Natalie Furness - Revenue Operations

RevOps Automated

Founder + CEO/COO

Roam

Strategist

Pavilion

Member | Salesforce + HubSpot RevOps Automation Specialist

Lantum

Revenue Operations Specialist

Don't be Shy

Marketing Automation and Sales Operations Specalist

isosconnect

Performance Marketing Strategy
Hubspot configuration
Data Analytics
Google Ads, Facebook Ads, Linkedin Ads.
Multi-channel marketing campaigns
Digital Marketing Channel Acquisition

Fractional Head Of Marketing

APTIS GmbH

Provided 4-month consultancy and training programme to educate SDRs in prospecting, nurturing and closing of high-value accounts, utilising Linkedin + HubSpot.

Account Based Marketing and Sales Consultant

Banani App

Client of Niam Marketing - MENA.
Multichannel digital marketing and sales  automation, advising sales team, managing team of developers and designers reporting to CEO. 

Implemented Hubspot marketing automation integrating paid ads, social media, emails and sales lifecycles. 

Managed technical integration projects, to pull data from a third-party application to CRM, with relevant contact segmentations.

Lead scoring strategy, and implemented to prioritise business development team calls reducing  MQL -> SQL times by 50%
- Built and launched email campaigns with an average  83% open rate and 56% engagement. 
Integrated social media and email campaigns into workflows, increasing qualified lead acquisition by 400%

Launched cross-channel ad campaign increasing app downloads by 3000% in 30 days.

Implemented app stored SEO Increasing organic app searches by 150%

Launched and optimised ads across Linkedin, Facebook, Youtube, Instagram and Twitter. Reducing CPC from $0.96

Fractional CMO : Hubspot Sales & Marketing Automation

Old Street Solutions

Unblocked Events

Website launch with cross channel marketing campaign increase website traffic by 400%
LinkedIn Event and Linkedin Organic post strategy resulted in ticket sales.

Performance Marketing Manager

I'm on a mission to eradicate friction from the B2B buying experience.

Our solutions align internal operations across marketing, sales, customer service, product and beyond - with the ideal buyer experience.

Solutions we offer:

1️⃣ Revenue Operations Consulting. Gain actionable insights on how your business can apply RevOps to build scalable revenue engines. 

2️⃣ RevOps as a Service - providing you with a fractional Revenue Operations team, to plan, build, manage and deliver data insights on marketing, sales and service operations.

3️⃣ Custom Attribution Reporting and Forecasting  - connecting all of your data sources to provide better data insights on revenue attribution. 

4️⃣ RevOps Process Automation - Cut out waste from your marketing, sales and service processes. 

5️⃣ HubSpot Optimisation - improving the ROI on HubSpot marketing, sales, service and operations Hubs. 

6️⃣ HubSpot Integrations - bringing together customer and deal data. Get your business closer to a single source of truth. 

I'm also working on some SaaS - in stealth 😉. 

About me. 

I've been lucky enough to have had the opportunity to work + learn from talented  marketing automation and data experts internationally.

My core strength are in the strategic development and implementation end to end customer experiences using CRM, Marketing, Sales and Support automation tools. in addition, I utilise nocode and lowcode tools, integrated into systems to automate operations. 

The management of customer data through systems, is some thing that I passionate about. I attribute this passion to my technical training in healthcare informatics - where I worked to improve the flow of patient health records through systems. 

I enjoy building systems for efficient and effective revenue operations, including effective reporting systems. I thank my background in science for my ability to design reporting systems which focus on statistical significance.

