Natalia Sanyal Inc.

I combine strategic brand messaging and copywriting with harm reduction to help your business make the big bucks without the sleaze.

Brand Messaging Strategist & Conversion Copywriter

Popcorn

I designed, developed and managed comprehensive digital marketing strategies for local, national and international brands (including Telus World of Science, City of Surrey, Purdys Chocolatier, Market by Jean-Georges, Virtuous Pie and more).

Director of Digital Strategy

The Uncommoners Club

The Uncommoners Club helps smart brands with strategic social media marketing courses, campaigns and consulting.

I designed social media strategies, influencer marketing campaigns, content marketing strategies, paid social ads and engagement strategies.

I co-designed an Instagram marketing tool for business owners which allowed our first client to add  $100,000 in revenue within the first 60 days.

I co-produced a social media training course for small businesses that resulted in nearly $40K in sales in one month.

Co-Founder

Content writer

I worked on marketing campaigns with international brands like Hay House and Cirque du Soleil.

Writer

Marketing yourself is necessary. But what if, instead of ‘necessary evil’, it feels more like joy, justice, and medicine—for you and your audience?


Hi! I'm a first-gen immigrant, brand messaging strategist, and conversion copywriter on a mission to make your words sound like you, sell more, and harm less.

My special sauce:
-Conversion copywriting that reduces harm.
-Clear brand messaging that helps you resonate with your perfect-fit customers.
-Email campaigns that they actually read.
-Website copy that communicates your own special sauce (yep, we all have one).
-Brand voice guidelines that sounds just like you. 

Street cred:
Over many years of working in digital marketing agencies and one-on-one with clients, I’ve written copy and content for brands like:
Apple🔹lululemon🔹Deepak Chopra🔹Glennon Doyle🔹Gabrielle Bernstein🔹Layla Saad🔹A&W🔹Shaw🔹Telus World of Science🔹Purdys Chocolatier🔹LUSH🔹DUER🔹Hitcase🔹Glory Juice🔹Lighthouse Labs...and many others.

Who I'm for:
Coaches, course creators, and consultants

All in favour of learning more say, "Hi"!

Shoot me a message here or email hello@nataliasanyal.com

Natalia Sanyal

I've achieved the impossible and I'm looking for props. 😁 

I went from being that person with multiple windows open...
With max tabs per window...
And my laptop regularly sounding like a wee airplane taking off cuz it was working so hard...

To being that person who closes ALL my tabs at the end of my workday!
Everyday!
For almost two weeks now! 

🤯
Who IS she??

It's giving character development.
It's giving executive functioning.
It's giving "she has her sh*t togeth—" Op. Let's not get carried away.



Image: An image shared on Instagram by @adhd_memetherapy showing a screenshot of a computer screen with a bajillion tabs and windows open with text that says "What the inside of an ADHD person's brain looks like:" (Sidenote: I don't remember granting this person permission to share a screenshot from my past but whatever)

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

An image shared on Instagram by @adhd_memetherapy showing a screenshot of a computer screen with a bajillion tabs and windows open with text that says "What the inside of an ADHD person's brain looks like:" 

Tara Robertson Consulting Inc. 

As a coach, I help women of color in corporate careers go from underestimated and overworked to unapologetic and wildly successful. I also coach white senior leaders who want to go from endlessly intellectualizing inclusivity to taking everyday action.

As a consultant, I work with leaders who are hungry to create inclusive and high performing teams.

Principal

DiVerity PBC

Executive coach and strategic advisor for one of the founders.

Advisor

Coaching For Everyone

Completed the full The Co-Active Training Institute program, including the rigorous certification program in a BIPOC cohort.

Coaching Fellow

Mozilla

Reporting to the Senior Director of Employee Experience, leading Mozilla’s global diversity and inclusion efforts, including during the COVID-19 global pandemic. 

• CEO’s representative at an international gender equality initiative (Tech4Good - France) 
• Launched new initiatives and programs that led to an increase in representation of women in technical roles from 13% to 23% over 3 years, including closing the retention gap. 
• Partnered with leaders across all HR functions: People Ops, Employee Experience, Total Rewards and Talent Acquisition
• Used qualitative and quantitative data to diagnose issues, design solutions and then drive cultural change at scale, including leading a pilot to boost psychological safety on teams
• Coached executive leadership on building an inclusive culture
• Partner with communications team to surface stories to enhance our employer brand 

Inclusion initiatives included: 
• Led a pilot on building psychological safety with 9 teams resulting in a 10% boost in scores on the innovation factor on the employee engagement survey. 
• Part of the organizing committee for the first Mentorship program at Mozilla
• Organized external speakers on topics like inclusive design, anti-racism, race and technology and transgender inclusion.

Global Diversity and Inclusion Lead

Reported to the Head of D&I. Partnered on D&I initiatives with a highly distributed and 50% remote workforce. 

