Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

LivePerson

LivePerson is the enterprise leader in digital customer conversations.

I lead the Sales Development department across the EMEA, APAC and LATAM region.

FY24 Q1 results:
#'s:
120% Target Attainment on opportunities (103 opportunities sourced).
113% Target Attainment on pipeline $ ($10.38M pipeline sourced).
$643K Sales Development influenced closed revenue.

FY23 last 4 months Achievements:
#'s:
120% Target Attainment on opportunities
148% Target Attainment on pipeline $
50% of total pipeline number FY23 generated in last 4 months.
45% of total opportunities number FY23 generated in last 4 months.
40% of total amount of completed meetings in last 4 months.
Call Connects record set in Q4. 

FY23:
$34.4M generated, 297 opportunities created.
BDR Sourced closed ACV: $2.06M.

Manager EMEA Sales Development

Salesforce

Leading a team of 7 Business Developers across the EMEA region, where my key focus is an expansion within the Public Sector, where we’re working with organizations globally to create the Government of the Future by redefining how their mission intersects with technology.

Following huge success in America, we are now expanding our Public Sector business across Europe, providing individuals with an incredible opportunity to join us at the start of our journey.

My team is responsible for developing and qualifying revenue opportunities within their assigned territory. They generate new business opportunities to fuel the pipeline by conducting strategic research and cold calling.

My main objective is to develop my team into sales-ready candidates for future Account Executive positions.

Next to training and managing my team of BDR's, I am responsible for hiring and on boarding new talent on my team.

FY23 Achievements:
#'s:
183% Target Attainment ($34.5M generated, 406 opportunities created).
188% Target Attainment, BDR Sourced closed ACV, $941K.
In FY23, our team showed a 94% YoY Growth on pipeline generation, and a 103% YoY Growth on amount of opportunities. 
Winner of the Q4 Manager of the Quarter Award.
Winner of the FY23 Volunteer Rockstar Award.

FY22 Achievements: 
Team growth from 0 to 7 reps across EMEA.
#'s:
284% Target Attainment ($15M generated, 188 opportunities created).
559% YoY Growth on pipeline generation.
717% YoY Growth on amount of opportunities.
4.76/ 5.0 Score on the Employee Survey.
Winner of FY22 Q4 Manager of the Quarter Award.
Winner of FY22 Q4 Top Performer Award.
Selected as top talents Northern Europe in the "Women to Watch" program.
Winner of FY22 Volunteer Rockstar Award.

Senior Manager EMEA Business Development, Marketing Cloud - Public Sector

Growth Chair in the Salesforce Womens Network Committee

Event Chair in the Black Organization for Leadership and Development (BOLDforce) Committee

Leading a team of Business Developers across the EMEA region, where my key focus is an expansion within the Public Sector, where we’re working with organizations globally to create the Government of the Future by redefining how their mission intersects with technology.

Following huge success in America, we are now expanding our Public Sector business across Europe, providing individuals with an incredible opportunity to join us at the start of our journey.

My team is responsible for developing and qualifying revenue opportunities within their assigned territory. They generate new business opportunities to fuel the pipeline by conducting strategic research and cold calling.

My main objective is to develop my team into sales-ready candidates for future Account Executive positions.

Next to training and managing my team of BDR's, I am responsible for hiring and on boarding new talent on my team.

Manager of the EMEA Business Development Marketing Cloud team in Public Sector

At Salesforce I lead a team of 9 Business Development Representatives, covering Enterprise Businesses (companies with 1000+ employees), and Commercial Businesses (companies with 100-1000 employees) within the Belgium and Luxembourg region.

My team is responsible for developing and qualifying revenue opportunities within their assigned territory. They generate new business opportunities to fuel the pipeline by conducting strategic research and cold calling. 

My main objective is to develop my team into sales-ready candidates for future Account Executive positions.

Next to training and managing my team of BDR's, I am responsible for hiring and on boarding new talent on my team.

Achievements of FY21:
*4.79 score on Employee Survey (out of 5). This is the #7 Highest Employee Survey Score in all of EMEA, #78 within Salesforce globally.

