Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I’m starting an Instagram account for my business from scratch. 😅
This wasn't a “new year, new platform” move.
I thought this through for a long time.

Here’s why I’m doing it:

-ManyChat is an official IG partner, which means I can move people from IG to my mailing list and make sales without being penalized by the algo.

-With the ManyChat automation, getting ROI on my marketing is a lighter lift. 

-It’s easier than ever to be discovered by strangers at scale on IG. Let's see if I can crack that code while refusing to jump on trends that just aren't me.

-IG was my original social platform of choice. I started on LinkedIn for two personal reasons:
1) I have a chronic health condition that makes being visible (through pics/videos) online really hard.
2) I didn’t have strong enough boundaries back then and IG had a grip on me so I took a break from it in 2019.

But it’s been 7 years.
I've made huge progress on managing my condition.
I’ve done a lot of work on my boundaries.

Will starting from zero be humbling? Definitely.

Maybe it’ll be a disaster.
Maybe it’ll be a breakthrough.
Maybe I’ll love it.
Maybe I’ll hate it.

The only thing I know for sure is that I’ll learn a lot.

And I’ll be sharing the play-by-play with the Momentum community:
What worked
What flopped
How I’m juggling LinkedIn, IG, and my weekly newsletter
My systems, shortcuts, and sanity-savers

I haven't opened the account yet (starting in Feb), but when I do…what’s your IG handle?

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

Amy Porterfield sunsetting Digital Course Academy is NOT proof that "courses are dead", IHMO.

It’s proof that things evolve. ie. Business models, marketing channels, your audience's needs and behaviours...etc.

I don't think courses are out.
But I do think things have changed.

What’s harder now:
-Selling static courses on a topic where change is constant.
-Getting people to invest four figures with no support or human interaction.
-Selling generic advice when everyone can get that for free.
-Selling courses with broad promises. I'd argue that specificity has always sold better than broad for most people but these days, I don't think anyone can get away with broad, even the big names.
-Selling a course that doesn't answer "why should they learn this from YOU vs all the other options, including AI".

There's prolly more, but I'll stop there.

My point is, when a big name like Amy P. makes an unexpected move like that, people are quick to jump to blanket statement conclusions.
The entire internet starts yelling "PIVOTTTTTT!"

And they completely abandon an offering of theirs that they have no good reason to.
ie. Their decision isn't based on THEIR OWN business data.

Yes, the online learning landscape has changed. 
So you might need to make some changes. Maybe even major ones.

But don't assume that Amy's decision to cut out her course is best for your business, too.

I mean I just bought a course the other day.
People are still buying courses.

Where you at with selling or buying courses in 2026?

P.S. Nina Everflow is my go-to recommendation for anyone looking to update or create their course. They don't call her "The Course Whisperer" for nothing.

2026 is the year we track our marketing! Who’s with me??

I’ve officially stepped into my alter ego: Nerdy Nat 🤓

She’s currently creating a UTM strategy.
She’s not afraid of spreadsheets.
She’s over-the-top curious about tracking links.

Nerdy Nat can’t wait to collect data and be all organized about it so she can see:

-What’s actually moving the needle
-What needs to be ditched
-What needs to be tweaked
-What has to be doubled down on

Especially as she forays into Instagram marketing land this February.

Nerdy Nat demands receipts.
Nerdy Nat demands clarity.

But most of all, she’s thrilled about the alliteration in her name. 🤪



Image: a gif of Nerdy Nat putting on reading glasses and pushing them up the bridge of her nose.

A gif of me in a forest green hoodie putting my reading glasses on and pushing them up the bridge of my nose with a slight smile on my face. 

Founders, if you’re serious about growing your business through content, you gotta start tracking.

I know, I know.
I resisted tracking for years because it reminded me of my days working in corporate. 
Because I thought it would suck the joy out of posting.
I thought it would make the process of content creation inauthentic because decisions would be driven by numbers.
I thought it would make me obsessed with vanity metrics.

But the data-less approach is the soul-sucking one.

Because you don’t know what’s working and what’s exhausting you for no return.
You can’t intentionally double down nor confidently decide what's not worth doing again.
And your learning process is either non-existent or a looooot slower.

So nowadays I’m all for tracking in service of making content creation fruitful and sustainable.

Here’s what I’ll be helping my Momentum members track so that they can make smarter marketing decisions this year. ⤵️

Ease:
From a scale of 1-5, how hard did this feel to create?


Alignment:
How many pieces of content were not in alignment with my offerings/brand/business goals?


Lead indicators, aka the actions you commit to, like:
Number of posts published 
Number of emails sent
How many ideas you repurposed


Lag indicators, aka the results of your actions, like:
# of email subscribers
# of inbound leads
# of saves
# of opportunities created (podcast invites, collabs, speaker invites)

Tracking allows for better outcomes. Which is rather joy-giving, no?

If you’re still hesitant to start tracking, I’d love to hear why.
If you’ve been a long-time track star, would you share a tip that’s worked well for you?

I spy a GIANT gap between your big hairy marketing ambitions and your ability to follow-through. 😬

Let's create your anti-burnout plan. ⤵️

Create your anti-burnout marketing plan

Is marketing as usual a no-no right now?
IMO, it depends.

People expect companies to pause their usual marketing messages and publicly announce their stance (at the very least) on the latest humanitarian crisis.

Here’s where I stand on this:
Large corporations should absolutely do that (AND take meaningful action).
Personal brands / solopreneurs / small businesses? They’re often held to the same standard when it comes to pausing their usual marketing messages and using their platforms to speak out.

