I’m a serial entrepreneur passionate about building companies that solve real problems and challenge conventional thinking. Over the past decade, I’ve founded and scaled multiple ventures including taking a company from bootstrapped beginnings to the Inc. 5000 list and advised startups across SaaS, fintech, and consumer tech.

Today, I’m leading CompetitorIQ, a competitive intelligence platform that helps strategy and corp dev leaders see beyond press releases and polished announcements. By surfacing the hidden signals competitors leave behind from hiring trends and API changes to product documentation updates, we help teams anticipate moves months before they hit the news.

Alongside building companies, I’ve invested in underrepresented founders through funds like W Fund and Hustle Fund’s Angel Squad, and served on boards supporting inclusive entrepreneurship. I also authored “Decoding the Why,” an Amazon best-seller on behavioral science in product design and growth.

At the core, I thrive on uncovering hidden patterns, scaling ideas into impact, and collaborating with people who share a vision for shaping the future of technology.

Nate Andorsky

Glassfield

I consult, I teach, I try to help build products and services, I research, and I make clients smile... all using a behavioural design framework

Behavioural Design Consultant

Black Swan Data

Responsible for the Product function at Black Swan. A mix of Product Managers, Product Marketers, Product Designers, and Analysts
I help the organisation set the vision, roadmap, and value realisation across the Black Swan platform
I set the methods to discover the product problems and ideate solutions
I talk about those things with clients and users
I hopefully make people smile during the Product processes

Director of Product Management

Irrational Labs

Behavioural Scientist

Container Solutions

Design Thinking Lead

Corporate Culture

Where behavioural science, design thinking, and contextual insight meet, Choiceology (part of Corporate Culture Group) looks to help clients help customers make decisions easier and better.

As Behavioural Design Director I create what we sell, help run a growing team, and make sure we meet targets. I've been helping HSBC, Essex County Council, Network Rail, and Transport Focus lately.

Behavioural design director

Schwa

As lead behavioural scientist my role was to create our approach by combining behavioural science with fantastic writing. And helping our clients use it. I developed new tools and approaches, consulted, worked on behaviour change and marketing projects, and trained teams.

I was lucky enough to work with HSBC, E.ON, and Sky during this time.

Behavioural scientist

Croydon Council

Bringing Behavioural Science to life for Croydon
Working with our services to bring positive social change for the customers of Croydon
Embedding Behavioural Science as an approach to service improvement using a range of quantitative and qualitative research techniques and analysis
Upskilling teams in Behavioural Science and its application to communications through e-course content, workshops, and training sessions
Review, Edit, and application of communictions materials and evaluation
Benefit realisation of planned projects

Behaviour Change Consultant

System1 Group

Spearheading the charge to bring the behavioural sciences to life in market research
Supporting the System1 Group Labs team to originate, propagate, and validate our System 1 Market Research Solutions - helping to build the (GRIT award winning) 'Most Innovative' market research tools, platforms, and technology
Lead Training and Consultancy for client facing account team members of our market research products, extending to meta-analysis, statistical analysis, and behavioural sciences
Developing our original thinking and promoting System1 Group through publishing and events
Consultant to our clients on behavioural science and media efficiency, and supporting client pitches

Product Specialist, Labs

Working to bring the behavioural sciences to life in market research
Supporting the System1 Group Labs team to originate, propagate, and validate our System 1 Market Research Solutions - helping to build the (GRIT award winning) 'Most Innovative' market research tools, platforms, and technology
Training and Consultancy for client facing account team members including meta-analysis, statistical analysis, and behavioural sciences
Developing our original thinking and promoting System1 Group through publishing and events
Consultant to our clients on behavioural science and media efficiency

Consultant, Labs

Continuing to bring behavioural economics to life through market research. helping clients win hearts then minds in order to grow and prosper. Managing projects and clients from beginning to end, on any position in the innovation funnel. Cross category and global research responsibilities from finance to fabric conditioner, charity to cheese. Working hard to deliver insight from varied (and innovative) research results

Senior Research Associate

Managing and analysing research projects from start to finish and using BE theory to help clients make better decisions throughout the innovation funnel.

Research Associate

London Metropolitan University

Data collection and analysis for a research project investigating gender differences in the Stroop task.

Graduate Research Assistant

I help companies solve their business problems using an understanding of decision making and human behaviour. As a Business Psychologist and Behavioural Scientist, I tend to lean on published examples of great ideas, tweaked to fit my client's issues.

If i need to find something new, I've got the skills of a great researcher. Finding something new about the topic, pulling information into the easiest form, and building a team to apply what we've learnt.
It's passion and a want to help that drives me, and a measurable business case is always the sign of a job well done.

I've built products and processes to help others use behavioural science, I talk and I write on the topics from a behavioural science viewpoint, and my ultimate goal is to train everyone so well in what I know that I make myself redundant.

taplio

The Battle

Nate Andorsky

Joe Glassfield

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?