Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Straight Forward Media Group

Straight Forward Media Group offers done-for-you podcast and video production for SaaS startups and law firms. Boost credibility, attract leads, and focus on growth with full-service content creation from planning to publishing.

Founder / Director

MoodMe

I create blogs, audio, and video content to education, equip, and ultimately drive leads and sales.

Head of Content Marketing

Trimble Transportation

Senior Product Marketing Manager

At a fintech/payments company, I created the go-to-market and brand strategies for the portfolio of SaaS products, from concept to delivery. Working with cross-functional teams, I positioned the product for success with small, medium, and large clients.

Achievements:

­   Launched an initiative to incorporate product marketing as a function within the greater marketing group, building unity between advertising, customer experience, content, branding, and product teams. 
­   Drove dramatic results in optimizing the product portfolio (300+ products) by working with a vendor to research and identify any overlaps or gaps. 
­   Led strategic initiatives to roll out Enterprise Canada functions and services, including fuel cards, tax reporting, permits, and SecureFuel.
­   Partnered with providers such as RoadSync to manage the integration of WEX payment products through third-party apps, enabling functions for warehouse/lumber payments.

Franke

I conceptualized and launched growth-oriented, data-driven solutions to optimize product, pricing, and marketing strategies across 13,000 SKUs. With a focus on the target market, I shaped the buyer personas so that we could optimize our business and brand strategies and achieve product-market fit. 

Selected Achievements:

­   Boosted sales by 15% YoY for the McDonalds signage products three years in a row by conducting analyses that enabled reduction of total SKUs and inventory obsolescence.
­   Increased overall sales 30-40% by researching products and processes to identify overlaps and non-performing SKUs, which resulted in a recommendation to streamline the SKUs. 
­   Improved point of sales revenue 25% by creating and implementing high-impact marketing strategies, including brand narratives.

Product Analytics Manager

Murphy USA

-Pricing and supply optimization
-Key competitor analysis
-Contract compliance
-Forecasting

Fuel Analytics

Done for You Small Business Podcasting | Host of It's Marketing's Fault Podcast | Podcast Prep Newsletter

Building a startup is no small feat. You’re juggling a thousand priorities, from scaling your business to serving clients—all while trying to stand out in a crowded market. That’s where I come in.

At Straightforward Media Group, we specialize in helping startups like yours solve a critical problem: how to create compelling content that grows your brand, nurtures leads, and converts prospects—all without adding to your already overwhelming to-do list.

Here’s the deal: Podcasting and video content aren’t just trendy—they’re some of the most effective ways to showcase your expertise, build trust with your audience, and close deals faster. But creating professional, high-quality content takes time, effort, and strategy. 


That’s where our white-glove service comes in.

When you work with us, you’ll get:

✅ A done-for-you podcast and video production service that takes care of every detail—from ideation to publication.
✅ Content that positions you as a thought leader in your industry, building trust with clients before they even pick up the phone.
✅ A team that handles the heavy lifting so you can focus on what you do best: running your business and serving your clients.

The result? A steady stream of high-quality content that amplifies your voice, makes your marketing effortless, and helps you achieve measurable growth—all with zero stress on your end.

If you’re ready to stand out, connect with your audience, and grow your business through content that works as hard as you do, let’s chat. 

Send me a DM or schedule an appointment if this sounds intriguing.

taplio

The Battle

Nathalie Lussier

Eric Rutherford

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