Anna-Lisa Natchev

B2B Fractional Executive

Account Executive, Hunting roles & revenue/demand generation projects for international SaaS companies like : 

Good Sign Solutions
Freespee AB
Twig
Sensire

Co-Founder: B2B Content MarketingB2B Content Marketing
Koppycat

Fractional Executive Ab

Sensire Ltd.

I strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations.

Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers.

Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations.

Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency.

We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

Sales & Marketing

Scalewise

Scalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

Scale Expert

Pavilion

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Executive Member

RevGenius

Member

Nomentia

Design and implementation of GTM for M&A merger: Analyste (Carve out from Basware), and Opus Capita. 

Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization.

Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. 

As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

Chief Growth Officer

Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. 

Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. 

Representing Sales and Marketing at a C-level for the complete pre and post  M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Vice President, Sales and Marketing ( ex Analyste oy)

Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

Head of Sales and Marketing Payment and Treasury Solutions( ex Basware carve out & Analyste Oy)

Blockchainforum EU/FI

Our forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

Vice Chairman Of The Board

Basware

Ensuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017.  

The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few.  In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. 

Analyste ( now Nomentia) was carved out from Basware in 2018.

Account Executive

Working as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

Nordic Brand Sales Specialist

Oracle

As an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions  for their business needs.

HCM Account Executive Nordics

B2B Tech Growth | AI Enthusiast | Fractional Account Executive & VP of Sales and Marketing | Sustainable Growth Catalyst

I facilitate the transition of hospitality and healthcare institutions from outdated manual processes to advanced, data-driven quality management systems. My expertise lies in implementing robust temperature monitoring and quality management solutions that boost compliance, operational efficiency, and safety.

If you are struggling with paper-based systems, failing to meet audit requirements, or simply want to leverage data to drive growth and enhance your brand’s trust, you should get in touch. My role involves not just providing technology but transforming how you manage quality and compliance, ensuring your operations are future-proof.

Interested in seeing how it works? Contact me at annalisa.natchev@sensire.com

Vice President of Sales

Sensire offers a comprehensive solution for modern restaurant, food processing, hospitality and healthcare businesses to manage their quality processes and create efficiencies. With its digital self-monitoring system, businesses can gain full control and transparency over critical processes, including temperature monitoring, mobile app and meal transportation tracking. The solution provides real-time data that helps improve the overall efficiency of the business, saving time, money, and energy while reducing food waste. Additionally, Sensire offers support and guidance to employees, along with digital task management and feedback, helping to meet health and safety regulations and reduce costs. By partnering with Sensire, businesses can optimize their quality processes and ensure the success of their mission to create a sustainable future.

Qoos

Strategic Advisor

GRO3

Gro3 helps businesses sell smarter, work better, and grow faster. We bring together the latest in GTM, Deep Selling and digital sales enablement mindset, skill-set & tool-set.

✅ Drive Sales Acceleration – we benchmark your current approach and team, and provide coaching to drive sales performance improvement.

✅ Optimized Sales Systems & Tech – we design and implement high-conversion sales tech stacks and automate CRM processes to create an optimal sales playbook.

✅ Strategic Growth & AI-Powered Selling – we deliver high-value sales programs, and leverage AI-Guided Selling to help you win more and win faster.

Gro3 helps ensure sure that your business teams have what they need to close deals and convert you customers into Raving Fans.

Our broad group of industry experts knows B2B sales inside out, and we team up with platforms like HubSpot, monday.com, and Qoos.ai to give businesses a serious edge.

Whether it’s refining your GTM strategy or making CRM work for you, we’re all about removing the guesswork and driving real results

Associate

Petra SalesBooster

Founder

WagnerFit d.o.o.

Owner

Združenje Manager - Managers'​ Association of Slovenia

Board Member of the Section of Young Managers at Managers' Association of Slovenia 

Mladinska knjiga

Building and transforming high performance sales teams, based on inclusion and diversity. I am helping organisations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore technological impacts on society.

Pooblaščenka Uprave / Authorized Officer of the Management Board at Mladinska knjiga Založba d.d.

Microsoft

Enabler of Change Management for Companies in CEE by capacitating Modern Work benefits, I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Modern Work Specialist for CEE HUB STU

I specialize in building and transforming high performance sales teams, based on collaboration, and diversity. I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Corporate Sales Manager for Adriatic & Balkan Region at Microsoft

Responsible for leading the Slovenian and Albanian SMS&P teams, driving SMSP sales performance, orchestrating sales, presales, demand generation, field marketing and other resources in Corporate Accounts (250-500+ users) and Small and Medium Business (1-250 PCIB) segments.

Sales Director, Corporate Accounts, Small and Medium Enterprises and Partners, Slovenia & Albania

Responsible for Enterprise partner segment  in Slovenia, driving partner business transformation and sales preformance.

