Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

You're not selling to other online businesses. So why are you marketing like you are?

You're a consultant, coach, or service provider selling to corporate decision-makers, established professionals, or consumers with real problems.

Your clients don't buy courses at midnight during a cart close. They don't opt into lead magnets. They don't scroll Instagram looking for experts.

They hire based on referrals, reputation, and real conversations.

But you've been taught to market like you're selling to the online business world—with launches, funnels, webinars, and social media performance.

And it's not working. Because your clients don't live in that bubble.

Here's the truth most marketing "experts" won't tell you:

Most marketing advice is designed for online businesses selling TO online businesses. Lead magnets work when your clients are course buyers. Launches work when your audience expects them. Funnels work when your clients are shopping for the next shiny program.

Your clients aren't doing any of that. They're in the real world.

And real-world clients need real-world marketing—built on trust, expertise, and messaging that positions you as essential (not optional).

That's exactly what I help you create.

For 15+ years, I've helped solo business owners who sell outside the online bubble stop second-guessing their marketing and start getting hired for their brilliance.

No launches. No funnels. No Instagram dancing.

Just clear, trust-building messaging that makes the right people say "yes"—often before you even get on a sales call.

I'm Dr. Michelle Mazur, and I'm:

📚 Author of the 3 Word Rebellion
🎤 Host of Make Marketing Suck Less podcast & co-host of Duped
💥 Founder of the Expert Up Club
💡 Creator of the GEO Framework (that makes marketing suck less)
❗️ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to stop marketing like the online business world and start getting hired like the expert you are?

► Grab my free 7-day crash course: Market Like an Expert
https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

When you have 60 responses to an email you accidentally sent at 10:30 pm at night…

Seems I hit a nerve. 

Wrote about why most marketing advice doesn't work when your clients live outside the online business bubble—and my inbox has been popping ever since.

If you want to read it, let me know and I'll drop the link.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Messaging & Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble | Author of #3WordRebellion | TEDx Speaker | ► Featured in Fast Company, Inc. & Entrepreneur

Most marketing advice assumes you have unlimited time, a content team, and the energy to chase every algorithm change.

You don't.

You're a solo consultant, a coach, or an expert-for-hire running a real business—not an influencer factory.

So why are you marketing like one?

Here's what I keep seeing with business owners who are tired of working twice as hard for half the results:

→ They stopped measuring success by likes and started tracking conversations that lead to contracts

 → They ditched "showing up daily" for strategies that compound instead of evaporate

 → They built relationship momentum instead of chasing reach

The problem? Most marketing advice still treats your business like it needs to go viral to survive.

Screw that!!

That's why I'm hosting Make Marketing Suck Less—a free virtual event where 13 business owners reveal what's actually working beyond the algorithm.

You'll hear from people like:

Tara Lassiter on building "buyers + believers" so your pipeline stays full (without cold pitching strangers)

Melissa Camilleri, MFA on how she built multiple seven-figure businesses through relationships that compound (not content that disappears in 24 hours)

Taylor Aller, who quit social media in 2019 and built a thriving business anyway

And me—talking about why "doing all the things" won't fix your lead generation problem (and what will).

If you're done performing for platforms and ready to market in a way that actually respects your time and expertise, this is for you.

Join us: https://lnkd.in/gtuiqHjE

Can we talk about the guilt?

The low-grade shame of not posting enough. Not emailing enough. Not showing up enough.

The voice that says, "If I just had more discipline, I'd be consistent with my marketing."

Here's what I want you to consider:

Discipline isn't the problem. You're exhausted.

You're exhausted because (of the world being on fire) you've been forcing yourself into marketing strategies that were never designed for your business or the way your brain works.

You don't need more discipline to post daily. You need permission to stop doing something that isn't working.

That's why I created the Make Marketing Suck Less Summit (January 26-30).

13 business owners sharing marketing approaches that work for THEM—so you can figure out what might work for YOU.

Featuring Caryn Gillen, Laurie-Ann Murabito, Nicole Pearl, Melissa Camilleri, MFA, and more.

The goal isn't to copy what they did. It's to help you decide what fits YOUR business.

Free. Link in comments.

You don't need more guilt. You need marketing that doesn't make you want to walk directly into the sun.

taplio

The Battle

Nathalie Lussier

Michelle Mazur, Ph.D.

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The Battle

Nathalie Lussier

Michelle Mazur, Ph.D.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle Mazur, Ph.D.'s LinkedIn Performance

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