Nate Nasralla

Co-Founder

Fluint

Stop losing deals when you're not in the room.

Start selling with committed buying champions to land more enterprise deals.

Our platform is built on the fact B2B deals are won and lost during a buyer's internal meetings — not sales meetings. When champions pitch your product, and teams debate your value, without you.

But most deal champions wing their message, or create their own pitch materials, because they won’t send templated product decks filled with marketing speak to their boss.

To help, Fluint converts your buyer's own words from sales calls into a personalized business case your prospects are proud to champion with you.

Co-Founder & CEO

Sales Assembly

Executive in Residence

Pavilion

Member

GAN is a highly-curated community of independent accelerators, partners, and investors with one collective focus: creating opportunities for startups around the world to access the human and financial capital they need, so each can build powerful businesses and make a meaningful impact, wherever they call home.

Chief Growth Officer

Network for Good

Developed our company’s first-ever enterprise sales division, which grew from $0 to represent 30% of core-product ARR in its first few years.

• Engineered the (successful) launch of the company’s enterprise-level sales operation by developing an end-to-end buyer journey including marketing automation, product offering, pricing strategy, go-to-market strategy, and rep recruitment/retention;

• Created and implemented the company’s first-ever outbound sales strategy to grow core-product ACV, scaling to represent 30% of ARR;

• Personally sold $1.5M while also managing the sales team and cross-functional responsibilities;

• Built, delivered, and managed the sales-effectiveness program for a 25-person sales team, while spearheading a six-month, company-wide integration project to ensure all business areas understand and address the unique needs of a new enterprise customer type.

Managing Director, Enterprise Division

Sr. Sales Director

DonorPath

Co-founded DonorPath, growing the company from its first pilot customers to the successful acquisition by Network for Good, overseeing sales operations, marketing strategy, customer renewal, and the implementation of its company-wide growth dashboard. 

• Directed the acquisition of over 300 B2B customers, moving the company beyond its “pilot” phase;

• Built the segmentation and Marcom strategy to match the right messages to our customers, consultants, and partners, balancing the needs of all;

• Pioneered 2 sales channels new to the nonprofit sector, increasing our growth rate to 70% year-over-year and becoming the first nonprofit software to sell through foundation partners;

• Developed a cross-functional, company-wide dashboard to measure marketing conversion, pipeline efficiency, revenue growth, customer retention, and year-over-year growth.

Charles River Associates

• Directed six separate comparable company analyses used in an economic valuation for the largest bankruptcy proceeding in Canadian history.

• Created the profitability model used to value a patent infringement for one of the world’s largest video game manufacturers.
 
• Authored sections to the opinion reports of the top intellectual property and transfer pricing experts that were relied upon in two notable legal proceedings.

• Developed the ability to quickly distill ambiguous and often large quantities of data into key, actionable insights.

Consultant, Tech & IP Valuation

Tiesta Tea Company

• Initiated relationships with two grocery store chains each with yearly revenue in excess of $3 billion;

• Worked alongside two of the top three largest national grocery distribution companies in addition to structuring customized supplier contracts to fulfill large account needs;

• Developed over twenty account strategies to engage and retain the company’s profitable clients;

• Launched the company’s food safety and recall program to comply with federal regulations.

Director, Business Development

LeaderTreks

- Coordinated funding and logistical details with global non-profit organizations for student trips
- Trained three separate work teams in brick and mortar construction and was responsible for the team’s safety and construction progress of a two story orphanage facility 
- Managed the schedule of a group of fifteen people and facilitated daily performance reviews

Team Leader

I'll teach you to sell with buyers, not to them I Founder @ Fluint.io

Selling with buyers (not to them), by creating deal champions is my jam.

More long-form writing at fluint.io/blog.

___

The backstory, if you're curious: 

B2B sales has been my whole career, and I love it. 

Sometimes, I’m founding the products I sell. Other times, building teams to sell. 

I used to think sales reps close deals. Over time, I realized they don’t — buyers do.

That’s because buying decisions are made during the internal conversations happening about you, without you.

It's why I founded Fluint. To help B2B sales teams sell with their buyers, not to them. To stop losing deals when they're not in the room. 

I send out long-form content and templates/frameworks on this approach, Buyer Enablement, 2X per month. Signup for that email here: 

fluint.io/newsletter 💌

Stop losing deals when you're not in the room.

Start selling with committed buying champions to land more enterprise deals.

Our platform is built on the fact B2B deals are won and lost during a buyer's internal meetings — not sales meetings. When champions pitch your product, and teams debate your value, without you.

But most deal champions wing their message, or create their own pitch materials, because they won’t send templates product decks filled with marketing speak to their boss.

To help, Fluint converts your buyer's own words from sales calls into a personalized business case your prospects are proud to champion with you. 

Join our private beta 👉🏼 nate@fluint.io

If you want to hire reps who can “close,” head's up.

Closing isn’t a skill. It’s an outcome.

It's the byproduct of a rep who:

1/ Finds and frames a high-cost, high-priority problem
2/ Gets exec-level buy-in on the vision for what's possible
3/ Creates consensus on the right way to go make it happen
4/ Builds the case to invest in it, w/ a compelling narrative
5/ Keeps (genuine) urgency and follow-through to go-live
6/ Gracefully navigates blockers along the way

1 + 2 + 3 + 4 + 5 + 6 = “Closing.”

