ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Webstacks

We partner with large growth-driven organizations to launch, optimize, and scale their digital strategy. We empower our clients, such as ServiceTitan, Circle, Resy, Roofstock, and Deputy to drive continuous growth and gain insights that empower them to make confident, data-driven business decisions that generate revenue.

Partners
HubSpot Elite Solutions Partner
Contentful Silver Solutions Partner
Segment Solutions Partner
FullStory Solutions Partner

Founder, Chief Executive Officer

HubSpot

North America HubSpot Partner Advisory Council (PAC)

Campaign Creators

Web Development Direction, User Experience (UX) Strategy, and User Interface (UI) design for websites, apps, products and digital marketing campaigns. My strategic approach is identifying and aligning content such that both the user's needs and business goals are met. Used user behavioral data from analytics tools like Google Analytics, Hotjar and Hubspot to make design decision to increase conversions and make user's happy.

Scoped websites, apps and/or user experiences for clients and identified the best technological stack to accommodate the client's needs.

My deliverables  include: development direction of diverse teams, UX strategy, website architecture strategy, responsive website design, low and high fidelity prototypes, Informational Architecture (IA), user journey mapping, sitemaps, research, growth-driven design, landing page development, and team presentations.

• Producing user centered digital products for mobile and desktop platforms, from concept to completion, that is on target and produces measurable results.
• Conducting research, competitive analysis, and user testing to create functional and conversion focused products
• Creating, Developing and maintaining websites and email templates that align with client goals

Creative Technologist

BLVR

• Coded custom Wordpress theme and template files using HTML, CSS, PHP and Bootstrap 3 framework
• Deployment from local environment to staging then to production using Git and a private repo on BitBucket
• Use of custom post type and custom fields to create customizable solutions for clients
• Developed front-end solutions using SASS as a preprocessor with Gulp

taplio

The Battle

Natasha Dolginsky

Nikan Shahidi

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