Partner Sales Executive

IBM Slovenia

•	Financial selling
•	Competences and experience with selling to CFO in multinational environment
•	Market development
•	New product placement
•	Channel financing experience
•	Other vendor financing
•	customer and business partner relationship
•	Relationship and solution selling to top executives and key decision makers

IGF Sales leader for Slovenia, Croatia/Vodja prodaje financiranja IT

•	Sales experience in Banking, Insurance, Public sectors and Industry in Slovenia.
•	Competences and experience to cover the client end-to-end (from CxO level to technical and business professionals)
•	Very good knowledge in identifying appropriate alternatives and solutions 
•	Good interpersonal communication and cooperation and negotiation skills
•	Goal oriented and quota driven approach to sales

Key Account Manager

🎯SalesBoost Blueprint | I help companies Build Scalable Sales Framework | Driving Sales Growth I Sales Evangelist and Digital Transformation Expert

Are you ready to grow your customer base and generate revenue?

Or are you deep into product development without a clear sales system in place to acquire users and customers so you can scale?

Most founders are stretched thin when it comes to developing product, raising capital and building a team so it's normal if sales isn't your main focus or skillset... 

But, startups with a structured sales process are 50% more likely to reach their revenue goals.

And the earlier you install a sales process into your business, the easier it is to generate sales and be in control of your growth.

That's why, after 20 years of working on the inside of the largest tech companies in the world to see their sales systems...

I've developed a game changing sales boosting framework that is being used by startups, tech founders and fortune 500 companies to grow their customer base and scale revenue fast!

Condensing thousands of euros of behind the scenes sales systems into to one step by step sales roadmap, you can duplicate and install this system into your business to: 

🔥 Achieve predictable revenue growth 
🔥 Reaches new B2B customers effectively 
🔥 Streamline your sales process for maximum impact 

And... to make it easier, you can also get personalized strategies and guidance tailored to your startup's unique challenges... and to accelerate your growth to reach product market fit and scale.

Simply click below to access the free system and learn more.
https://petrasalesbooster.com/opt-in-page-8376

Thanks, 
Petra

Petra Wagner

Curious founders fall into this trap all the time — 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 “𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱” 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗼𝗻𝗲𝘀.

If you’re building something new, you’ll attract a ton of curiosity.
People will take meetings, give feedback, even say “this is cool.”
But none of that means intent.

Founders who win early don’t chase interest — they qualify for intent.
Because every conversation, every demo, every pilot eats up your most limited resource: time.

The clarity comes from your ICP — not a spreadsheet of TAM or personas, but a lived understanding of who’s in real pain right now, has urgency to solve it, and power to act.

If any of those are missing, it’s not a deal — it’s a distraction.

👉 Run your ICP through Petra AI and see how it scores against SalesBoosters’ frameworks — it’ll show you if you’re chasing intent or just interest.

🎯 SalesBooster Framework | I help Tech Startups Build Scalable Sales

Every founder in the room had the same belief:
𝘼𝙄 𝙬𝙞𝙡𝙡 𝙢𝙖𝙠𝙚 𝙨𝙖𝙡𝙚𝙨 𝙛𝙖𝙨𝙩𝙚𝙧.

And they weren’t wrong — it did.
Their funnels were full, meetings booked, outreach automated.
But revenue? Flat.

Because what they’d gained in speed and scale, they’d lost in trust and loyalty.
They were operating in what I call the 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗭𝗼𝗻𝗲 — fast, scalable, but hollow.

The real winners are finding a different rhythm:
𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 & 𝗛𝘂𝗺𝗮𝗻-𝗟𝗲𝗱.

That’s where Relationship Intelligence meets technology.
Where AI sharpens your insight, but your empathy still drives the deal.
Where founders build both momentum and meaning.

That’s the formula we mapped in the workshop — and it’s exactly where Petra AI helps you play:
the balance between precision and connection.

👉 𝗧𝗲𝘀𝘁 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 𝘂𝘀𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗕𝗼𝗼𝘀𝘁𝗲𝗿𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀.

🚀 The Future of Sales Has Arrived — How Will You Grow?

For 130+ years, B2B selling has evolved through 5 eras:

🏭 𝗔𝗴𝗲 𝗼𝗳 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲 (1820–1960): Industrial powerhouses, product-first mindset.
🚚 𝗔𝗴𝗲 𝗼𝗳 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (1960–1990): Expansion, global reach, and vendor-push selling.
💻 𝗔𝗴𝗲 𝗼𝗳 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (1990–2010): Connected PCs, informed buyers, smarter decisions.
👥 𝗔𝗴𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 (2010–2023): Buyers lead the process — we adapt, guide, and challenge.
🤖 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜 (2023 → ): Data-led, buyer-centric, and insight-driven growth.

Today, it’s no longer about 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 — it’s about 𝘴𝘰𝘭𝘷𝘪𝘯𝘨.
We’ve shifted from Rainmakers to Sense Makers — from pushing to partnering.

💬 The best sellers (and founders!) in the AI era don’t chase deals — 𝘁𝗵𝗲𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

They help customers make better decisions, faster.

✨ Growth now comes from understanding — not just convincing.

So, how are you evolving your sales approach in the Age of AI?

#SalesBooster #SalesLeadership #AIinSales #StartupGrowth #DeepSelling #ChallengerSale

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The Battle

Anna-Lisa Natchev

Petra Wagner

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The Battle

Anna-Lisa Natchev

Petra Wagner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petra Wagner's LinkedIn Performance

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