Typically business unit leaders reach out to me when they require;

+ Hubspot Enterprise Implementation
+ Hubspot onboarding/training
+ Salesforce Migration to Hubspot
+ Smart ChatBot Builds
+ Hubspot Workflows.
+ Data cleansing and migrations
+ Integrations between Hubspot and third-party apps like Shopify, Webflow, WordPress, Airtable, Zendesk, 9. Xero, Eventbrite, Webinar software, Salesforce, Slack, Stripe and more.
+ Smart content delivery systems, changing what the customer see depending on their demographics or previous behaviours on your website.
+ Bespoke development

Message me, if you have any questions

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Optio Incentives

Director of Revenue Operations

Wizards of Ops

Welcome to Wizards of Ops, the best Slack community for operations professionals to gather, question, and share their expertise. Join today! https://wizops.org/#form

Member

Modern Sales Pros

Modern Sales Pros is the world's largest community for leaders in sales, operations, enablement and related disciplines. Our mission is to help our community learn how to solve the biggest challenges they face (and would otherwise bang their head against the wall trying to solve). Our 13,000 members learn from each other through our online message board and through amazing in-person events.

Ardoq

Lead a team of 6 Revenue Operators to scale and drive efficiencies, achieving a 40% YoY ARR growth rate for three consecutive years. 
Successful lead the data, process and tech merger & Acquisition of ShiftX & Ardoq.
Redesigned GTM Strategy at the top of the funnel (ToF), driving a 37% increase in pipeline generation.
Led change initiatives that reduced annual operating costs by 30% without impacting revenue.
Collaborated with post-sales leadership to enhance churn prevention, leveraging usage-based signals & conversation analytics (via Clari & CoPilot) to flag early contraction risks.
Optimized the sales process and methodology, reducing time to close by 30% (200 days to 140 days) while increasing ACV to $150K.
Centralized the commercial tech stack under RevOps, streamlining the user experience, data integrity, and revenue tracking across the organization.
Designed and implemented new commission models and deployed Spiff, increasing transparency for sales reps and finance teams.
Led a company-wide transition from HubSpot to Salesforce, consolidating four disparate tools into a unified CRM, creating the first end-to-end GTM visibility for ARR tracking.
Scaled ARR from $12M to $40M in 24 months by implementing a new sales process and GTM strategy.
Audited and reconciled all historical contracts, uncovering over $2M in discrepancies between board-reported ARR and actualized revenue.
Established a forecasting framework leveraging AI-driven insights from Clari, improving revenue predictability and reducing forecast variance.
Automated lead-to-cash workflows, improving sales efficiency and reducing manual administrative tasks by 50%.
Introduced territory management optimizations, aligning sales reps with high-propensity accounts, increasing win rates by 15%.
Developed and implemented a renewals and expansion strategy, leading to a 20% increase in upsell and cross-sell revenue.

Head of Revenue Operations

Main Responsibilities
The main responsibility is to guide and coach our Ops arm to future scalability through leading and managing the design, implementation, and optimization of the company's go-to-market systems and processes.

Included Responsibilities
Maintain a full overview of the current/to-be tech stack. User access, data integrations, data catalog, reports, license cost, and own the usage and improvement areas of the tech stack while guiding the RevOps team towards op cadence by understanding upstream and downstream impacts with any improvement or change.

Adapt and change tech stack setup based on GTM needs and changes in core processes, including managing vendor relations and contracts. 

Developing and implementing processes to ensure data accuracy and consistency across all systems used for customer relationship management, sales pipeline management, and marketing automation.

Defining and tracking key performance metrics and using data-driven insights to optimize the company's go-to-market operations and improve sales, CS, and marketing effectiveness.

Collaborating with other teams, such as marketing, customer success and finance, to ensure alignment and consistency across the entire customer lifecycle.

Head of GTM Systems & Revenue Operations (Team Lead)

Global Sales Operations Manager

 Member

Remesh

Re-structured SDR Sales Comp plan to better align goals with behavior increasing morale, and pipeline.
Supported & Implemented a Project Management System (Cloud Coach), which increased internal collaboration on projects run on the Remesh platform while providing customers visibility into the progress in an easy to view format.
Improved Revenue Recognition Process which increased the time to close Month and Quarters by 10 x (2 weeks to 2 Days), new processes  influenced the highest Revenue Recognized in Q1 of 2022.
Increase Internal Efficiency across teams via Ollie (Lessonly) reducing internal Q&A by 75%
Increased efficiency within the sales cycle which resulted in more accurate forecasts, and speed to close.
Supported finance and executive leadership team through failed acquisition and ultimate 85% staff reduction