It’s an outcome with a lotta inputs.

It’s not a standalone skill.

Co-Founder @ Fluint | Simplifying complex sales I Author of Selling With I "Dad" to Olli, the AI agent for B2B teams

ServiceNow

Sales Director - Healthcare & Life Sciences + Business Services

Stickerbook (By Obliquity)

Member Of The Board Of Advisors

Uncrowd

Investor

Salesforce

Leading the brilliant Salesforce High Tech & Telco Marketing Cloud team as we drive and accelerate growth in and for the UK High Tech and Telecoms sectors.

Regional Sales Director - Marketing Cloud - UK High Tech & Telco

Leading a large virtual account team working on one of the UK’s largest and best loved grocers to:

+ Create brilliant digital experiences across channels
+ Turn customer service from a cost to a profit centre
+ Convert sales through next level commerce experience
+ Talk to customers in a highly personalised way
+ Engage store teams
+ Create open, easy collaboration between stores, head office(s) & suppliers

Strategic Account Lead - Sainsbury’s

Working with some of the UK's largest retailers to :

+ Create brilliant digital experiences across channels
+ Turn customer service from a cost to a profit centre
+ Convert sales through next level commerce experience
+ Talk to customers in a highly personalised way
+ Engage store teams
+ Create open, easy collaboration between stores, head office(s) & suppliers

Check out some of the brilliant Salesforce retail customer success stories below 👇

Senior Account Executive - Retail

Walkbase

Following Series A funding I joined Walkbase as the first sales and 🇬🇧 hire.

Setting sales & account management strategy I on-boarded 42 retailers & brands including major high street fashion brands, 3 of the 4 big UK grocers, a major London airport and one of the UK's largest coffee chains. In that time we've increased revenues some 700% and saw huge growth of both Walkbase, and the retail analytics sector as a result leading to a successful acquisition by Stratacache in 2017.

Below are some examples of the types of outputs our customers enjoyed working with Walkbase.

+ Deliver web like analytics for physical stores
+ Commercialise dead floor space
+ Integrate multiple feeds into meaningful data
+ Create joined up on-offline journeys
+ Understand their customers
+ Innovate in a crowded market
+ Grow sales revenues through insightful digital advertising in store

All through the implementation of industry leading Wi-Fi & BLE positioning technology and associated analytics software.

VP Sales, formerly Head of Customer Acquisition

Telefónica UK

Working with retailers to: 

+ Build new channels
+ Understand their customers 
+ Embrace digital 
+ Grow their sales revenues 
+ Deliver more profitable business
+ Engage their customers & grow satisifaction

Key strategic wins include Starbucks (fixed & mobile), M&S (office Wi-Fi), Whitbread Group (inc Costa Coffee) (mobile & Wi-Fi).

Client Acquisition Manager - Retail

Working with corporate organisations to drive cost and working efficiencies through adoption of mobile and converged telecommunication solutions.

Corporate Acquisition Manager

Vodafone

Manage corporate customer relationships, whilst acting as a consultant to support them in improving business processes and create working efficiencies through the adoption of mobile working/IT solutions and integrated Telephony Solutions portfolio.

Corporate Account Manager - Retail

Provide efficient, astute commercial support to the indirect sales channel partners. Review profitability of acquisition and retention deals for our channel customers, and align with Vodafone's wider commercial strategy.

Indirect Commercial Manager

Provide end to end commercial support to Vodafone's Small Business/SOHO channel, including Online, Telesales and Telephone Based Account Management.

Commercial Analyst

Helping sales people achieve their dreams 💭 Leading in service of my team here at ServiceNow 🙌 Stop by for thoughts & stories from my 18 year + sales journey 🪄

Hello There👋

I’m Ed, thanks for visiting my humble little space on LinkedIn!

I’m incredibly privileged to lead a team of strategic AE’s here at ServiceNow, where we focus on continuously building & growing our relationships with our global, strategic clients in the Healthcare & Life Sciences & Business Services verticals. 

Personally I’m passionate about:

💭 Helping salespeople achieve their dreams

💸 Coaching on mega deals (the ones that help drive our customer's share prices up!)

📈Leading & developing self motivated people

🏔Supporting, guiding, coaching and mentoring those in my care (and beyond).

💪Creating a platform for success, that frees my team to concentrate on their strengths and doing their best work

😁Having a BLAST every step of the way as we do it!

I post and talk regularly about my 18 year journey from junior seller, to sales leader. With regular posts sharing sales tips and experiences you might find handy!

Outside of the day job I’m lucky enough to be a Dad to 7 year old Jacob and husband to Maria. We live in St Albans, and it’s here I indulge my other life passions - 🚴‍♂️ road cycling (yes I’m one of those sad blokes in lycra), and as a youth football coach ⚽️.

The best way to get in touch with me is right here on LinkedIn. Pop me a connection request or follow me. 

Thanks for reading, have a fab day and go well!

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Nate Nasralla

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