Natalie Furness - Revenue Operations

Hi, I’m Natalie — Founder & CEO of RevOps Automated

RevOps Automated is your go-to-market partner — helping growth-stage and enterprise businesses drive sustainable revenue and maximize EBITDA by aligning people, process, and platforms.

We take a holistic, interconnected approach to commercial growth — combining smart GTM systems, business development, and inbound content marketing to drive value from every angle.

We help businesses: 
▪️ Build lean, intelligent go-to-market engines
▪️ Increase top-line revenue and improve margin
▪️ Reduce operational drag through automation & innovation
▪️ Enable teams to do more — without increasing headcount
▪️ Generate pipeline and hit revenue targets, faster.


Our services span: 

✅ Go-to-Market Operations Strategy - Marketing, Sales, Partnerships, PLG, ABM, All-bound. 
✅ CRM & GTM architecture (Salesforce, HubSpot, CPQ)
✅ Technical Integration and Migration of CRM and Data systems
✅ Commercial process optimisation
✅ Revenue operations managed services
✅ Business development execution (BDR teams, campaign systems)
✅ Inbound content marketing strategy & services
✅ Analytics, attribution & forecasting infrastructure
✅ Staff augmentation & global RevOps delivery

Who we work with: 

C-suite & transformation leaders in financial services, SaaS, technology, insurance, education, healthtech, high ticket consumer and other complex industries seeking efficient scale and enterprise value creation.

Follow me if you're: 
→ Rethinking your go-to-market strategy
→ Tired of tools without impact
→ Preparing for scale, exit, or investment
→ Ready to operationalize smarter, more connected growth

Let’s design a go-to-market system that drives results you can measure in margin, pipeline, and productivity.

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Scottish Marketer 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Client Services Director at Yatter 🤝 Content Creator at Haim & Awa🍴 Co-Host of SpokeSpeak 🎧 HubSpot Practitioner 🟠 Sustainability 🌱 Runner 🏃‍♂️

I trade in low-fluff marketing and consulting that actually helps you get things done.

In a world where all businesses are being forced to do more with less, I work with ambitious agencies and directly with companies to get their people, processes and platforms working better together.

My background spans start-ups, scale-ups and multinationals, including time spent working at Microsoft and with high-growth agency teams, as well as leading partnerships with global software firms like Google and HubSpot.

I specialise in:

📈 Marketing strategy: cutting waste and linking spend back to revenue

⚙️ Operational efficiency: building connected systems and workflows that scale

🟠 CRM and related applications: focused on HubSpot and integrating performance platforms

I care deeply about sustainability, fairness and using business as a force for good. I believe that when systems run well, people can focus on doing work that really matters.

Outside of work, I’m a lifelong learner with a strong interest in regeneration, psychology and technology. I also love to travel and explore new countries, cultures and cuisines and always appreciate thoughtful conversations about how we live and work today (a bonus if it's accompanied by nice wine!)

If you’re navigating complexity and want your marketing or operations to work harder (and smarter), I’d love to connect.

Adam J. B.

Scottish Marketers 🏴󠁧󠁢󠁳󠁣󠁴󠁿 can I hear you?

Those who know me, will know my passion for the marketing industry.

I love what I do and I believe unashamedly in the power of marketing to shape hearts and change minds.

And yes, that means being accountable for what we don't do so well, too.

Since coming back to Scotland 8 years ago, I've made it my mission to sing the praises of good marketing and sustainable business growth from as many rooftops as people would allow me to stand on.

That culminated in 2024 with the creation of Scottish Marketers 🏴󠁧󠁢󠁳󠁣󠁴󠁿 as a community for people in the profession who felt the same way, as well as business leaders who wanted learn more about marketing in a non-salesy environment.

We majored in the regions, having run events in 2019 in Aberdeen, through to our Inverness Hub in the Highlands and Ailsa Stinson's Moray Hub meetups at the wonderful Greenbrae Steading.

The idea was always to reach more marketers and marketing-minded company owners, wherever they may be, to raise the floor and encourage the sharing of best practices, safe in the knowledge that a rising tide lifts all boats ⛵️

Well, you can imagine my delight when last year, I found a kindred spirit. Their name is Susan Carruthers and, in some ways a world away from me in Glasgow, they'd started brewing their own kind of magic.

Same problem, same audience and much bigger, bolder solution!

I was delighted to be invited to speak at The Scottish Marketing Summit's inaugural event in November and since then, to appear at the first "An evening with..." session back in Glasgow this month.

And I'm even more delighted to announce today the next step in uniting the Scottish marketing community for real life practitioners, at all levels: by officially joining forces with SMS moving forward 🥳

For me, this is a "rising tide" in action and the true meaning of "collaboration is greater than competition".

Rather than trying to build two separate communities around the country and at discrete events, we truly are better when we come together: a shared mission, shared values and a shared vision.

And for Scottish marketers and business leaders, a chance to tap into the "greater whole" and deliver on our dream of being better connected to the latest and greatest thinking in marketing, to be inspired and to invest in continuously improving our own work and what we do for our businesses.

So that's that: Scottish Marketers 🏴󠁧󠁢󠁳󠁣󠁴󠁿 are now formally invited to join The Scottish Marketing Summit community.

The best next step is to follow our social channels and stay tuned for more meetups coming to a town near you: there are 3 planned in the next 2 months! As always, they'll be free at the point of access.

I look forward to connecting with marketing-minded connections old and new and continuing to deliver on my mission as the Regional Ambassador for SMS, long into the future 🙏 

Sound off in the comments and see you soon!

#marketing #community

Scottish Marketer 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Speaker & Content Creator 🎙️ Good Business Growth, Inspired By Nature 🌱 Operations and CRM Specialist ⚙️

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Natalie Furness - Revenue Operations

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