Revenue Operations Manager

Supported Teams across multiple tech stacks. Including but not limited to Salesforce, Outreach, Lessonly, Slack, Zoominfo, LinkedIn Sales Navigator, Gong, Seismic, etc.
Building & Implementing Sales Enablement programs (Content, dedicated support site for Reps, best practices, onboarding/training, etc.).
Data & Reporting Management for Senior Executives
Implemented RevOps ticketing system which saw a decrease in various Salesforce support tickets and errors month over month.
Continuously optimized Salesforce for everyday use (flows, dashboards pages, reports, processes, etc.)

Blueback Global

At Blueback Global, I led the charge for our Business Development and Marketing efforts. From creating and implementing sales strategies, acting salesforce admin, to marketing strategy and development. You can find me managing the front-line sales efforts, leading the marketing team, and building strategic partnerships worldwide. On an ongoing basis, I maintain, coordinate, and customize Salesforce and all tech deck sales tools. I work with senior-level executives around the world on international expansion strategies. Currently working on growing the business development team, developing the marketing team,  increasing revenue through global partnerships, building strategic relationships, and translating business goals into digital initiatives.

Manager, Business & Revenue Operations

County

Law Enforcement Officer

Greenvelope.com

Greenvelope is a Seattle-based company helping to save paper and preserve the beauty of the Pacific Northwest, striving to deliver the most elegant electronic invitation service by emulating the experience of opening a “traditional” printed invitation.
• Responsible for the growth and success of our sales team, revenue goals.
• Drove sales strategy, technique, messaging, and content for business partners.
• Developed, tested, and managed the launch of Event Works, Greenvelope’s business online invitation and ticket management tool.
• Collaborated with cross-functional teams on product conception through launch, and subsequent iterations.
• Implemented Agile ideation plan, collecting and implementing ideas from employees and customers to enhance the product,
marketing advertising.
• Conducted several Agile meetings across various teams to ensure efficiency and productivity.
• Managed and developed relationships with C-suite executives.
• Successfully managed and developed a marketing SEO database through Google and Bing AdWords.
• Conducted several market analysis tests and tested several marketing strategies, producing market research reports and insights to
prepare Greenvelope to go to market.
• Accomplishments include:
o Managed 200+ corporate accounts, successfully averaging $50k in sales a month (average purchase $100- $200).
o Generated positive income quarterly through successful campaigns across several different social media platforms.

Sales Manager

PrintNow Technologies, Inc.

PrintNow offers the most flexible online editing technology for customizing print products via the internet, automating orders on-demand for all types of printed products, with customizable storefront portals to allow end-users to drive business over the internet.
• Developed strategy, tactics, sales plans, and profit targets for the entire Sales and Marketing team.
• Advised on forthcoming product developments and discussing special promotions through effective marketing.
• Identified and reported on business opportunities in target markets through in-depth market research and data analysis.
• Maintained projects through the Sales and Business Development teams.
• Accomplishments include:
o Successfully met a 6-month target of $175k in sales per team member.
o Maintained large accounts exceeding $500K and doubled profit margins in 6 months.

Director of Sales

I specialize in bridging the gap between an organization’s strategic and tactical objectives and the capabilities of its infrastructure and systems. By aligning operational goals with technology and processes, I ensure that the organization’s vision is fully supported by the tools and platforms at its disposal, driving efficiency and business impact. I am skilled in being responsible for aligning and optimizing the sales, marketing, and customer success functions across global organizations to scale and grow.

From SJ→Ireland→Massachusetts→UK→Washington → CT→NC
Avid outdoor adventurer. Coffee enthusiast. Part-Time Rancher

Certifications:
- Advanced Salesforce Admin, Salesforce Admin, Revenue Architect (Winning by Design), Outreach, Gong, Hubspot, Advanced RevOps, scrum fundamentals, Hubspot Admin

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The Battle

Natalie Furness - Revenue Operations

Benjamin R.

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