Various publications and organizations

Preparing articles for print from the research and interview stages to polishing final copy. 

Not only do I get to do what I love– write– but through my heavily ag-focused work I also get to get to meet the amazing people all over the world who help put food on our tables, oh, and beer in our fridges!

I also provide freelance writing and communications services for other industries such as business, real estate, and academia. I love to research, hear what people are thinking and doing, and I'm committed to continuous learning. Basically, if you give me an assignment, I'll figure it out and turn it into a story, regardless of the subject.

Freelance Writer

PayShepherd

Supporting the PayShepherd team and their SaaS to help manufacturing, mining, and other heavy industrial sites manage vendor relationships, save millions annually, and continuously improve process efficiency.

We believe vendor relationships are the core of industrial success. Yet for too long, poor vendor management has left people comfortably uncomfortable, risk is off the charts and performance is not rewarded. An ancient, paper-heavy process is to blame.

As a result, hundreds of billions of $$$ per year is wasted and countless relationships ruined forever. PayShepherd’s vendor relationship management (VRM) solution is revolutionizing the path forward.

PayShepherd has built a unique technology that monitors vendor spend, contract compliance, and work performance daily. Establish a foundation of accountability, alignment and common language that leaves risk, surprise and uncertainty where they belong–in the past. 

Build excellence with exceptional relationships at your industrial worksite today with PayShepherd (https://www.payshepherd.com/demo).

Senior Content Marketer

Calgary Real Estate Board

Working with CREB®, I enjoyed being part of a not-for-profit organization and working on their awesome communications team. Some of my key responsibilities were to:
•	Update news and events on both the public and member websites
•	Research and write posts for CREB®Talk, CREB®'s REALTOR® blog
•	Research topics and draft pieces for member bulletins, surveys and emails
•	Apply constant attention to detail, ensuring that communication through various channels met       standards of consistency, formatting and branding policies
•	Support the communications team and other departments in their efforts to best support CREB® members in their day-to-day business and interests
•	Carry out internal communications needs as requested

Communications Assistant

AGORA Undergrad Journal at Red Deer College

Working for three consecutive years on this annual academic journal gave me the opportunity to learn and practice valuable skills in the editing and publishing processes, such as:
•	Editing copy for grammar and clarity 
•	Formatting in preparation for publication
•	Fact checking and maintaining positive communication with authors and senior editor
•	Proofreading

Copy Editing Apprentice

Ever since I can remember, I've been obsessed with writing and passionate about hearing and sharing people's stories.

For over 10 years, my work's been heavily focused on Canadian agriculture and business, and I've loved every minute of it.

Right now, I'm especially excited by the tech wave swelling across Alberta. The talent and heart that's powering amazing AI and IA solutions that help make people's days better and businesses more profitable for the future, is a movement I'm diving into in my research and writing. It's a fantastic story to help tell.

In my free time, I'm passionate about food – cooking and eating it. I'm also a devoted CFL fan. Stampeders in 2024!!!

Natalie Noble

Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

taplio

The Battle

Natalie Noble

Thomas Paris

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