Nate Stoltenow

Humble Co.

We grow B2B companies
Pipeline - Process - Coaching ➡️ DM me for a consultation

CRO & Founder

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Plena

Helping B2B Companies Grow Revenue

➜ Two decades of B2B sales expertise
➜ $2B+ in pipeline generated
➜ 11+ million cold emails sent
➜ Closed won deals with billion dollar brands like (Garmin, The North Face, New Balance, UA, OfferUp, + more)
➜ 5,275+ booked meetings
➜ 4,150+ deals created
➜ 215+ meetings with LinkedIn content

I don't have a MBA or a degree in marketing; the single most sought after qualification in most job descriptions. 

I'm a self-taught marketer. I spent the first six years of my career writing code and managing projects in the education & finance sectors before transitioning to digital marketing. I watched a ton of  YouTube videos to learn the nuances, followed sub-reddits for SEO hacks, joined Slack communities, got my hands dirty building 4 websites, and listened to hours of marketing strategy Podcasts to stay abreast on tools.  

And experiment with tactics based on what I see and hear. The curiosity to learn, double down on what works, and the willingness to unlearn what doesn't keeps me going.

Here are a few things you can rely on me for:

B2C Marketplace-led Product SEO (12M+ MAU)
- help companies meet revenue goals and increase margins through organic channels
- an analytical marketer who dons an investigative hat everyday for growth ideas, RCAs and read between the pixels of what Google is up to
- grow your organic channel through product and content marketing 
- leverage agentic AI to automate workflows and scale data points 
- being hands on with Python + tech to take the heavy lifting off engineering + analytics team

Emote like a customer:
- to use messaging/storytelling that best resonates with them
- to make the customer journey efficient
- to increase conversion and retention

Leverage technology for automation:
- Whatsapp automation dramatically increases engagement/conversion rates as do automated e-mails
 
Leadership 
- Building and managing a marketing team. 
- I owe all my success and learning to working with great teams across organizations 
- Experience in sourcing and managing agencies  
   
If you've read this far, it's about time to reveal why I didn't pursue Masters.

Fun fact #1: I studied in 10 different schools across states, boards and countries for Grades 1 to 12. Grade 8, 9, 10, 11 and 12 were all in different schools. 

I'd had enough. So by the time I got to my final year of engineering, I decided to not go back to traditional schooling.

Paradox of change. 

Strangely, learning did not stop. I enrolled for the CFA program and more recently, a program on digital marketing from MICA. 

Fun fact #2: Why marketing as a career choice? My first choice was UPSC. Marketing happened by accident. I loved it so much that I was hungry to learn more. Feeds the analytical brain + need for creativity.

Lakshmi Nagarajan

After a 5-month LinkedIn hiatus, this feels like the right note to return on.
From a “Can I pick your brain for 5 minutes?” conversation back in July to today, 
 Jugul Thachery, Harish Harshan, and I have come a long way building chocochip.ai.

Along the way, we stumbled on a simple truth: Waiters are busy. Menus aren’t. 

That insight changed how we think about what we’re building.

Chocochip is a revenue assistant for restaurants: helping guests decide what to order (spice levels, veg/non-veg etc.), nudging right pairings at the right moment, and giving owners visibility into what’s really driving revenue without relying on a waiter’s memory.

Over the last 3 months, we pivoted twice in search of product-market fit.
A big reason we could do that? Harish being deeply hands-on, helping us ship fast and learn faster.

Every Monday: 
We ship. We test.
We learn. We repeat.
And last week, that loop finally gave us the validation we were looking for.
What started as a guest experience product is now clearly something restaurant owners value too.

p.s. Yes - Chocochip is an unusual name for a SaaS product!
But if it sweetens restaurant profits, we think it fits just fine.

Product-Led SEO for Marketplaces | Driving High-Intent Organic Traffic Leading to Revenue | Ex-Practo

As a marketer, if there’s just one newsletter you should read every day, I’d strongly recommend Dave’s Newsletter from Exit Five.

This excerpt from today’s edition really stayed with me:
You get freed up to do great marketing when you're not under constant pressure to deliver a direct response on everything you do.

When every activity is not measured by the exact ROI, you're able to do things that stand out, generate awareness, capture attention, build trust, create loyalty.
Word of mouth is the most powerful thing a brand could have. But you don't get it when ringing the cash register is the desired outcome from every brand touch point.

You must be able to articulate what good looks like and why marketing is not just direct response.

I’m new to the FoodTech industry. Jugul isn’t.
It comes with its fair share of pros and cons.
To my advantage, I’m curious like a 5-year-old when it comes to learning. When learning wanes, my enthusiasm to work does too.

In its initial version, restaurant managers played with chocochip (dot) ai like a game after every demo. That was the intended early wow factor, but it didn’t convert the way we expected it to.

After one such demo in mid-December, I told Jugul Thachery: this feels like a good-to-have, not a must-have product.

He latched on to that one comment and used it to give the product a new direction. He worked with the UI/UX team, who redesigned the screens and flow in 2 days. Harish built the feature in 4 days between Christmas and New Year, when most people were on vacation.

We rolled out the new version in under two weeks; one that actually moves the needle for restaurant owners. The truth is, no matter how successful your restaurant is, no one says no to additional revenue.

One thing we’re deeply cognizant of is speed of delivery. Leveraging AI in design has been a game-changer for us; what took 5 days earlier now takes a day.

My biggest learning so far: “wow” doesn’t build businesses, “must-have” does. And speed often decides who gets there first.

p.s. Shakir Haq - your insight at the NRAI conference on how Chocochip could extend beyond food has stayed with us.

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The Battle

Nate Stoltenow

Lakshmi Nagarajan

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lakshmi Nagarajan's LinkedIn Performance

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