ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

Natasha Dolginsky

Jordan Digital Marketing

A remote digital agency offering customized paid acquisition and organic marketing for high-growth companies. We combine in-house partnership standards with agency expertise and pride ourselves on methodical planning and execution while remaining radically transparent. Our clients typically spend at least $50,000/month on digital advertising, and our focus on advanced analysis and offline conversion integration gets more from every single dollar of budget. 

Since our founding in 2017, we have helped clients:
  -  Achieve 6 successful exits
  -  Reach unicorn valuations of over $1B 3 times
  -  Raise nearly $2B of funding
  -  Grow organic traffic by an average >100%

Founder & CEO

MKT1

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed through Series A B2B startups across industries and helps startups build marketing.

Limited Partner

Pavilion

Pavilion is a private, invite-only, membership organization for the world's top commercial growth operators.

Executive Member

Hired, Inc.

At Hired I managed SEM, Retargeting, Display advertising and Linkedin advertising for candidate acquisition.  I took over a Google account that had been left on autopilot and turned it into the most efficient paid marketing programs we had, then I worked to mentor and train other team members to manage it for me so that I could take on the much bigger challenge of managing our Linkedin account.

 - Managed the 3rd largest LinkedIn account in the world
 - Decreased cost per conversion 20% in LinkedIn over the course of 6 months
 - Cut SEM cost per acquisition in half during the course of 2017
 - Increased weekly candidate acquisition by 140% in my first 4 months of running SEM

Head of Search & Display

Weebly

As the 2nd marketing hire at Weebly (Acquired by Square) I profitably grew the annual paid media budget from $0-$7M+

- Actively managed SEM, GDN, Youtube, and affiliate marketing efforts
 - Managed SEM in 8 unique geographies and 4 different languages
 - Expanded campaigns, ad groups and keywords on a regular basis
 - Responsible for ad and landing page testing initiatives
 - Tested new targeting options for GDN and Youtube to improve efficiency and grow volume
 - Managed affiliate marketing relationships and channel growth

Senior Online Marketing Manager

- Launched SEM, GDN, Youtube, Pandora, Facebook, and in house affiliate marketing efforts
 - Managed remarketing efforts across multiple display networks
 - Facilitated launch of our attribution platform and paid search management software

Online Marketing Manager

PPC Associates (now 3Q Digital)

·   Managed accounts such as Warby Parker, Minted, WePay, Fitbit, Light In The Box, Tophatter, LiveOps, and Bussinessuites.
·   Worked on a wide range of accounts, with different goals, and developed different tactics to achieve those goals
·   Developed strategies to drive revenue for clients focused on multi step conversions, lead generation, and pure e-commerce
·   Aggressive in testing new betas, and developing new best practices to constantly drive accounts forward
·   Managed feeds for PLA ads in addition to running very well segmented PLA campaign break outs
·   Managed accounts that were primarily traffic source was GDN in addition to search driven accounts

Account Manager

Build.com

Managed a team that oversaw SEM and PLAs (now Google Shopping) for all HVAC categories on the Build.com network of stores.  Sites include Handlesets.com, Ventingdirect.com, Pullsdirect.com, Ventingpipe.com, and HVAC categories on Build.com.

SEM Category Manager

Develop and manage PPC marketing campaigns for Handlesets.com, Ventingdirect.com, Ventingpipe.com, Pulldirect.com, and HVAC categories on Build.com

PPC Marketing Clerk

Impact Media Group

·   Worked to develop an sms marketing campaign
               ·   Developed sales materials, and presentations
               ·   Assisted in the launch of chicoprofessionals.com
               ·   Produced an animated commercial
               ·   Co-directed multiple commercials

Intern

Graduate Marketing Inc

· Coordinated wipe away board campaigns for CSU, Chico, UC Davis,
                 and UN Reno campuses
               · Sold $21,080 for campus wipe away board campaign
               Campus Advertising Coordinator                                 August 2007
               · Coordinated wipe away board campaigns for CSU, Chico, and UC Davis
                 campuses
               · Sold $13,985 for campus wipe away board campaign

Senior Advertising Coordinator

NCN Action News

· Assisted in filming and editing of sports highlight segments for local sports
               · Assisted in producing local sport stories, and interview packages
               · Adhered to rigid deadlines

Sports Intern

Digital marketing agency of record for high-growth SaaS, FinTech, and eCommerce brands | Customer-first marketing that drives real business impact | Marketing ops for smarter measurement

In 2017, I was laid off from a great job at a struggling startup.

…so I decided to bet on myself.

I had 10 weeks’ worth of severance, and I told my wife that I would be able to pay rent at the end of the second month, or I would go get a job.

That was 7+ years ago

I’m now the CEO & Founder of an amazing digital marketing agency driving growth for SaaS, FinTech, and eCommerce brands. Since 2017, we’ve helped some of the most disruptive brands around exceed their ambitious growth goals.

Some team stats:
❤️ We’ve grown the team to over 27 people
❤️ We have employees in 14 different states
❤️ 100% of our senior promotions have been from within

Since working with us, 3 clients have gone public:
📈 Upstart - NASDAQ: UPST
📈 Loop.tv - NYSE: LPTV
📈 Markforged - NYSE: MKFG

Since working with us, 3 clients have achieved unicorn status, 2 of which went from Series B to Unicorn while working with us:
🚀 Sentry - JDM client since 2019, raised $190M+ since then, & are now valued at more than $3B
🚀 Pilot - JDM client since 2019, raised $100M since then, & are now valued at $1.2B
🚀 Glean - As of September 10, 2024, Glean Technologies Inc. is valued at $4.6 billion 

Since working with us, 6 companies have been successfully acquired
🤝🏼Azlo
🤝🏼Tulip
🤝🏼Ned Stevens
🤝🏼ICC
🤝🏼Hopscotch
🤝🏼Mobydish

We've also worked rockstar clients like:
⭐ Truecar
⭐ Lending Club
⭐ Foursquare
⭐ PandaDoc
⭐ Secureframe
⭐ Floatme
⭐ Nimble
⭐ Nintex
⭐ Sprig (formerly Userleap)

Just to name a few...

Our clients have had countless new fundraising rounds totaling more than $3.5 billion dollars.

Let me know if you want to talk about how we can help your brand grow

If you want to get started working with us:
👉GO HERE: jordandigitalmarketing.com/contact
👉Email: tyler@jordandigitalmarketing.com


Always happy to help others!

Tyler Jordan

Google's been busy - along with the bells and whistles of new AI (we'll let that dust settle before commenting), they've delivered some demand gen goodies and one update that should give everyone pause. That, plus nice new insights from Instagram in this month's CTR highlights.

Digital marketing agency of record for high-growth B2B, SaaS, and FinTech brands | Customer-first marketing that drives real business impact

Knowledge-sharing is a big part of account management at my agency. Our SMEs keep their teammates regularly updated on new feature releases from major

Open article: CTR Insights, November 2025: Good Google, Bad Google by Tyler Jordan • 4 min read

CTR Insights, November 2025: Good Google, Bad Google

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The Battle

Natasha Dolginsky

Tyler Jordan

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taplio

The Battle

Natasha Dolginsky

Tyler Jordan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Jordan's LinkedIn Performance

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