Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Is marketing as usual a no-no right now?
IMO, it depends.

People expect companies to pause their usual marketing messages and publicly announce their stance (at the very least) on the latest humanitarian crisis.

Here’s where I stand on this:
Large corporations should absolutely do that (AND take meaningful action).
Personal brands / solopreneurs / small businesses? They’re often held to the same standard when it comes to pausing their usual marketing messages and using their platforms to speak out.

But I don’t think we realize that:

1. If the person’s identity is visibly marginalized, speaking out can pose a significant personal and financial risk depending on the topic and their opinion.

2. A week of no marketing might result in a big hit financially for a corporation, but chances are, they’ll be quite alright.
Whereas, for a small businesses, if a crisis happens in the middle of a time-bound promotion, pausing could significantly impact their finances and it could be hard to recover from, cashflow wise (ask me how I know). Then they start struggling and are less and less able to support the communities in need in any capacity.

3. Business owners who do their own marketing are faced with managing their mental health around the matter as well as making sure they’re keeping the lights on for their small team and their family as well as doing their part to help in some way.
Although that problem is obviously a privilege to have relative to those directly impacted by the crisis, it can be a lot for one person. Large corporations have leadership teams that can share the burden. 

4. When a small business owner speaks out and gets it wrong—which happens to the best of us—they're often criticized on a personal level. When Target gets it wrong? People get mad at “Target”.

Large corporations have a lot more resources and a built-in shield of sorts. So if you ask me, expectations to pause their usual marketing and say/do something is a hell yes.

But when it comes to the solos and small business owners, I’m all for extending grace if they're marketing as usual even though there's a crisis going on. And I don't assume that it means they don't care or aren't doing what they can outside of their marketing platforms.

Curious to hear where you stand on this.

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

Erin Corine Johnson

Fighting for the life you’ve chosen is infinitely easier than fighting for a life you never asked for.




As a US American that moved to spain over 13 years ago, I am often asked if any number of things from quality of life and building a business to systemic racism and raising a family are “better” or “easier”here than in the US.

Objectively speaking, there are a few factors in the assessment that are absolutely no-contest. Universal healthcare is #1.

For everything else, however, I tell them this:

Building a life of your own design takes equal parts courage and commitment. It’s easier for some of us than others—and EVEN as a Black woman, my US passport privilege has no doubt made my move more straight forward than most.

However, when it comes to the tough socio-political stuff, the conversation changes.

The short answer is, no. There is not less hardship. There is not less racism. And no, neither are easier to experience here than in the US. 

But these experiences HAVE been easier to overcome when I wake up, take a walk, stare out at my Mediterranean “backyard” in awe of having made a lifelong dream of endless creative inspiration, location independence, multi-language mastery and a seaside permanent address happen JUST because I said so. 




So no, living outside of the US doesn’t change my racialized experience or shield me from reality.

But it sure does make it easier to show up and face it.

The Identity & Belonging Coach 🌱 For Wanderers, Waymakers and Changemakers in Transition 🌺 On a Mission to Help 100 Impact Founders and Creators Launch New Businesses in 2026 🌟 Aspiring Polyglot 🗣️EN | ES | CA 📝

Photo of a sunny seaside cafe terrace with a glass of orange juice, coffee, and obscured plate of food. There are shadows of people at a nearby table in the distance. 

If the first 10 days of this calendar year have not made it abundantly clear to you yet, let me take a moment and spell it out:

2025 activism is not going to work in 2026.
2025 allyship is not going to work in 2026.
2025-level impact is not going to move the needle in 2026.

It's time for you to figure out what that means for you.

Change is coming, ready or not.

Are you in or out?

Well, well, well. It turns out #WeirdLinkedIn really DOES bring all the folx to the yard. This post? Literally 20x the reach of every post from December COMBINED with the exception of one.

Not a Forbes feature.
Not a highly-anticipated launch.
Not a promise of thousands of dollars ROI on your program investment.
Not even educational outrage.