Accomplishments:
• Built D&I dashboard in Tableau to track diversity metrics which was used to track company wide accountability goals.
• Designed and delivered a workshop on inclusion for cultural onboarding 
• Actively worked with teams and leaders to experiment, develop and pilot new programs on safety and inclusive culture
• Advocated for accessibility and inclusive design in organizational culture and business processes
• Rolled out company wide training for managers on unconscious bias and inclusive hiring. 
• Built and sustained community partnerships to support corporate D&I initiatives and business strategies.
• Designed, built, and led measurable and scalable programs that improved Mozilla’s brand awareness in Black & Latinx communities

Diversity and Inclusion Strategic Partner

Rebus Foundation

The Rebus Foundation builds new models and technology for open book publishing and reading on the web, to encourage deeper engagement, and to enable people (and machines) to use and build on books and reading in new and meaningful ways.

I advised on people stuff, including diversity, equity and inclusion.

Member Board Of Directors

Langara College

• Provided leadership and strategic direction in a collaborative leadership model
• Implemented system process enhancements that decreased waiting time for over 1000 college and university students with print disabilities to receive alternative format accommodations. 
• Building and nurturing external relationships with a wide variety of people and institutions including: our funder, The Ministry of Advanced Education, our primary stakeholders including Disability Service colleagues at 20 institutions; our host institutional, Langara College, our Advisory Committee, our provincial and national service partners, and the broader disability service, alternate format, and assistive technology communities across North America.
• Collaborating with BCcampus to ensure open textbooks created in BC are accessible to students with print disabilities from the beginning and also better resources for all students. Co-authored The BC Open Textbook Accessibility Toolkit, which has been translated into French, and won the Open Education Consoritum’s Creative Innovation award in 2016.
• Rebranded organization, including a new name, to clearly communicate our role to stakeholders.

Director, CAPER-BC at Langara College

Emily Carr University of Art and Design

Responsible for systems, web, managing technical services, and access services for a small (~1500 FTEs) art and design library. Liasion to Faculty of Design and Dynamic Media, and Graduate Studies.

Activated the library space as part of the most important activity on campus: The Grad Show. 

Project manager for ILS migration (Horizon to Evergreen).

Systems and Technical Services Librarian

I'm an executive and leadership coach who is here to make equitable futures irresistible. 

As a leadership coach, I help underrepresented leaders in corporate careers go from underestimated and overworked to unapologetic and wildly successful. I am a Certified Professional Co-active Coach and an Professional Certified Coach. I'm also certified in Insights Discovery and the Intercultural Development Inventory. 

I am an intersectional feminist who uses data and research to advocate for equality and inclusion. I bring 15 years experience leading change in open source technology communities and corporate spaces, including 3 years leading Diversity and Inclusion at Mozilla. As a consultant I partner with corporate leaders to help drive systemic change. 

I've lived and worked in the US, Canada, Scotland, England, Japan, Australia and New Zealand. This experience working globally adds a valuable layer of cultural insight to my coaching practice and your DEI strategies, which allows me to bring an informed and comprehensive approach.

My work has been included in Harvard Business Review, Forbes, CBC and other media. 

My client list includes: MIT Press, Planet, Microsoft, MIT Technology Review, Women in Animation, Crunchyroll, Openscapes, The Carpentries, Descartes Labs, Verisk Analytics, Intercom, Thinkific, BDO Canada, Beautycounter, Infrastructure Ontario, BCIT, University of British Columbia, University of Alberta and Burnaby Public Library. 

I was named a LinkedIn Top Voice for Gender Equity in 2022.

Tara Robertson, CPCC, PCC

So many great books have come out recently. 

The former-librarian in me wants to read them and write thoughtful reviews before I recommend them and I know that's not going to happen for awhile. 

So instead of sitting on a list of awesome books that I think you'll find interesting and useful, I'm sharing it now. 

Ruchika T. Malhotra’s Uncompete: Rejecting Competition to Unlock Success

Karen Hao’s Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI

Jodi-Ann Burey-Ann Bury’s Authentic: The Myth of Bringing Your Full Self to Work

Madison Butler 🏳️‍🌈🦄 Butler’s Let Them See You: Empowering Change Through Authenticity

No-BS OKRs and Strategy Facilitation with Sara Lobkovich Consulting’s You Are a Strategist: Use No-BS OKRs to Get Big Things Done

Emily M. Bender and Alex Hanna, Ph.D.’s The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want 

Minda Harts’ Talk to Me Nice: The Seven Trust Languages for a Better Workplace

What books are on your "to read" list? Drop them in the comments so we can crowdsource and excellent holiday reading list.

Leadership Coach and Inclusion Consultant

Chin Ru Foo is earnest, in all the best ways. She is one of a kind, sparkly gem of a human. 

