Waykeeper Farm & Nerdery

Neither my husband nor myself have a farming background, we didn’t grow up around livestock and we both had very small vegetable gardens as kids.

We wanted to get involved in small-scale farming because we believe that big agriculture is not sustainable.

I first learned about permaculture design when I started planting trees in my suburban backyard outside Dallas, Texas and they kept dying.

I learned more about the interconnected world of soil life. I got to appreciate how important water flow is, and how planting more than one thing together can help the whole do better.

After successfully planting some fruit trees, I wanted to bring animals into the picture to help increase our fertility and add diversity. 

So we made the plunge and bought a 17-acre farm. We kept a few of the original horses as boarders, and we’re grateful because we learned so much about farm life from these longtime horse owners who have seen it all.

After moving we jumped in with both feet and welcomed chickens, geese, ducks, and dairy sheep to our farm. Not to mention a few barn cats, and all of the amazing birds, butterflies, and bees.

We’ve been called “software nerds who pick up sheep turds” and that feels like a great way to put it.

The farm is an ever-evolving project, where we continue to plant more trees, and practice rotational grazing in an effort to regenerate the land and sequester carbon.

Permaculture Farmer

AccessAlly

AccessAlly is the #1 WordPress Course and Membership Solution for Industry Leaders.

We understand what it’s like to outgrow your systems.

We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users.

AccessAlly is a powerful, flexible customer-getting and retaining system that grows with your business, and that pays for itself.

It integrates deeply with automation marketing platforms like Infusionsoft, Ontraport, Drip, Keap, ActiveCampaign, and ConvertKit. 

You shouldn’t have to deal with software that hinders business growth.

Find out more at: https://AccessAlly.com

We believe that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.

Founder

Nathalie Lussier Media Inc.

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed online… and I love coming up with ideas to match your ambition.

I'm award-winning entrepreneur who has been making web sites since she I 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, I turned down this job to start my own business right out of college. 

Now running a six figure consulting company, I help thousands of people all over the world get techy with it, and I've been featured in Forbes, Inc., FastCompany, Venture Beat, Mashable, and Under 30 CEO.

I've been blogging for over 10 years, and really “get” the online marketing landscape, focusing heavily on improving key business metrics like traffic, subscribers, and sales. 

I've helped clients launch online campaigns that generated over $139,000 in sales in under a month, and kickstarted entire new businesses using these strategies. 

Clients and customers rave about my ability to simplify the complex, and make technology and digital strategy easy to understand and implement.

Founder / CEO

Wise Women's Council

Lead the Wise Women's Council members in a workshop around Scaling on Your Terms, and what's needed for today's leaders to grow a business sustainably.

Workshop Facilitation

CoachingOurselves International Inc.

Part of the Coaching Ourselves team, learning how to manage better through experience as a manager. Providing web strategy consulting, software wrangling, and social media mojo.

Web Strategy Consulting

Morgan Stanley

*  Worked closely with clients to design and develop an Adobe Flex interface to display key business data in a refreshing format.
    * Implemented dynamic charts and graphs from XML SOAP responses to give users a visual understanding of the data in Flex and Action Script.
    * Developed an Export to Excel function to retrieve data from Flex into a spreadsheet format that can be saved by users.
    * Wrote end-to-end functionality starting from Flex, through ASP.NET to pass SOAP messages, to coding Java server side database queries and data aggregation.

Application Software Developer

Platform Solutions Inc.

-Lead the daily bug status meetings, developed a PHP tool to display transient bug counts, managed the assignment of bugs to developers and tracked their progress.

-Learned the IBM z/Architecture assembly language by writing, testing and debugging new z/Architecture instructions using Intel's Itanium Assembly language.

-Leveraged self-modifying code to develop a dynamic debugging tool, written in Intel Itanium Architecture Assembly.

CPU Firmware Developer

-Designed and developed two new client-side C# view modules while adjusting to changing specifications and time constraints.

