Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

ThinkaDay

I show premium 1- and 2-person businesses how to attract clients and increase sales.

Consultant to 1 and 2-person businesses

Children's Hospital of Philadelphia

* Developed EPM strategies and created data models to analyze trends of in-person and telehealth appointments; crafted and delivered strategy presentation to senior leadership with recommendations for improving patient access metrics across all Pediatric & Surgery divisions.
* Created dynamic operating model to amplify QGenda reservation data for maximizing exam room utility rates across multiple specialty care centers.

Sr. Advisor, Strategy, CHOPPA Team

University of Iowa College of Public Health

Taught Financial Modeling and Finance / Case Study Analysis to executive graduate students, EMHA program.

Finance Instructor

Phoenix Children's Hospital

* Developed and implemented EPM solutions to improve operations and supply chain for patient education materials for 45+ medical conditions
* Provided care for patients throughout all units of the hospital
* Completed six month volunteer rotation in Oncology & Hematology

420+ volunteer hours:

Process Improvement & Patient Care, Volunteer

United Planners Financial Services

* Coordinated successful transition of East Harbour Capital to a mid west-based financial services firm.
* East Harbour Capital was a private wealth management and financial consulting firm aligned with the broker / dealer, UPFS.  
*EHC provided investment management and advisory services to high net worth investors, corporations and families.

Founder, East Harbour Capital 

The Planning Group of Scottsdale, LLC

An independent registered investment advisory firm serving high net worth individuals.

* Coordinated firm's strategy within portfolio management, operations and business development to augment market share and AUM.

Managing Director

Turning your solopreneur skills into solutions people buy.

Picture opening the front door each morning to your small business in one of the quaint villages around Rochester, NY.

You’re smiling. You have no stress.

You know that customers are excited to walk into your store today and can’t wait to buy.

For the last several months your sales have been growing.

No more long, quiet days wondering when the next customer will walk through your door.

No more lying awake at night worrying about cash flow or even having to close up shop.

Sounds amazing, right?
You deserve it.

Customers that visit your business each week and then tell their friends.

They all want to buy from you.

Yes. I know.

You probably think you don’t have the time or money to make a positive change.

I felt the exact same way for the first several years when I ran a local brick-and-mortar business in Rochester.

I made every mistake and wanted to quit.

And then I made a smart change that turned my quiet business into an exciting one that clients wanted to enjoy.

Sales went up. Stress went down. It was incredible to have a simpler, balanced life, and I never looked back.

Sound good, right?

Great!

Let’s transform your customer traffic and sales—without requiring endless time or money that you simply don't have.

That's where I come in.

We meet in person. I listen.

We analyze your specific situation. 

I create and give you proven strategies designed for your business.

Message me "Rochester Small Business," and I’ll send you the full details.

~~~~~~~~~~~~~~~~~~~~~~~~~
All consulting services are offered through Thinkaday, Inc.
Erik Duncan is the founder of Thinkaday, Inc., and the lead consultant.

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