I’m a serial entrepreneur passionate about building companies that solve real problems and challenge conventional thinking. Over the past decade, I’ve founded and scaled multiple ventures including taking a company from bootstrapped beginnings to the Inc. 5000 list and advised startups across SaaS, fintech, and consumer tech.

Today, I’m leading CompetitorIQ, a competitive intelligence platform that helps strategy and corp dev leaders see beyond press releases and polished announcements. By surfacing the hidden signals competitors leave behind from hiring trends and API changes to product documentation updates, we help teams anticipate moves months before they hit the news.

Alongside building companies, I’ve invested in underrepresented founders through funds like W Fund and Hustle Fund’s Angel Squad, and served on boards supporting inclusive entrepreneurship. I also authored “Decoding the Why,” an Amazon best-seller on behavioral science in product design and growth.

At the core, I thrive on uncovering hidden patterns, scaling ideas into impact, and collaborating with people who share a vision for shaping the future of technology.

Nate Andorsky

Announcement for anyone who wants to cold pitch me via LinkedIn DM:

Just pitch me.

Stop trying to pretend you personalized a message, we all know its AI.

You didnt look at my profile, you don't love my last post, it's all lies.

It comes off as disingenuous.

And is a immediate "no" even if I am interested in what you have to sell.

Founder & CEO at CompetitorIQ | Serial Entrepreneur & Author | Inc. 5000 Company Builder | Angel Investor & Board Member

Just received a Linkedin request from someone saying, "noticed we both share a  passion for growth and impact..."

That's like saying... "noticed we both appreciate breathing air..."

Anyone else keep getting added to events they never signed up for by Brian Kelly?

This is just the worst... cold adding people to webinars they never signed up for.

I've spent 12 months building a competitive intelligence solution.

Here's what I learned about why this problem looks simple on the surface but is incredibly complex underneath:

1. Change detection is brutally difficult.

A scraper hits an error and returns no content—your tool flags that the competitor removed a feature. But they didn't. 

The page just timed out.

A homepage updates its copy—is this a strategic pivot or just a refresh?
Testimonials rotate on every page load—your diff script screams "change detected" constantly.

Most tools treat any change as meaningful. 

The signal-to-noise ratio becomes unusable.

2. You wants to provide insights first, then sources—but it's a chicken-and-egg problem.

The right approach is surfacing "Company X launched Feature Y" with all supporting evidence underneath. Not "Company X just published a news article about Y."

But to identify that insight, you first need to collect and analyze all the raw sources—news articles, tweets, changelog entries, job posts. 

Then you have to work backwards, connecting those scattered sources to the insight they collectively reveal.

Most tools skip this step entirely. 

They dump raw data and expect you to find the patterns yourself.

3. Individual changes mean nothing in isolation.

Three pricing page updates, two executive hires, and a product positioning shift might signal a major strategic move—or might be completely unrelated.

The tools that actually work don't just detect changes. 

They understand context, filter noise, and surface what actually matters.

Tie all these 3 together is what makes a first class competitive intel experience.

S Brian Smith 🪜

Strategy Ladders

At Strategy Ladders, we specialize in driving explosive growth for agencies, consultancies, and B2B service businesses.

Our mission: help founders like you scale from 7 figures to 8 figures and beyond, unlocking your business's full potential.

We work with founders ready to accelerate growth, overcome operational bottlenecks, and build a business that can scale rapidly and sustainably. If your business isn’t achieving 200% year-over-year growth, it’s time to rethink your strategy.

The Strategy Ladder System is designed to do just that. It’s a proven framework that delivers a bulletproof strategy tailored to your business’s unique needs. Our system streamlines operations, drives revenue, and positions your business for sustained, long-term growth.

But we don’t just stop at strategy. We execute.

Our team of 8-figure founders and industry experts ensures every aspect of your business is optimized for scalability. From marketing and sales to operations and leadership, we cover it all—making sure your business is set to thrive as it grows.

Our results speak for themselves. We’ve helped over 1,000 entrepreneurs achieve remarkable success, including:

💥 Scaling an agency from $150k to $4M ARR in just 10 months

💥 Boosting a digital marketing agency’s productivity by 450%, dramatically increasing profitability

💥 Streamlining a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by 25%

💥 Repositioning a web development agency to secure a long-term contract with a Fortune 100 company

💥 Growing an app development agency’s recurring revenue from 2% to over 50% of total revenue in three months

💥 Building a sales organization of 65 people in two years

💥 Orchestrating the sale of key SaaS platform assets at a significant premium over market value

If you’re serious about scaling to 8 figures and beyond, let’s connect. We’re here to provide the expertise and execution you need to achieve exponential growth.

Founder & CEO

I host Strategy Ladders, a no-nonsense podcast delivering real-world insights on scaling, optimizing, and thriving as a founder of an agency or B2B service company.

