Natalie Furness - Revenue Operations

Hi, I’m Natalie — Founder & CEO of RevOps Automated

RevOps Automated is your go-to-market partner — helping growth-stage and enterprise businesses drive sustainable revenue and maximize EBITDA by aligning people, process, and platforms.

We take a holistic, interconnected approach to commercial growth — combining smart GTM systems, business development, and inbound content marketing to drive value from every angle.

We help businesses: 
▪️ Build lean, intelligent go-to-market engines
▪️ Increase top-line revenue and improve margin
▪️ Reduce operational drag through automation & innovation
▪️ Enable teams to do more — without increasing headcount
▪️ Generate pipeline and hit revenue targets, faster.


Our services span: 

✅ Go-to-Market Operations Strategy - Marketing, Sales, Partnerships, PLG, ABM, All-bound. 
✅ CRM & GTM architecture (Salesforce, HubSpot, CPQ)
✅ Technical Integration and Migration of CRM and Data systems
✅ Commercial process optimisation
✅ Revenue operations managed services
✅ Business development execution (BDR teams, campaign systems)
✅ Inbound content marketing strategy & services
✅ Analytics, attribution & forecasting infrastructure
✅ Staff augmentation & global RevOps delivery

Who we work with: 

C-suite & transformation leaders in financial services, SaaS, technology, insurance, education, healthtech, high ticket consumer and other complex industries seeking efficient scale and enterprise value creation.

Follow me if you're: 
→ Rethinking your go-to-market strategy
→ Tired of tools without impact
→ Preparing for scale, exit, or investment
→ Ready to operationalize smarter, more connected growth

Let’s design a go-to-market system that drives results you can measure in margin, pipeline, and productivity.

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

taplio

The Battle

Natalie Furness - Revenue Operations

Rutger Katz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?