Target Achievements of FY21:
Number of opportunities: 110% Attainment, YOY 30% growth
Value of opportunities: 140% Attainment, YOY 19% growth
73% New Business Pipeline (67% EBU, 88% CBU)
Closed Contract Value: 105% Attainment

Manager of the Enterprise & Commercial BeLux Business Development team at Salesforce ☁️

At Salesforce I lead a team of Business Development Representatives, covering Enterprise Businesses (companies with 1200+ employees) within the Benelux Region.

My team is responsible for developing and qualifying revenue opportunities within their assigned territory. They generate new business opportunities to fuel the pipeline by conducting strategic research and cold calling. 
My main objective is to develop my team into sales-ready candidates for future Account Executive positions.

Next to training and managing my team of BDR's, I am responsible for hiring and on boarding new talent on my team.

*Achievements FY20:
Number of opportunities: 106% attainment, and 23% YoY growth
Value of opportunities: 117% attainment, and 47% YoY growth
Closed contract value: 140% attainment, 70% YoY growth

100% on Management effectiveness score
4.41 on Internal Employee Survey Score (out of 5)

Manager of the Benelux Enterprise Business Development team at Salesforce ☁️

Vacaciones Málaga

Specialised in short-term vacation home rentals in Málaga.

Founder and CEO

As a Core Technology Account Executive, I was working closely together with my customers, looking for areas where they could grow, and how they could become more successful. 

Finding the right technological solutions for their business challenges was my main driver. Guiding my customers on their journey to cloud was one of my main objectives.

I was responsible for providing revenue, and driving growth for large accounts (companies with a turnover higher than US$500M), within the financial services/ transportation industry in the Benelux.

I managed and improved full sales cycles, from qualification to closing. I generated qualitative sales pipeline through different outbound initiatives, levering social and digital selling strategies.

Achievements:
* FY16 95% and FY17: 110% target achievement.
* Won prize for most value closed for Cloud Database Management.
* Our team won a skitrip for most Cloud deals closed (I had the biggest contribution to the amount of closed deals, 3 in that quarter).
* Promotion to next internal competency level.
* Best territory account plan presentation.
* Obtained multiple business certificates, e.g.: competitive marketing, experienced presenter.

Core Technology (Database) Account Executive at Oracle | ☁

Head of Communications of the Workers Council

As an Applications Account Executive, I was working closely together with my customers, looking for areas where they could grow, and how they could become more successful. 

Finding the right technological solutions for their business challenges was my main driver. Guiding my customers on their journey to cloud was one of my main objectives.

I was responsible for providing revenue, and driving growth within the midsize Benelux market (companies with a turnover up to US$500M).

I managed and improved full sales cycles, from qualification to closing. I generated qualitative sales pipeline through different outbound initiatives, levering social and digital selling strategies.

Achievements:
* Reached annual sales target within the first six months of the fiscal.
* Overachieved on FY15 sales target by 214%.
* Closed first ever Dutch and Belgian Enterprise Resource Planning SaaS deals within the Benelux.
* Got selected and rewarded with funding for Dragons Den, organized a successful workshop and networking event with this funding.

Applications Account Executive at Oracle | Specialized in Enterprise Resource Planning Applications

As a Business Consultant, I was part of the key demand generation engine for Oracle within EMEA. The goal of this team is to provide revenue, generating quality sales pipeline to our Inside and Field Sales professionals as well as our Channel Partners.

Growing and nurturing relationships with our (future) customers was one of my main tasks. I was a consulting partner for our clients, by helping them discover their business challenges and providing them with the right solutions for this. By helping them find the right solutions, I was driving growth and success for our customers. 

Next to helping my customers, I was onboarding and training new hires within the team. I guided them with sales pitches, and I was helping them establish their social and digital selling strategy.