-Leveraged C# serialization and SOAP request/response messages to communicate with the Linux-run server side code while tracing the messages through from C# to Java in Eclipse.

-Wrote unmarshalling code to take XML and dynamically create columns and rows in a grid and display SOAP response data to traders.

-Incoporated my modules into the existing pricing form to recalculate prices based on the changing data retrieved from the feeds.

Trading Application Developer

ALT Software

-Became the sole developer for the C#-based test automation project (both build and test managers), implementing over 30 new features while increasing the level of stability and performance of the program.

-Leveraged C/C++ and OpenGL to create visual test cases to verify a safety critical Aerospace graphics driver.

-Traced through the graphics driver code and helped driver developers to pinpoint bugs, while acquiring a deeper understanding of graphics and low level programming.

-Developed keen interpersonal skills by working with QA for the automation program, while catering to the needs of users and keeping the MySQL back-end and the GUI front-end well organized.

Software Developer

Nuance

-Researched and proposed a new database system and implemented the database layer changes with a co-worker.

-Reimplemented two modules of the Voice Recognition program, performed developer tests, created a personal schedule for time management while meeting release deadlines.

-Worked with a team of testers and developers to debug and maintain existing code base and also worked remotely with a team from an offsite office.

-As a Quality Assurance Engineer in 2004 I wrote and debugged Perl scripts, to set up new testing environments for different aspects of the software product.

Speech Application Developer

I'm the founder of AccessAlly, the most flexible WordPress plugin designed to elegantly deliver your digital offerings as your business grows.

I'm a also permaculture farmer and raise dairy sheep, ducks, chickens, and geese.

I lead a team of incredible humans alongside my husband Robin because we believe that education can help defy stereotypes.

We're on a personal mission to help regenerate the soil and grow food in sustainable ways.

On LinkedIn, you'll find me posting about everything from online course creation, promoting membership sites, and raising dairy sheep.

Plus all of the ups and downs that come up for us as startup founders, what it's like being a woman in tech, and why I'm so passionate about regenerative agriculture.

Nathalie Lussier

Turner Creative

You write the thing. (Or have it written.) I make it sound more human, so it connects better with your audience and—ultimately—sells more. Is that enough of a USP? 

• Marketing and messaging strategy
• Voice of customer (VoC) research and strategy
• Email campaign planning, writing, and consulting
• Landing page planning, writing, and consulting
• Positioning, strategy, and funnel consulting

Positioning, Messaging, and Copywriting Consultant

Marketing Passivhaus

I'm the host of this new podcast, where we hear from architects, designers, builders, suppliers, owners, and other experts in the Passivhaus and high-performance building space.

We'll be talking about what's working and what's needed when it comes to marketing buildings that meet or aspire to the Passivhaus standard.

Podcast Host

Indie Musician

I have been writing songs for public consumption since I was 15 years old. I don’t write as much now as I used to, but I am just as passionate about music and always up for a jam.

My two main projects so far have been Motor City Ghosts, based out of Nagoya, Japan, and Readable Ink, based out of Ottawa and Toronto, Canada. There’s music out there, if you care to find it - let me know what you think!

Singer, Songwriter, Guitar Player

SNAP Copy

SNAP is conversion-optimized copy on demand.

Send us your copy — from websites and landing pages to blog posts, emails, and more — and we’ll turn it into a conversion machine that ramps up your revenue.
 
Or, send us your small copy jobs (PPC ads, etc), and we’ll write ‘em from scratch.

Co-Owner and Conversion Copywriter

The Copy & Design Brew

This is the podcast where we drink craft beer and wax poetic about the salubrious world of freelance copywriting and graphic design.