With 17+ years in the field, my team and I tackle core challenges in B2B sales, leadership, and business growth to help owners overcome bottlenecks and build high-performing teams. Think of it as having an outsourced co-founder in your corner, sharing tactical strategies on everything from digital marketing to operations—minus the fluff. Ready to put your business back to work for you? Follow us now!

Available on YouTube, Spotify, Apple Podcasts, Google Podcasts and Amazon 🎙️

Podcast Host

Trivr Eats, Inc

Advisor

S. Brian Smith Group, LLC

"Simply put, Brian has an innate ability to cut through all the bullshit/programming/stories and help one identify and achieve their goals. Working with him has made me more successful in business and has had an overwhelmingly positive impact on my personal life." - Serial Founder & Investor

"S. Brian Smith changed my perspective on life. In fact, he just changed my life - full stop. I’m a better person because of the work we’ve done and I will continue to grow because of the way he has taught me to think." - Entrepreneur, Founder, Executive

"Brian's ability to, not only think outside of the box, but to help me approach various situations from multiple angles is simply, genius. His approach is methodical, authentic, and most importantly, leads to tangible results." - Fortune 500 Executive

"S. Brian Smith is the best damn coach I have ever worked with." - Entrepreneur

Business & Mindset Super Coach to Entrepreneurs

Forbes Coaches Council

Founding Member

Institute of Coaching, McLean/Harvard Medical School

The Institute of Coaching, McLean/Harvard Medical School advances research and education in coaching by bringing together leaders in the field to accelerate research progress and disseminate coaching's best practices.

Fellow

Unicorn Puff

Unicorn Puff is a brain trust of experienced entrepreneurs who help B2B agencies grow. We work with B2B service agencies who are ready to grow. If you’re stuck in one of these spots, we’ll help you take your agency to the next level:
- Founders who are focused on sales, rather than building the business
- Revenue growth has stalled or plateaued
- Despite outbound efforts, most of your sales come from referrals

Chief Executive Officer

Have2Have.it

Chief Marketing Officer / Chief Strategy Officer

Soldsie

Social Kapture

Chief Strategy Officer (CSO)

The Founders Organization

Conceived, built, and operated a paid membership group with 1500 founders throughout North America. Responsible for organizing and executing events in 35 cities throughout North America and large activations at SXSW.

COO / Head of Strategy

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Are you a founder of a B2B service business or agency generating $2.5 million to $25 million in revenue?

You've tasted success, but you know there's more potential.

You believe your business can reach 8 figures and beyond, but...

😒 You’re the primary strategist for clients.  
😧 You lack a high-level operations leader.  
😖 You’re the main revenue driver.  

You’re exactly who we help.

Imagine a business that thrives without you. A business where your team drives growth, not just maintains it. A business that gives you freedom—not more stress.

❌ Your team struggles to run the business without you.  
❌ Your growth isn’t on track to meet your goals.  
❌ Your team is solid but not equipped to scale to the next level.

It doesn’t have to be this way.

At Strategy Ladders, we’re not just another option—we’re the only serious option for founders ready to scale their 7-figure business to new heights. Our team is unparalleled—every strategy advisor is an 8-figure founder who’s been in your shoes, scaled their businesses, and knows how to help you achieve explosive growth.

Our program provides direct access to a handpicked team of world-class experts in marketing, sales, operations, project management, finance, HR, and more. These aren’t just consultants—they’re industry leaders who’ve built, scaled, and exited businesses like yours.

With Strategy Ladders, you’ll do more than scale from 7 figures to 8 figures—you’ll transform your role in the business. You’ll step out of the daily grind and into true business ownership, where your business works for you, not the other way around.

Here’s what we deliver:

✅ A growth system that injects rocket fuel into your business 🚀  
✅ Strategies that make your business work for you, not the other way around 💎  
✅ Freedom from being irreplaceable ⛓  
✅ A clear path to becoming an owner, not just an operator 💪  
✅ Maximizing the value of your business 💰

Our results speak for themselves:  
"Working with Strategy Ladders has transformed my business and my outlook on life. Their expertise and insight are unparalleled."

"Thanks to Strategy Ladders, I went from 60-hour workweeks to 40, with a clear plan to reduce further. Their guidance is worth every investment."

If you’re ready for exponential growth and a real transformation in your business and life, let’s talk.

One final note: We’re not here to make you corporate. We challenge the status quo, and we will challenge YOU to achieve greatness.

🪜 Visit www.strategyladders.com to schedule a call and discover how we can elevate your business to the next level.

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

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Nate Andorsky

S Brian Smith 🪜

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The Battle

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S Brian Smith 🪜

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nate Andorsky's LinkedIn Performance

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