Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Flosum

VP GTM Operations

Xylo AI Corp

Helping Xylo's C-Suite, Board, Advisory and operational team establish and follow strong GTM processes and cadence built upon reliable data and systems from an early stage. Also having a lot of fun with really cool people who want to help other people be cool to one another!

Advisor (GTM Strategy + Ops)

SCS Cloud

First dedicated GTM executive overseeing a consolidated marketing, sales and customer success organization and the operations associated, while aligning Salesforce, NetSuite, Revenue and Financial Operations consultancies and complementary managed iPaaS business. Provided advisory and management backup to CEO during sale of firm’s applications development division. Tripled logos under management for Salesforce consulting team. Directly sold two largest ($100K+) Salesforce services contracts in company history. Oversaw >5x qualified pipeline volume and 100% growth in billable hours for Salesforce and RevOps. Recruited multiple technology partners. Formulated ICP, scoring and targeted outbound cadences. Spoke on multiple podcasts and at community events. Established asynchronous selling with business cases. Piloted Gong conversational intelligence. Drove consistent social selling and community engagement resulting in >50% increase in company followers and >2.5x increase in personal audience.

VP Revenue (Full GTM + RevOps)

MadKudu

Created and ramped GTM Advisory, Technical Account Management, and Professional Services teams in alignment with 40%+ year-over-year growth. Advised high-growth, Cloud 100, and product-led companies on data science, predictive modeling, data and revenue operations disciplines facilitating multi-funnel GTM strategies including Inbound, Outbound, PLG, and ABM. Solved personnel, process, operational, and data challenges in coordination with VP and C-Level executives and their Sales, Marketing, and CS Ops and broader go-to-market teams. Established and optimized onboarding and  customer health and streamlined product adoption and use cases. Supported NRR while delivering 90%+ on KPIs/OKRs.

Head of Operations and GTM Advisory

HashiCorp

Scaled revenue operations across all GTM teams at infrastructure tech unicorn in hypergrowth. Hired and led core team of four direct reports over marketing, sales, customer success, systems architecture and BI operations. Ran charter, monthly performance and executive reporting, budget, operational and data hygiene cadences in coordination with business operations staff. Optimized request intake, requirements gathering and approval processes for operations deliverables ranging from campaign infrastructure and maintenance to systems integration across multiple teams, stakeholders and consulting partners. Organized and led ongoing revenue operations roadmap cadence for all key business owners. Launched and leveraged CRM (SFDC, CPQ, Partner Community), MAP (Marketo), data (Clearbit/ZoomInfo/Intricately), routing (LeanData), deduplication (RingLead DMS), notifications (Slack), ETL (Custom/Celigo/Fivetran), attribution (Bizible), DWH (Redshift), BI (Looker/Tableau), ABM (Engagio), sales intelligence (Clari), sales engagement (SalesLoft), success management (Gainsight), and change management (Flosum) platforms leading to speeded forecasting, accountable channel/teams attribution, and coordinated playbooks. GRC, SOC 2 and IT steering advocate. Ramped over 200% user growth while cutting per-seat spend.

Head of Marketing and Revenue Operations

Jitterbit

Augmented, aligned and optimized Jitterbit's marketing and sales processes, CRM, business intelligence and marketing technology stack. Implemented and iterated sales process compliance controls, predictive lead scoring, and business development SLA tracking in CRM. Defined and managed marketing deliverable task list automation and SLAs across ten teammates and outside agencies. Evaluated, launched and leveraged multi-touch attribution (Bizible), sales intelligence (InsightSquared), BI (Slate), content management (Kapost), intent data (G2 Crowd), and sales engagement (Outreach.io) platforms leading to improved accuracy and advanced forecasting, speeded content output, and increased sales productivity and tracking. Implemented and launched new sales processes in SFDC with custom UI and validation per C-level requirements to over 40 users. Revenue advocate on CRM governance, SOC 2 and GDPR committees. Supported multi-year, high double-digit topline growth.

Director of Marketing Operations

DemandGen

Team leader and consultant advising on quantitative marketing, sales operations and automation for over 40 client engagements in technology, B2B and consumer industries including Eloqua, Equinix, RingCentral, Splunk, Mindjet, Tripwire, Yodlee, American Express and Treasury Wine Estates.