We met over two years ago when her best friend introduced us. We realized we had a lot in common:
- we had both transitioned into running our own companies and working for ourselves
- we were both working in the diversity, equity and inclusion space and were both professional coaches
- we both wanted to write books. 

Yesterday she took the train from London to Paris to meet me for a late lunch. This was wonderful, ridiculous and one of the highlights of this trip for me. 

Before the pandemic I didn't think it would be possible to develop such deep relationships with people I hadn't met in person before. Now I know that's not true. 

What's a belief that has changed since pre-pandemic days for you?

This week I'm coaching a lot of new people. I love it because I get to dial my curiosity and intuition way up. 

If you have professional development funds available to you--use them! Coaching is a great way to get where you want to go, faster and with more support (and often fun). 

Reach out in my DMs for the link to book a free chemistry call. You can also reach out if you want a coach but don't think I'm the right person--tell me a little about who you imagine your dream coach to be and I'll suggest a coach or two.

How people respond when they screw up tells me a lot about who they are and what they value. 

I make up that Tanya Boteju and Orca Book Publishers value integrity, humility, learning and relationship. 

Tanya is a writer and educator. She has written 3 Young Adult fiction novels and Allyship As Action, a book for middle schoolers. Orca Book Publishers is a small independently owned Canadian children’s book publisher. 

They made a few mistakes in this book:
1. "At the time, we (my publisher and I) didn’t realize that “Every Child Matters” is a copyrighted phrase and that we needed permission to use it."
2. "I made additional mistakes by not acknowledging Phyllis Webstad, whose powerful story inspired Orange Shirt Day, as I provided this particular example. I also didn’t fully capture the meaning attached to this day and movement. I should have reached out to Phyllis and the Orange Shirt Society before using the example at all."

Both Tanya and Orca apologized and began communication with the Orange Shirt Society, owned this publicly on their Instagram pages (link in comments) and are rewriting the chapter and reissuing the book.

In the opening of Allyship to Action Tanya writes:
“Allyship is a complicated matter, so be prepared to get a little messy here. My own journey to being an ally to others hasn’t been easy or clear. I’ve made mistakes. I can always do more. I’m still learning, and sometimes that learning is hard. But don’t let the complications and mess stop you.”

---
I'm really interested in real life examples of repair after rupture, both in our personal lives and at work. Please share examples you see in the comments, or reach out in my DMs. 

Reading this case study made me feel like I was going to puke as it reminded me of times when I have made similar mistakes. What are you feeling in your body right now? 

I think this is a key part of how we move forward from *waving hand gestures* all of this.

Consent is super important to me. Consent is an ongoing practice. This morning I reminded my newsletter subscribers that they could unsubscribe. 

Here's what I said: 

A new coaching client said, partly joking, "I was worried you were going to make me do that scary thing!" I replied that I'm here to challenge them but they are always at choice. With new clients when I make a request or challenge I'm pretty formal about giving three options: yes, no, or renegotiate my offer.

Someone commented that they appreciate that I always ask if I can hug them. I try to do this whenever I see people, if it's the first time or the 257th time. This is something I've done for so long it's almost automatic. Content is an ongoing practice and can be withdrawn or renegotiated at any time.

At an individual level, this also means noticing my people pleasing habits and saying no to things that I don't want, even if it means someone else might be disappointed. This is hard for me and it's how I live my value of consent. 

With this framing, I want to make sure you still actively want to be receiving my emails. If you don't, for whatever reason, scroll to the bottom and hit "unsubscribe".

---
If you want to subscribe to my newsletter the link is in the comments.

I'm hungry to be with people in person. I know I'm not the only one. 

When I saw that CRR Global was offering in person ORSC group coaching training in Vancouver I was thrilled. It turns out they are only offering the first class in Vancouver. They are open to scheduling the full series if there is enough interest. 

I think there is. 

If your interested, please fill out the form so I don't lost your info. 

Also: please share this form with others who might be too.

CrossFit BC | Vancouver’s Original CrossFit Gym & Fitness Community hosted their first in house Olympic lifting competition on Saturday. I got home from Europe late Friday night, so I knew I would be in no shape to compete, but I showed up to volunteer and cheer folks on. 

It was awesome. 

Athletes ranged in age from 23 to 66, many different body types and levels of experience. For most people it was their first Olympic lifting competition. The head judge was involved in Olympic lifting for 10 years and is qualified to judge national level meets. I had no idea. 

I got really fired up watching people surprise themselves at what they could lift. There were 13 personal records! 

My favourite part was watching my coaches lift. I have a lot of love and respect for them--they're all great technical coaches and beautiful humans. It's awesome to watch them put their game face on and watch them move heavy weights with power and technique. 

Lance, wearing a yellow tshirt and Movember moustache, got a personal best in the snatch at 247 pounds. Until he got it under control it was a little scary and a lot exciting--watch the video to see what I mean. 

I can't wait for the next one--I'm in!

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Engagements

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