Subscribe on iTunes at https://itunes.apple.com/ca/podcast/the-copy-and-design-brew/id1166647885

Podcast Co-Host

Bluedrop Performance Learning

• Wrote e-learning courses for the aircrew of the CH-147F Chinook Helicopter
• Analyzed, edited, and reviewed content
• Developed instructional design plans aligned with applicable style guides and standards
• Developed storyboards using various tools and media
• Consulted and collaborated with client and in-house Subject Matter Experts
• Worked with SnagIt, Seapine tracking software, Outstart, ProForm, Articulate Storyline, MS Office

Instructional Designer

Self

• Backpacked overland from Bangkok to London with my wife, Kayte, over 4 months
• Explored Thailand, Laos, Cambodia, Vietnam, China, Russia, Poland, Belgium and England
• Upon return to Canada, joined groups and networking/professional development events
• Attended seminars on technology, human resources and social innovation
• Completed "What Color Is Your Parachute?" job-hunting workbook

World Traveller and Job Seeker

ECC Japan

• Managed and coordinated the schedules of 100+ teachers working at 45 schools
• Screened, selected and interviewed domestic candidates; advised Management
• Co-created and delivered orientation and workshops on policy and procedure
• Regularly created and distributed company e-mails, memos and newsletters
• Improved employee morale; satisfaction rating of 94%, from 50% the previous year
• Identified the need for and held disciplinary meetings when required

HR Generalist

• Prepared and delivered classroom materials
• Created lesson plans, discussion and assessment questions as well as unit-end quizzes
• Assessed and evaluated student progress, advised on course selection
• Developed strong client relations with students and potential students of all ages
• Maintained a high company standard of professionalism and punctuality

English Language Instructor

Scotiabank/Scotia Capital Markets

Contracts from Jan 2007-July 2007 and Dec 2007 - Jan 2008 (F/T)
Summers of 1999, 2000, 2001(F/T)

• Balanced U$ account and Global group-accounts daily
• Learned various roles and financial software applications (VersaPath, ADP, BPS, CMTS)
• Trained summer student and one new permanent staff member
• Communicated with clients, salespersons, and traders
• Entered, cancelled and amended trades and client accounts using ADP Trust software
• Improved job efficiency and trained regular staff to implement updated processes

Senior Accounting Officer, Global Trading; Data Clerk, Trading Administration

Canadian Opera Company

With this job came my first real taste of being responsible for other people. I was the supervisor of whichever floor I happened to be posted to - usually overseeing a team of 4-6. Not inconsiderable.

I got to wear a walkie-talkie and was able to hone my skills in tact and discretion, sometimes being called into heated situations with high-paying guests.

As one of the original staff of the Centre, I was involved in the initial hard-hat tours, modeled the usher uniform for the press, and worked the star-studded inaugural event: Wagner’s Ring cycle.

Floor Captain, Four Seasons Centre

Marketing Strategist & Conversion Copywriter - I help founders increase conversions by making their websites talk to their ideal customers

If you like having what you think, say, and do all match, we'll likely be a good fit.

With 11+ years of experience strategizing and writing copy for founders and marketing leaders, I've helped dozens of established B2B, DTC, Tech, and Service businesses grow, rebrand, clarify their messaging, and increase sales and connections. 

I specialize in voice of customer (VoC) research and strategy, which I use to craft compelling copy that speaks to your ideal customer using language they'll appreciate and understand.

I also bring a fresh and creative perspective to each project, drawing from my diverse background in instructional design, homeschooling, music, podcasting, and world travel (including living in Nagoya, Japan, for 3.5 years). 

Whether you need to attract, convert, or retain more of your ideal customers, I can help you create well-researched, conversion-focused copy and strategies for your email campaigns, landing pages, positioning, and funnels.

The two easiest ways to work with me are:

• Buy My Day ($2500) - Get me for a day on whatever needs doing
• Hero Section Helper ($500) - Rewrite your homepage hero section

I'm also available for long-term projects and retainers. DM me for details on how to get started.

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The Battle

Nathalie Lussier

James E. Turner

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