ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Point of Reference

Vice President Customer Experience

PeerSpot

•	Drove over $3M in marketing-influenced revenue, showcasing marketing’s involvement in deal acceleration with a 27% higher close rate
•	Partnered with Customer Success to achieve an average 9.6 promoter rating on annual NPS survey for customer advocate accounts
•	Prioritized customer events as a primary lead generation and upsell mechanism, delivering a 700% ROI
•	Drove content creation - over an 800% increase YOY in customer stories, blogs, and videos
•	Connected disparate areas of the business and improved operational efficiency by aligning marketing, sales, and customer success within the revenue organization
•	Oversaw all customer engagement and communications programs (campaigns, events, award programs, etc.) to ensure customer-led adherence and strategic alignment with business goals

Vice President Marketing

•	Delivered immediate value (within 90 days) by building a customer marketing strategy, executing a customer advocacy program identifying opportunities to leverage marketing campaigns to reduce churn and engage new logos 
•	Drove over $250,000 of net new revenue in six months via targeted campaigns with strategic accounts
•	Delivered multiple new pieces of thought leadership content, including the launch of a podcast and blog, driving a 200% increase in social media viewership

Senior Director, Customer & Product Marketing

Menlo Security Inc.

•	Created, launched, and maintained client advocacy program to ensure continuous growth, build positive brand perception and showcase the customer voice
•	Within six months of program launch, activated over 65 customer advocates, created more than 10 case studies, secured three customer speakerships, and hosted 10 customer-focused events
•	Educated and facilitated change management with internal/external customers, including c-suite and senior leadership
•	Connected with customers to ensure engagement throughout relationship lifecycle; collaborate with customer success to achieve key renewal/retention metrics
•	Cultivate relationships across the organization; help other teams achieve success and meet business objectives through advocacy and engagement activities (e.g., deliver customer references to accelerate the sales cycle, secure customers for participation in marketing activities, execute focus groups to provide product feedback)

Director of Customer Advocacy & Engagement

Optum

The SHARE (strategic healthcare advocacy reference exchange) program showcases how Optum clients use and benefit from Optum solutions, highlighting their achievements and giving their accomplishments greater visibility among industry leaders and their peers. 

•	Build, launch and maintain client advocacy program to ensure continuous growth—supported over $3 billion in annual 2020 revenue
•	Cultivate relationships with sales, client management and marketing to achieve business goals—completed over 1,000 sales references in 2020
•	Foster, enrich and improve client relationships—identify and create key moments that deepen client relationships and cement the organization’s role of partner versus vendor
•	Collaborate and coordinate with over 150 internal stakeholders across the business 
•	Gain in-depth knowledge of key external clients to effectively promote each client’s use of products/solutions to enrich marketing deliverables—drove a 162% increase in marketing deliverables YOY
•	Improve NPS results across Optum businesses—advocacy program clients report an NPS 12% higher than non-program participants
•	Contribute to senior leadership strategic planning sessions; identify where client advocacy has the greatest impact to help drive organizational excellence
•	Facilitate and lead discussions with clients that result in cross-sell and upsell opportunities

Director of Client Advocacy & Engagement

•	Managed team responsible for overall proposal quality (writing, editing, technology tools, training and development)
•	Developed and facilitated all aspects of training and development projects
•	Determined the role of training programs/initiatives in closing organizational gaps/needs
•	Identified and enhanced partnerships; gained support from key business partners
•	Wrote, edited and managed content for use within sales proposals
•	Built strong subject matter expert relationships to meet content management goals

Senior Manager of Quality, Training & Development

Wrote, edited and maintained content pertaining to multiple care management products and strategic objectives of the organization for use within sales proposals

Managed projects, personnel and strategic writing initiatives related to new products, organization direction and desired image, and tools and resources used to emphasize proposal development

Researched, developed and honed advanced knowledge of suite of care management products within the organization

Built and maintained highly effective relationships with subject matter experts, product owners, consumer experience and marketing personnel

Owned operation of content management systems including front-end editor for entering content, back-end system for storing content and mechanisms to review and publish content

Senior Manager, Reference Management & Content Development

PKWARE

Oversee development and implementation of organization’s marketing strategies, marketing communications and public relations activities, both internal and external

Direct efforts of marketing department and coordinate at the strategic and tactical levels with other areas within the organization

Re-brand and position organization to better align with niche markets and channel partners; ensure articulation of organizations’ desired image and position

Lead and oversee editorial direction, design, production and distribution of all marketing materials

Develop, recommend and help implement short- and long-term organization goals, as well as budgets for activities related to organization goals

Write, edit, and collaborate on company marketing collateral (e.g., product data sheets, brochures, company overviews, newsletters, white papers, email marketing campaigns) and sales proposals prepared for prospective clients 

Write website content to reflect corporate and product messaging; enhance branding and awareness, and maximize Search Engine Optimization (SEO) efforts

Oversee development, implementation, and maintenance of new corporate website initiative; monitor site after launch to develop comprehensive metrics that outline site traffic, visitor actions, and online sales results

Customer-led Marketing Leader | Award-winning Marketer & Speaker | Collaborator & Connector

Alison leads empathetically and puts customers first to create engaging, multi-dimensional experiences that drive strong business value and results. She took 20+ years in marketing, customer success, and sales operations to pursue a new passion: an exclusive focus on the overall customer experience and how each component of the customer journey needs to be represented and reflected in business operations, decisions, and strategy. 

Alison drives results via customer-led growth  (e.g., increased marketing-influenced revenue by 500% YOY, delivered 373% ROI from customer events, launched a customer advocacy program that generated over $250,000 of net new revenue in six months). 

Alison is also an award-winning marketer, thought leader, and speaker.

Alison is a mother of two teenage daughters, two dogs and two cats. Despite living in Minnesota, she dislikes hockey and ice fishing, so winter months are spent baking, cooking, playing card/board games. For the other three months of the year, she loves hiking, exploring, and road trips without planned destinations.

Alison values empathy, curiosity, and integrity more than anything; as her favorite musical artist Tom Petty said, "Think of me what you will, I've got a little space to fill."

taplio

The Battle

Natasha Dolginsky

Alison Bukowski, CCAP I

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