Designed and implemented custom lead scoring, drip/nurture campaign, data capture/augmentation, lead management and customer lifecycle solutions via Salesforce.com, Eloqua, Marketo and various business intelligence platforms. Created and launched proprietary Demand Funnel Record product in Salesforce.com resulting in multiple deliveries of consolidated closed-loop ROI, funnel velocity, and revenue attribution reporting and custom dashboards. Consulted on content creation, alignment, cadence and design optimization. Supervised in-house automation for events, lead capture and reporting.

Met or exceeded delivery targets and annually averaged 146% of expected client commitments. Managed over 200 projects and campaigns supporting 19% year-over-year revenue growth and concurrently quadrupled head count.

Account Director / Demand Generation Consultant

e.Republic, Inc.

Lateral shift to drive marketing automation and CRM adoption. Focused on Salesforce.com, Eloqua and complementary platform implementation and administration.

Built integrated marketing and sales funnel within and across five business units and eight brands. Automated reporting and operational business processes. Managed acquisition and integration of Governing magazine databases into CRM and onboarding of expanded sales personnel. Designed and built lead scoring models for sales teams. Managed rollout of additional CRM calendaring features and ERP solutions in coordination with corporate IT team. Improved data quality, reporting and analytics for sales, marketing, and operations across the enterprise.

Trained and supported sales, marketing and service cloud users, growing Salesforce.com adoption from 18 to 122 licenses. Designed and launched custom event logistics application, reducing support time by 120 man hours per month.

Director of Marketing Automation

Managed all components and inputs of the marketing lifecycle for e.Republic’s portfolio of media, event and market research product and service brands.

Supervised brand and positioning in coordination with publishers. Ran internal marketing services team delivering to five business units including website redesigns, sales collateral and editorial properties. Managed annual media kit production.

Implemented Eloqua marketing automation and Salesforce.com CRM, consolidating seven databases on multiple platforms into single instance of record. Managed further customization of circulation and project management applications. Implemented A/B testing, increasing open rates by 17% and content effectiveness by 22%.

Corporate Marketing Director

Reichenberg Marketing, Inc.

Managed all marketing activities for Americas distributor of Italian premium hair care product, Kevis (Lavilon HSOR), from Farmaka srl.

Coordinated brand strategy, creative, pricing, and packaging to provide complete consumer experience. Produced effective radio commercials, website, SEM, e-mail, media buying, and direct mail campaigns. Supervised CRM strategy flanking marketing efforts integrating Responsys email marketing. Managed CRM projects resulting in survey and data-driven dynamic content of traditional and new media promotional materials.

Doubled ROI on internet marketing campaigns through granular segmentation. Grew sales revenue by 28% over two years. Increased 2006 sales lead volume by 33% over 2005.

Marketing Director

Odin Productions

Coordinated and facilitated communications between numerous film industry professionals and firm’s PR executive. Aided in management of four-person PR team. Assisted in production of public relations, promotional and marketing activities involved in Warner Bros.’ worldwide theatrical release of The Last Samurai including televised interviews, press junkets, and personalized gifts for members of cast and crew. Provided smooth delivery of professional and personal necessities.

Executive Assistant - Public Relations

Super-Domestique to the C-Suite on RevOps + FinOps | Competitive Cyclist | Office DJ | Revenue Rider 🚴🏼‍♂️🔥💨

With 20+ years in go-to-market and revenue operations that span B2B SaaS, media, and consumer industries, I've helped startups, high-growth, and Fortune 500 companies — both internally and as a consultant. 

I've sold into, consulted on, or directly managed several multi-million dollar technology budgets and revenue stacks. 

My focus on revenue operations and GTM processes aims to optimize ROI and set high-performance standards for a new level of lean GTM favored by COOs and CFOs. 

Beyond my professional career, I'm an avid competitive cyclist and bike racer. So, I never get too far from reviewing metrics and seeking marginal gains. 📈

Essentially, I'm a Revenue Rider!!! 🚴‍♂️ 🔥 💨

taplio

The Battle

Natalie Furness - Revenue Operations

Drew Noel

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