Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Unit4

Overseeing global marketing for procurement and legal go-to-market motions including Scanmarket and Symfact.
PE backed by: TA Associates and Partners Group
Unit4 acquired Scanmarket in June of 2022.

Vice President, Global Marketing, Procurement Software / CMO Scanmarket

Danelec

Member Board of Directors

WoRKERBEES ApS

Owner and founder

Scanmarket

Heading up global marketing for enterprise procurement and legal SaaS software platforms and applications.
PE backed by: Verdane

Chief Marketing Officer (CMO)

MakeApp Consulting AB

Serving as board member and assisting the company's CEO.

Board member

Auditdata

Overseeing the company's full offer portfolio of audiology applications for hearing diagnostic/ hearing aid adaptation/OMS software and equipment.
PE backed by: GRO Capital

Chief Product Officer (CPO)

Schneider Electric

Responsible for the digital transformation efforts and digital customer experience throughout the entire life-cycle within the Prefabricated Data Centers (Modular) business in a global context.

Director, Digital Transformation, Prefabricated Data Centers(Digitalization/IoT/XaaS/Analytics)

Working with digital transformation in a global context as well as managing our digital services for the IT industry. Software and cloud based products and services within the digitalization/IoT/SaaS/Big data domains. Global responsibility for products and services like EcoStruxure IT, StruxureWare for Data Centers, Data Center Operation and Expert, StruxureOn etc.

Global Director, Software & Digital Services (Digitalization/IoT/SaaS/Analytics/cloud)

Overseeing the marketing and strategy functions for global managed services and software offers. This included world-wide business development and strategic alliances as well as industry analyst relations.

Global Director of Marketing and Strategy, Managed Services and Software

Bringing to market a complete new and innovative software platform for Data Center Infrastructure Management (DCIM) which today is the market leading product, known as StruxureWare for Data Centers

Global Director, Product Management (Enterprise Software)

Techinside AB

Leading a Swedish software consulting company from start-up and through its first year. Building new- and maintaining existing international business relationships including securing new contracts for new projects with primarily global chip manufacturers.

Co-founder & CEO (Verkställande direktør)

IAR Systems A/S

CEO for a software development and sales organization developing tools and methodologies for customers building equipment with embedded micro controllers. The job covered the full value chain from inception to delivery in a global market.

President & CEO (Administrerende direktør)

Stationed in Silicon Valley to introduce a new software concept to the US market and to build a new market for embedded software tools for end-user as well as chip manufacturers. This was a time-limited business development role.

Business Development Executive (assignment)

Focus on leading the technical organization of software developers, consultants and customers services including new technologies and roadmaps.

Executive Vice President (Teknisk direktør)

SaaS Scale-up growth | CGO | CMO | CPO | Advisor | GTM | B2B | IoT | Digital transformation | Global Leadership | Strategist | Executer | Trust

With over 18 years of experience in marketing, product, and technology, I am a passionate leader and entrepreneur who works globally with B2B SaaS software and IoT growth. I have a proven track record of scaling and transforming SaaS products, launching and growing digital ventures, and leading and developing award-winning and Gartner Magic Quadrant (MQ) leading software products for the enterprise space.

As the VP Global Marketing at Unit4, I oversee the global marketing for procurement and legal target markets, after Unit4 acquired Scanmarket, a leading strategic sourcing platform, in June 2022. I am also a member of the board of directors at Danelec, a Danish company that provides marine electronics solutions. My mission is to create a compelling value proposition for a growing business, bridging the gap between business and technology, and aligning strategy, products, and marketing. I am a certified growth hacker, a marketing technologist, and a technology marketer, with expertise in new business development, strategy creation, and digital transformation.

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The Battle

Anna-Lisa Natchev

Henrik Leerberg

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