Achievements:
* I got awarded by Alain Blanc, Senior Vice President EMEA BI& EPM, with “Most Valuable Player Award” for Q2.
* Recognized by Vice President Edge Applications Western Europe, and got rewarded with a 1-1 to discuss career aspirations.
* Overachieved on my target for Q1 (Jun-Aug '13):  113%
* Overachieved on my target for Q2 (Sep-Nov '13):  126%
* Overachieved on my target for Q3 (Dec-Feb '14):  142%
* Overachieved on my target for Q4 (Mar-May '14):  116%
*After 12 months, I passed our internal progression board and got promoted to Inside Sales Representative.

New Business Development Consultant - EMEA - Benelux Market

Sorelle Design

Sorelle Design is specialized in graphic design, web development, social media, and content development/ maintenance.

www.sorelle-design.nl

Co-Founder and Communication Executive

Appco Group Nederland

The Appco Group is the world's leading sales and marketing company with more than 1200 locations in 28 countries on five continents.

As a Sales Agent I was responsible for growth and expansion of long-term customers for our clients, through the use of "Human Commercial" sales.

Sales Agent

University of Amsterdam, Oefenweb.nl

Oefenweb.nl is a spin-off company of the University of Amsterdam (UvA). This company is specialized in innovative adaptive train and track systems for the online training of skills (www.rekentuin.nl).

As a Marketeer I exported different web marketing strategies (SEO/ SEA, social media, DM, link building). Furthermore, I developed and implemented (online) marketing. Last, I developed and maintained contact with (potential) clients and client groups (PR and sales).

Marketeer

Sdu Uitgevers

As a Research Intern, my main task was to develop a marketing/ communication report for a new web application. For this project, I exported research to different target groups and developed quantitative and qualitative profiles of these target groups, I researched different communication strategies, I exported online research through surveys via social media, and I created the content for the web application. This led to the development of: www.cjgalblasserdam.nl. 

Furthermore, I was responsible for different marketing projects (SEO/ SEA, Link Building, Direct Marketing) and, I exported telesales for the new web application.

Research intern

CGsoft

As an editor in chief, I was responsible for online content maintenance and development.

Editor in Chief

Idema printer and publisher

As a freelance journalist, I interviewed our clients, and wrote commercial articles about their companies for the local newspaper.

Freelance journalist

Passionate people manager with 10+ years of experience in fast-paced international work environments, within the technology industry in leading companies such as Salesforce, Oracle and most recently LivePerson. 

Over 5 years of technology sales experience (SaaS, DaaS), and 5+ years of leadership experience with fast-growing Business Development teams. Dedicated to leaving a true impact on businesses, leveraging complex and innovative technology solutions. 

👥 Led business development teams between 7 and 12 business development reps at a time, as well as two business development managers. This has been onsite in Dublin, and 4+ years in a remote position from Málaga, Spain.

🌍 The regions I have been responsible for have varied from the Benelux market to a European wide team (Benelux, Nordics, DACH, UKI, France, Italy, and Spain), to the entire EMEA region, APAC and LATAM.

📈 Proven track record of consistently delivering revenue growth.

🏅Exceeding on sales targets, and key performance indicators as an individual contributor, and as a leader for business development. 

💪🏽 Experienced in: 
- Managing and improving sales development KPIs
- Scaling and building out teams
- Strong ability for building trusted relationships across the business and aligning with sales leadership.
- Executing on sales enablement and prospecting tools. 

Eager to improve and grow skills and competencies of others, by providing them with coaching and feedback. 

🎯 Strong focus on:
- Driving growth
- Identifying new business opportunities
- Fostering strategic partnerships with customers. 

Always looking to innovate, and making recommendations for improving processes, efficiency, and productivity within business development. Achieving results, and scaling teams by leveraging innovative prospecting visions and strategies. 

❤️ Passionate about coaching, mentoring, equality, technology, and remote work.

Driven to develop towards an executive leadership role in the future. 

Keywords: #coaching #digitalsales #socialselling #personalbranding #digitalselling #customerexperience #demandgeneration #pipelinecreation #modernselling #multiplier #equality #leadership #femaletalent #courageousness #authenticity #growth #scaling #customercentric #mentoring #trust #accountability

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Anna-Lisa Natchev

Meggy (van den Ende) Crespo Herrera

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