Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Normet Group

Head of Business Development & Engineering at Aliva Equipment

Head of Business Development & Engineering

Head of Engineering at Aliva Equipment

Aliva equipment meets all your sprayed concrete needs in mining, tunneling, or construction. Durable and high-quality rotor machines, manipulators and dosing units maximise productivity in any shotcrete / sprayed concrete application.

Head of Engineering

Multiple Start-up companies

Energy, healthcare, IT, pharma, sporting goods, textile, automotive, transportation industries, tourism. Business innovation, interim

Advisor

Loval Oy

Loval Oy is an expert in heating elements, brazed plate heat exchangers and vacuum brazing solutions. Loval is part of NIBE Group
https://www.nibe.eu/en-eu/about-nibe/nibe-group

Founded in 1960, Loval Oy is an expert in heating and vacuum brazing solutions. We currently employ some 400 people. During our journey, we have grown into an  international operation, with up to 95 per cent of our production being exported. We have successfully expanded our expertise and operations into many new product branches, including bioscience, medical, and laboratory equipment.

https://www.loval.fi/en/about-loval

Head of Sales and Marketing

FORCIOT

The FORCIOT® system can be integrated, e.g. into car interiors to seats or steering wheel for HOD-functionality or to other parts of car interiors to replace buttons with HMI touch controller functionality also in elastic environments. Force plates also in the product portfolio.

https://www.forciot.com/news/

ISO 45001, IATF 16949, ISO 26262

Bucher Hydraulics

Global sales responsibility, management, strategic planning and execution, elevator components. Process design, improvements and sustainable growth. Marketing campaigns, sales training & new business development. Electrohydraulic systems.

Head of Sales, Elevator

Bucher Hydraulics is part of Bucher Industries AG.
Elevators, sales strategy, new business opportunities. Part of in-house development project, resulting in reorganization and nomination to new tasks. 

Bucher Industries manufactures machinery and vehicles on five continents. With 13’000 employees, the Group generated sales over CHF 3 billion in 2018.

Area Sales Manager Europe

Polar Electro Oy

Responsible for the distributor network, growth strategy and business development of Polar's sports watch and training computer business in 20 markets, in Central Eastern Europe (e.g. six-folded sales to PL in 4 years) & in Asia-Pacific + evaluation of all new distributors. Reached +40% growth in 2015 YoY.

Responsibilities consist of:
- actionplans for each area, in charge of 13 country managers
- reaching yearly sales targets, performance measurements and definition of KPI's
- business planning, market analysis, corrective actions and change management
- implementing global brand strategy, harmonization actions and online marketing
- overseeing local launch activities, Sales-, Marketing- and After Sales events
- coordination of Marketing- and Sales activities, countries team performance, team motivation and consumer insight.

Consumer Electronics distribution and retail, sales & marketing, PR & social media, SEO, consultative sales, stakeholder engagement, channel sales. Decathlon, Intersport, Sport 2000

Area Sales Manager, Distributors

Consumer electronics / sporting goods industry. Industry alliances, growth for the future. Full P&L responsibility. New products and services, incl. co-operations with fitness equipment-, textile- and mobile phone manufacturer. Global team of 5 persons. Directly in charge of EMEA, India, Japan, Pacific & Australia.

Integration of Polar technologies into applications of clients, ecosystem, co-op's and prospects. Sales and deliveries of several 100k pcs. of components per year to OEM accounts and greenfield environments.

Automotive: Drivers performance improved in F1 together with Dr. Hintsa/ started with McLaren in 2006. Drivers behavior and safety feature testing for motorcycles. Functionality also tested with Dorna / motoGP.

Between 2009 - 2014 also Global Sales Manager, Bluetooth®; responsible of co-op with smart phone fitness app producer, phone brands, cloud, IoT, wearables (Apple, Endomondo, Nokia, Runkeeper, Runtastic, SonyMobile, SportsTracker, etc.). Life cycle management, digital strategy, communication.

Expertise in : Sales, CRM, budgeting, digital, ecosystems, BtoB, BtoC, CE channel, contracts, co-operations, distribution, marketing, brand building, key accounts, new business development, retail, legal, new technologies, mobile apps, Bluetooth smart/LE, low-magnetic fields (5 kHz).