But I don’t think we realize that:

1. If the person’s identity is visibly marginalized, speaking out can pose a significant personal and financial risk depending on the topic and their opinion.

2. A week of no marketing might result in a big hit financially for a corporation, but chances are, they’ll be quite alright.
Whereas, for a small businesses, if a crisis happens in the middle of a time-bound promotion, pausing could significantly impact their finances and it could be hard to recover from, cashflow wise (ask me how I know). Then they start struggling and are less and less able to support the communities in need in any capacity.

3. Business owners who do their own marketing are faced with managing their mental health around the matter as well as making sure they’re keeping the lights on for their small team and their family as well as doing their part to help in some way.
Although that problem is obviously a privilege to have relative to those directly impacted by the crisis, it can be a lot for one person. Large corporations have leadership teams that can share the burden. 

4. When a small business owner speaks out and gets it wrong—which happens to the best of us—they're often criticized on a personal level. When Target gets it wrong? People get mad at “Target”.

Large corporations have a lot more resources and a built-in shield of sorts. So if you ask me, expectations to pause their usual marketing and say/do something is a hell yes.

But when it comes to the solos and small business owners, I’m all for extending grace if they're marketing as usual even though there's a crisis going on. And I don't assume that it means they don't care or aren't doing what they can outside of their marketing platforms.

Curious to hear where you stand on this.

Which of these platforms do you use to learn about marketing or to stay in the loop with a marketing voice that you follow? 
(List in order of where you spend the most time to the least.)

a) LinkedIn 
b) Email / newsletters
c) Instagram
d) YouTube
e) Podcasts
f) Other? 


Asking cuz I’m rethinking where certain conversations belong—and your answer might help me meet people where they already are.

P.S. I'm staying on LinkedIn, in case you thought I was leaving.

Soul Business Design

Power up your website to get high-paying clients with ease!
All you need to position yourself as an authority in your field through professional branding, messaging, and website design.

✅ STAND OUT FROM THE COMPETITION
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Let's start creating your website today. To learn more about my offer, including my process, testimonials, portfolio, and much more, visit my website here: www.soulbusinessdesign.com.

Website design for established women-owned service businesses | SoulBusinessDesign.com

Airbus Group

Planning, executing and controlling projects for systems development (environmental systems, allocations systems). Collaboration with all stakeholders and through all phases of the project, from design, testing, manufacturing, equipment suppliers, to certification. Worked together with different company divisions in a truly intercultural setting (Germany, France, Spain, UK, USA). 

Managed the project's Master Schedule, as well as detailed planning.

Received training in Agile project management, for fast project development.

PMBP (Project Management Business Partner) for development of aircraft systems

Henkel

Supply Chain Management

Beiersdorf

Coordination of supply chain improvement project for European distribution centers (Spain, France, Portugal, UK)

Supply Chain Project - PC Network Supply

Your website can be your best sales and marketing tool!

As an established service-based businesswoman, you need a way to make a first impression and stand out from the competition. 

An optimized website takes your prospects on a curated journey from the first time they notice you, to booking a call. Get peace of mind that your website is working hard to fill your pipeline 24/7. Even when you’re asleep or focusing on other things.

My holistic approach to website creation includes:

✅ A solid brand strategy and stunning brand visuals
A brand that makes you look polished and that appeals to high-end clients looking for your services.

✅ Clear messaging and conversion-optimized website copy
We refine your message and find the right words that will draw your ideal clients to you. I use the Storybrand method to create a website that flows easily and provides your visitors with all the information they need to say yes to your offers.

✅ A professional WordPress website 
A professional-looking website that showcases your testimonials, case studies, framework, your story, logos of past clients, etc., and persuades the visitor to take the next step to work with you.

✅ Personalized training & tutorials
All the training and step-by-step tutorials you need, so that you can feel confident to use and grow your website (retainer packages available if you need my support)

Want to know more? Head over to www.soulbusinessdesign.com to learn more and book a free consultation. I look forward to speaking with you!

Mariela Cabezas

I don’t believe in New Year’s resolutions.

...

I believe in SMALL, STRATEGIC, CONSISTENT ACTIONS that compound over time ✨

I believe in taking intentional action every day, week, and month.
Not in bursts of motivation. But in actions that quietly change the trajectory of your life.

I believe in introducing ONE small good habit at a time.
Until your identity slowly shifts into that of the person you actually want to be 🌱

In 2025, I did exactly that.

• I interviewed 5 past clients and turned their experiences into meaningful case studies with real results
• I reworked my niche, my offers, and my lead funnel to reflect the level I’m operating at now
• I built a consistent content practice that helped me gain clarity, confidence, and momentum in my business

None of this happened overnight.

But it happened because I kept showing up.

In 2026, I’m continuing that same approach:

• Building stronger systems that support calm, sustainable growth, for me AND my clients
• Focusing on depth over noise in my work and my marketing
• Working with fewer, better-fit clients and creating results I’m truly proud of
• Making decisions from clarity, not pressure

No dramatic reinvention.

Just steady, strategic progress in the direction that matters most.

Here’s to a year that brings you closer to the version of yourself and the life you’re envisioning right now 💜

One intentional step at a time.

Happy New Year, everyone! 🥂 💥

Web Designer for Established Coaches, Consultants & Service Providers | Position yourself as THE obvious choice for your high-value, perfect-fit clients — and grow your business year after year, with ease 📈

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The Battle

Natalia Sanyal

Mariela Cabezas

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalia Sanyal's LinkedIn Performance

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