Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

EMMIE Collective

building the smartest for-hire network
inspired by the yolo economy.
marketo and salesforce  +++
brave and brilliant marketing techs and strategists

founder + ceo

Planned career break

Covid-era homeschool teacher of a second grader and kindergartner.
Wrangler of a fearless toddler.
Salt, fat, acid, heat kinda cook.
Books in my free time.

Stay-at-Home Parent

Revenue Pulse

2x Marketo Champion
Marketo Certified Expert
Salesforce Certified Administrator

Principal Consultant

Current, powered by GE

•	Set global marketing automation (Marketo) vision and strategy
•	Implement complementary marketing technologies and solutions (ex: RingLead, ReachForce SmartForms, LinkedIn Lead Accelerator via Marketo AdBridge, Marketo Revenue Cycle Analytics, Marketo Sales Insight, DemandBase, Uberflip)
•	Partner with IT and Sales to continuously improve processes and support the integration between Marketo and Salesforce
•	Define and manage lead lifecycle
•	Create and maintain reports and dashboards, tying marketing spend to revenue
•	Drive content marketing strategy, matching content to the sales cycle
•	Collaborate with field marketing team to create campaigns and ensure best practices

Manager, Marketing Automation Operations

GE Lighting

GE Lighting (Commercial) is now Current, powered by GE

Revenue Marketing Campaign Manager

Hyland, creator of OnBase

•	Design, execute and manage demand generation campaigns to achieve revenue goals
•	Implement teleprospecting, webinars, paid search, email, direct mail, web and print advertising, events and other integrated demand generation tactics
•	Comprehensively nurture prospects to speed the sales cycle
•	Measure, analyze and report on results of campaigns 
•	Find and implement innovative ways to improve overall industry marketing efforts

Team Lead, Demand Programs

•	Develop sales kits for respective solutions that include PowerPoint presentations, solution briefs, demos, competitive information and other tools to optimize selling efforts
•	Create repeatable discovery, gap, ROI and TCO analysis tools to assist sales and marketing efforts
•	Develop solution roadmaps for prospect and customer needs
•	Train Hyland direct and channel sales and marketing teams on these sales enablement tools
•	Assist with industry research, messaging and other relevant marketing activities as needed to support selling efforts
•	Continue Campaign Management Responsibilities

Marketing Analyst, Higher Education

Campaign Manager, Higher Education

After more than a decade in B2B marketing, CRM, and email marketing (yep, I’ve seen it all), I launched EMMIE (aka the Avengers of marketing + sales ops.) We’re a handpicked team of A-list consultants and boutique firms ready to take on your most challenging ops hurdles with a mix of top-notch skills and a solid sense of humor.

I’m a Marketo Champion, Marketo Certified Expert, and Salesforce Certified Admin, so I know my way around the tech stack maze. Whether it’s database wizardry, syncing MAP-CRM-Data Warehouse, surviving GDPR compliance, or any other sticky tech problem, EMMIE has the chops and bandwidth to handle it. 

Shoot me a DM if you’re ready to level up with a team that’s as friendly as it is fierce.

Lauren Aquilino 💕

Running 5 minutes late because 


of who I am as a person

CEO @ EMMIE | SFDC certified | 2x Marketo Champion | cohost @ Pretty Funny Business

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The Battle

Natalie Furness - Revenue Operations

Lauren Aquilino 💕

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The Battle

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Lauren Aquilino 💕

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lauren Aquilino 💕's LinkedIn Performance

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