Just being weird, unprofessional, a little swear-y, and responding to all-ish if your comments.

Let this be a message to all my fellow misfits: 2026 is your year. You just gotta tell it like it is, overshare a couple times a week, call out BS, and cheer on the people that make this platform worth being on. 💛

...But seriously, WTAF. 😤

Screenshot of LinkedIn analytics showing 30K impressions and 20K members reached.

"...There are thousands of answers, at least. You can be one of them if you choose to be." —Octavia Butler.

Today is no ordinary #MotivationMonday. Today is not for being quippy or weird(er than usual). Instead, today is for asking ourselves the serious questions. The right questions. The hard questions. Questions like:


If you were truly unafraid to fail, how would you put your name, your reputation and your money on the line for what is right and just?


I will say it again and again and again: 

Lock in, allies. 2020-2025 activism is not going to work in 2026 and beyond. Your courage is critical in this moment.

We're 12 days into this man-made year.

Who are you choosing to be?

Screen shot of an instragram post thar reads: "There's no single answer that will solve all our future problems. There's no magic bullet. Instead, there are thousands of answers—at least. You can be one of them if you choose to be." The quote is by Octavia Butler, posted by @thereclaimed on Instagram.

If you are a sentient human being in 2026 carefully evading the news, I know what you might be feeling right now.

Helplessness.
Lack of resources.
Afraid to take action.
Questioning of identity.
Unable to discern next steps, personally or professionally.

I hear you. I AM you.

But here’s the thing:

Even in times of absolute turmoil, especially in the last 18 months of life, business, and global events, there are some things I’m extremely proud of.

I’m still here. I am still innovating. I still experience some form of joy on a daily basis. Most of all, I am still hopeful that what I’ve just gone through has set the stage (and a new standard) for what my life will look like as I turn a new decade next year.

Why?

Because I haven’t had to do any of it alone. 

Whether you are an impact professional or an everyday changemaker just trying to leave this place a little better than you found it, I want this to be the year that you stop trying to be okay with everything that isn’t and build the thing you know is going to change the world, starting with you.

The question is:

How can I help? 💛

When I wrote the blueprint for the R.I.S.E. Changemaker’s Academy, I wasn’t trying to create another complicated new business system.

I was trying to put complicated systems in a language anyone could understand.

The other week I said that when it comes to impact, you don’t have to reinvent the wheel; you just have to put them onto your car. 


The Code™️ is kind of like that.


If I ask you to write a one-page mission statement describing the 7.9145 core competencies of a businesss that has never existed or generated income, you’re going to fire me. 

But if I ask you to state your cause and why you care about it?


We’d have to spend an hour trying to get it down to three paragraphs because you’re so passionate about the communities you serve, you could write a dissertation on your “why.”


If I ask you to build a fully-coded fake door website MVP to test product-market fit for your top three ICPs until you’ve determined viability, you’re going to leave with a migraine. 

But if I ask you who you dream of working with and to think who in your network already fits that description so you can offer them a promo session in exchange for a testimonial?


Same outcome, nary a wayward acronym to be found. 


It’s not just about simplicity; it’s about translatability.

I’m not here to overwhelm you with business-speak.

I just want to get you paid the best way I know how:


Being yourself. 🌟


14 spots left, and we’re already having a great time getting to know each other. 

There are people out there waiting for your DM, for your offer, for your guidance. 

Let 2026 be the year you release your fears and start “making this work.”

I’ll be waiting to greet you at the door. 🫶🏾

The Identity & Belonging Coach 🌱 For Wanderers, Waymakers and Changemakers in Transition 🌺 Helping 100 Impact Founders and Freelancers Launch New Businesses in 2026 (YES—in THIS economy!) 🗣️EN | ES | CA 📝

GIF of a slow-moving sunrise bathed in orange. 

taplio

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The Battle

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Erin Corine Johnson

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