ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Brand, Content and Product Marketing at Clari. Ex Salesforce, Gong, Talend

I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?”

Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight.

Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs.

I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick.

If you’re a fellow marketer, builder, or founder — let’s connect.

Julien Sauvage

I’ve tried to measure brand in every possible way.
Only to get raised eyebrows when explaining  it to non-marketers.

- Social followers❓
- Branded Google search volume❓
- AI search rank❓
- Mentions from buyers on Gong calls❓

Each one sounds reasonable.

Buuuut:

- Social followers can be a vanity metrics, unless your ICP overlaps with your audience.
- Branded search is great, but it lags and tells only a fraction of the story.
- AI search is still limited in volumes.
- Gong mentions... well, they only show up once you’re already in a deal.

- - -

So, recently, I went back to something very simple. Borrowed straight from B2C.

➔ Aided and unaided brand awareness.

Ask 100 people in your ICP.

First:
“When you think about [your category], which companies come to mind?”
That’s unaided.

Then:
“Have you heard of X, Y, Z?”
That’s aided.

We used Wynter for it (big fan).

Define your ICP clearly. Title, segment, industry, region. Be disciplined. Don’t ask your friends. Don’t ask your customers only. Don’t ask people who already follow you.


We used this at our kickoff last week. Everyone got it in 30 seconds.

It gives you a north star.

- - -

*From there*, you layer in the channel diagnostics:

- Social engagement within ICP
- Branded and non-branded search trends
- AI search visibility
- Direct and organic web traffic
- Gong mentions (early-stage, not just late-stage)
- Share of voice in media and analyst coverage
- Etc.

Is a brand awareness survey perfect? No.

Sample size can be small. It’s not always statistically bulletproof. And it won’t satisfy every spreadsheet purist.

But it forces the right question:

When your buyer thinks about the problem you solve, do you exist in their head?

Everything else is optimization.

That part is brand.

Julien Sauvage 🥖

CMO @ Cordial | Ex-Gong, Clari, Salesforce, Talend | Investor | Advisor | Positioning Nerd

Me and my two kids yesterday:

Me, feeling a bit emotional:
What’s beautiful in all this… is that the two of you will always have each other.
You’re brothers.
You’ll forever remain brothers.

My youngest (7):
Dad, I’m not your son.

Me:
🤔 / 😂

More pipeline won’t fix fuzzy positioning.

It just makes it more expensive.

Talking about this in an hour on:
“Don’t Put All Your Marketing Eggs in the Pipeline Bucket.”

Clarity. Win rates. AI hype. Punk rock.

Join if you’ve ever tried to solve strategy with volume.

Link 👇

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The Battle

Natasha Dolginsky

Julien Sauvage

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taplio

The Battle

Natasha Dolginsky

Julien Sauvage

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Julien Sauvage's LinkedIn Performance

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