Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Slack

At Slack I am exploring with customers their challenges and provide them with solutions on how to solve them with the help of Slack.

Principal Solution Engineer

Lead Solutions Engineer

Hyper-focus on the customer is key to develop a relatable, high-impact value proposition. This consists of analysing the customers industry, external as well as internal impacting factors and trends and mapping those against our product portfolio. From there I work in designing a variety of assets that help transmit this message to the customer, aiding in winning the business but also helping the customer advertising the project internally as well.

Field Experience Director

As part of the Solution Engineering team in DECH my role is to grow our Cloud HCM business in Germany and Switzerland massively. To do so, I am actively positioning the transformational possibilities our cloud-based HR solution can bring to customers. Mainly focussing on full-suite transformations I am also engaged in more specific initiatives like modern talent management or best-in-class recruitment solutions. If you want to know more please feel free to reach out directly to get a feeling what benefits our solution can bring to your business. You won't regret it.

Principal Solution Engineer Cloud HCM

As a Sales Consultant for HCM I am addressing challenges of customers and prospects throughout Western Europe with the most comprehensive set of solutions in the Human Capital Management space. Especially focusing on SaaS solutions I demonstrate on a daily basis the value of Fusion HCM and Taleo applications. These products are highly configurable and therefore require discovery sessions with our clients to ensure that their specific and often unique set of requirements can be addressed with Oracle solutions. 
Working with products in trending and highly growing markets, HCM and Cloud solutions, makes it challenging but highly interesting to also generate new business and act as an Ambassador for HCM SaaS offerings.

Sales Consultant Human Capital Management Cloud | PreSales HCM Cloud for Western Europe

Collating, creating and publishing of content related to our GTM (Go-to-market) in regards of our Public Cloud offerings (PaaS - DBaaS, JaaS etc and SaaS - HCM, CX, ERP, EPM).
Working closely with Product Strategy and Technical Consultants to streamline the creation of use-cases for multi-sevice-cloud-projects.

Member of the Virtual Team for Public Cloud (PaaS and SaaS)

-Nurtering of Sales Prospects
-Finding Solutions in the HCM field for both Enterprise and Small and Medium Businesses
-Campaign planning and executing in collaboration with Field and Inside Sales Reps
-Developing Best Practices
-Exceeding quarterly targets
-Business Development through various channels, like Outbound Calling, Social Media...

Business Development Consultant, Human Capital Management, Germany & Switzerland

-Sandler Sales certified, special sales techniques 
-Generating demand and detect IT projects within international and mid-size companies through outbound calling
-Creating and qualifying opportunities, pipeline and revenue across the Oracle Core Technology Products
-Knowledge of Oracle Products as Oracle Database, WebLogic, WebCenter, Virtualization Solutions, Fusion Middleware... 
-Developed close relationships with Inside Sales and Sales Reps in the field
-Analysed the requirements and suitability of companies for these solutions and assessed benefits of these criteria and potential impact on the business processes
-Followed up on Marketing Events based on the presentation of Oracle Solutions to new and current companies
-Customer care

Business Development Consultant, Core Tech Germany & Switzerland

ERGO Lebensversicherung AG

- Customer Service in the field for private and business Customers
- Developing Pension Schemes for both, private Customers and Companies up to 3k+ employees
- Cold Calling
- Trainer for Sales Techniques and Products for new Sales Partners and Colleagues
- Sales Presentations in the field for private and business Customers regarding every kind of Insurance
- Stack Selling and Deal Closing

Sales Partner

- Customer Service in the field for private Customers
- Basic Selling Trainings including rhetorical and negotiating skills
- Cold Calling
- Generating Demand for Insurances in the field
- Sales Presentations and Deal Closing
- Consulting regarding especially private Pension Schemes and Health Insurance

Junior Sales Partner

Bundeswehr Wir. Dienen. Deutschland.

Representing Germany, Guarding Property and People

taplio

The Battle

Anna-Lisa Natchev

Manuel Koch

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