Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Vice President of Customer Success EAME

Director, Customer Success EMEA

Head of Success Services in Nordics, leading a team of 20 professionals focused on delivering Meaningful results to our customers by driving customers' product adoption, accelerating business outcomes, and building a positive customer experience and great relationships. Enables growth and develops ways of working to achieve optimized processes. Member of Country Management team in Finland and Nordic Leader team.

Senior Manager of Professional Services, Head of Success Services at Basware Nordic

Manager of the Success Services team and member of the Basware Finland Country Management group.

Senior Manager, Customer Services - Success Services

Manager, Customer Services - Success Services

Team Leader of the Success Services team and member of the Basware Finland Country Management group.

Team Leader, Customer Services - Success Services

Customer Service Manager for Basware's Key customers.

Work in partnership with customers to develop a long-term relationship that will benefit both Basware and the customer. Build understanding of the customer's business in order to guide and advise them on how best to gain further benefit from their use of Basware products and services.

- Single Point of Contact for a named list of Basware key customers
- Driving for customer success and satisfaction and enabling continuous improvement of the services while advising customers on latest best practices
- Proactively driving for transactional and business growth
- Leading role in driving improvements and managing change requests 
- Managing of Service Level Agreements
- Identifying up & cross selling opportunities

Customer Service Manager

Trusted advisor and customers advocate within the company. Deep product, tech environment and sector knowledge. Worked with SaaS, PaaS and license products and with all layers in between. Focus to drive customer success by communicating multiple company divisions with holistic view of the customers. Goal to maximize business value for my customers. Team leader in a customer success manager team.

Customer Success Manager, Nordic Region

MICROS-Fidelio 

•	Designed and discussed customer enhancements to meet customer requirements 
•	Tested released versions within Nordic region 
•	Worked at the same time as product manager as well as Service delivery manager.

Product Manager

Micros-Fidelio Finland

•	Single point of contact for my customers, which are the largest Nordic hotel chains
•	Manage a variety of projects in the demanding international hotel and IT environment
•	Ensure that agreed service levels are achieved, handle customer enhancement requests, run incident calls, understand customer technical platforms when instructing different departments internally, organize system upgrades and maintain and develop the overall relationship with the customer

Service Delivery Manager - Nordic

•	Installed Opera application in hotel sites, ran upgrades to on-premise installation environments and trained hotel personnel 
•	Worked as a part of the Nordic support team

Application Specialist

Sodexo

Facility Management, real estate business

Customer Relation Manager

With over 15 years of experience in the IT industry, I am passionate about delivering meaningful results to customers by driving product adoption, accelerating business outcomes, and building positive customer experiences and relationships. As the Director of Customer Success EMEA at Basware, a global leader in networked source-to-pay solutions, I lead a diverse and talented team of professionals across Europe and collaborate with internal and external stakeholders to ensure customer satisfaction and retention.

In my previous roles at Basware, I was the Head of Success Services in Nordics, managing a team of 20 experts who supported customers in achieving their goals and optimizing their processes. I was also a member of the Country Management team in Finland and the Nordic Leader team, contributing to the strategic direction and growth of the region. I leveraged my SaaS, customer service, project management, and team leadership skills to enable customer success and foster a culture of excellence and innovation.

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Anna-Lisa Natchev

Hanna Ikonen

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