture of comparison of a "Silent Expert" and a "Visible Expert"

5 years from now, you’ll scroll back and ask:

“Where did all that time go?”

And you’ll realize, you were there, but not really there.

Here’s what’s helped me slow time down for the last 5 years.

1) Stop scrolling through your own life.

Real life doesn’t happen in your glorified posts.

It happens in the 5 quiet minutes before a meeting starts.
In the random chat that makes you laugh.
In the pause before you hit “Post.”

2) Keep the small wins.

You chase the big stuff and viral posts, promotions, and more zeros in the bank.

But the stuff that actually fills you up?
A message that says, “Your post helped me today.”
A kind comment from someone you respect.

Big wins are loud.
Small wins last.

3) Treat it like it’s the last time.

You rarely know when you’re talking to someone here for the last time.

The last comment from a connection who always showed up for you.
The last DM from someone who once cheered for you.

One day, they just stop appearing on your feed.
(They move jobs, go offline. Life shifts.)

If you knew it was the last time, you’d probably say something real instead of a quick emoji.
You’d say thanks for being there when your posts got barely 10 views.

Five years on LinkedIn taught me this:
Your LinkedIn community isn’t just an audience.
It’s a timeline of people who helped you keep showing up.

So, if someone here made your time lighter,
don’t wait for the “last time.”
Tell them now.

What’s one small moment in your LinkedIn journey that made you smile?

#linkedintips #personalbranding

I’ve been auditing LinkedIn profiles for a client project.

And one bio completely froze me mid-scroll.

Surprisingly, she doesn’t have any credentials in the headline.

Just this:
“Your smart ideas are invisible because your messaging feels forgettable.”

I started comparing that to what 99% people write:

“Marketing Expert | 10+ Years Experience | Helping Businesses Grow”

One hits your nervous system.
The other hits the recycle bin.

Here’s the shift she made:

Stopped describing herself and started naming her client’s “private frustration”.

Most bios list what they do.
Hers captured what they feel.

Then she gets specific:

Here came the line that separated her from everyone else:

“If you want viral posts and vanity metrics, I’m not your person.”

That sentence does two things at once:
 • Pushes away the wrong clients
 • Makes the right clients lean in harder

Why this works:

People don’t buy your credentials.
They buy relief from their own confusion.

Your bio isn’t a resume.
It’s the first 5 seconds of a sales conversation.

Here’s the real test:

Does your bio make your ideal client think,
“This person just said what I’ve been trying to explain for months”?

If not, you’re not standing out.

Your edge isn’t your years of experience.
It’s your ability to say what others feel but cannot express.

Make that the first thing they read.

What’s the one frustration your bio should be saying out loud?

#linkedintips #personalbranding

Graphics of the BIO that hits the nervous

taplio

The Battle

Naseef KPO

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance ScorePradeep Aravind .'s LinkedIn Performance

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The Battle

Naseef KPO

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pradeep Aravind .'s LinkedIn Performance

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Performance ScorePradeep Aravind .'s LinkedIn Performance