Senior Sales Manager, Technologies & OEM

Konecranes

Production, purchasing and management in  machinery & mechanical engineering.

In charge of production, personnel, planning, purchasing & costs at standard hoist factory.

New factory layout change & ensuring smooth ramp-up for the revolutionary CXT Wire Rope Hoists, 1st commercial deliveries in 06/2000 within schedule (public launch in March 2000).
Production output increased by 20% with new production line.

In charge of 80 persons in production, purchasing and mechanical engineering department.

Factory manager

Project business, transports and logistics, management of people, stakeholder engagement.

At Konecranes (Very Large Cranes, current name Harbour cranes) :
Shipping manager 1997 to 1999 (in charge of 13 persons). Air, rail, road and ocean transports.
Responsible of global shipments & logistics-projects in Europe, Americas & Asia.

In charge of 1st of a kind, fully-erected Rubber-Tyre Gantry cranes (6 units x 125 ton) shipment as deck-cargo, from Hanko/FIN to Colon/Panama (Heavycon-contract, loading & unloading etc.).
Supervised 1'200 ton fully erected continuous unloader shipment from Hanko/FIN to Bristol/UK.

Shipping manager

Project business, transports and logistics, process development.

Project management in bulk handling cranes department.
Organizing shipments from several OECD / European countries to global assembly sites. 
Various improvement tasks & special tasks supporting senior project managers.
Assistant project manager for internal development project (Vuo - project, process improvement, Quality, Lean).

Assistant project manager

Ciba-Geigy

Masters thesis at Maintenance department of Ciba-Geigy additive production unit / Werksingenieursdienste Werke Kaisten, 'Optimierung der Instandhaltung und der Anlagenteile einer Produktionsstrasse'.

Implementing improvements and performance analysis during summer months 1996. Specialty chemicals industry. Manufacturing operations management.

Diplomarbeiter

RTV Basel (NL A) and TV Möhlin (NL B)

Back in 1994 - 1996 each team could only have two foreign players in their squad.

http://www.tv-moehlin.ch

Team Handball player

Technical department at Werke Shoren.
CAD drawings, planning of new inner ceiling fixtures for a biotech facility in France.

CAD operator

Senior manager with international experience from various industries.

Currently working at Aliva Equipment, part of Normet group, expert in mining, tunnelling, and civil engineering projects. Founded in 1946 and acquired by normet in 2022 Aliva Equipment is one of the world's leading manufacturers of equipment and accessories for the application of sprayed concrete. In addition to traditional underground construction, Aliva's machines are also used for specialised civil engineering projects, tunnel boring machines and refractory material spreading in the steel industry. Aliva Equipment's main operations are located in Widen, AG, Switzerland.

www.normet.com/en

Interested in general management, business development, design, consulting, projects, sales & marketing, engineering, logistics.

At Loval Oy management team member. The company is an expert in vacuum brazing technologies for various heating elements and offering solutions to several industries.

Previously I worked within elevator industry, to help companies and people to choose the most ecological solutions for their vertical flow of goods or people. Customer satisfaction, long-lasting and superb solutions keeps me going, along with sales strategy development.

Beginning of this century, 15 years working experience in consumer goods / medical electronics  (sales, marketing, retail, brand, wearables, sporting goods, med-tech, product management, technical support, customer requirements). 

Also 4 years of experience from operations, production, purchasing, project management & cost control, warehousing, transport and logistics (cranes, manufacturing, heavy lifting and cargo, logistics).

Interim shortly active with stretchable electronics products and services to the automotive market. Redirecting business, key account execution and global plans.

Experienced in facilitating disruptive technologies (heart rate related, Personal Area Network, textile base layer1, sensors, smartphone fitness apps, ecosystems, IoT). Several innovations in wearables & digital development together with clients.

Studied (M.Sc.) Mechanical engineering & Industrial economics at Helsinki University of Technology (now Aalto University)

Finnish Swiss dual-citizenship. Part of Finnish 'LinkedIn early adopter tribe' since February 2004.

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