Nathan Baugh

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

In light of Sanderson’s Apple TV deal I’d like to remind you one of the best selling authors in the world has 17+ hours of free lectures on writing and storytelling on youtube:

-> Brandon Sanderson
-> Playlists
-> Writing Lectures (2025)

An insane amount of value.

I’ll share my notes on the class this weekend: https://lnkd.in/gXaqKe2u

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel sometime ~soon.

Turned 30, hiked the Inca Trail, went to two great friends’ wedding in Lima, and finalized the cover of my debut novel. What a month.

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After my freshman year, I did freelance writing to the tune of $0.04 per word. I'm a horrendously slow writer -- I like to take my time with each sentence, it's a habit I've tried to break for years -- and the clients were the sketchiest sites you can imagine.

The experience taught me you can't make good money as a writer, that writing is a commodity paid for by the word. A dream killer.

I could not have been more wrong.

When we moved to Madrid, someone liked my tweets and asked how much I charged for writing. Without a clue, I told him $2k per month. I made up this number. It felt like a loonshot.

He said sure sounds good, and I worked for his agency for the next year. Eventually, I went out on my own, and his advice was basically charge a lot more.

So I did, and today ghostwriting makes up about 60% of my revenue -- the rest comes from newsletter ads and info product sales.

Are there ups and downs? Absolutely. But I'm more convinced than ever now's the best time in history to be a writer. There's demand for the work, and there's non-gate kept access to distribution and knowledge.

***

My friend Nicolas Cole taught me more about this world than just about anybody. His ship30 program changed my life, and his PGA is incredible for anybody thinking about ghostwriting as a business or side gig.

They're doing a free masterclass tomorrow on nailing your client's voice. Check it out here: https://lnkd.in/eKQ-E67v

It's my favorite part of ghostwriting because it's the most like fiction writing. Essentially, I create a character for each client and part of my editing process is, "Would this character actually write / say this?"

If yes, it's good to go. If not, then back to the chopping block.

A friend asked me what metric his company isn’t measuring about their linkedin activity but should be.

I could tell he expected me to pull out some obscure metric but instead I simply told him number of posts per month.

Everyone tracks impressions, followers, leads, etc etc

But those are all outputs. The only input is the post, of which volume and quality are the only things that matter.

Quality is an intuition thing, but volume is a number. 

More volume, almost always good.

Decided I’m taking my own advice. Gonna post here more often, even off the cuff like this.

Aiming for 5x per week.

Here’s a collection of the 10 best books I read in 2025 — probably the most eclectic mix you’ll see:

In no particular order.

1. The Inner Compass by Lawrence Yeo
2. The entire Sun Eater series by Christopher Ruocchio
3. The Pathless Path by Paul Millerd
4. Mists of Avalon by Marion Bradley
5. You Can Just Do Things by Jay Yang
6. Persians by Lloyd Jones
7. Consider This by Chuck Palahniuk
8. The Sword of Kaigen by ML Wang
9. Hyperion by Dan Simmons
10. East of Eden by Steinbeck

Tried to read very little business books given I consume that content all day. What’d you read? What’d you enjoy?

The fact Randall Wallace is casually on linkedin teaching screenwriting and storytelling with examples from his incredible career is the most underappreciated wonder of this site.

This morning I got to read the novel Tommy Clark’s working on and I regret to inform you he’s as good a fiction writer as he is on the internet.

Tell a better story, build a better business ・ Entrepreneurial Fableist, Eventual Fantasy Author

tl;dr follow to become a better storyteller.

Note: only follow if you love obscure business lore AND fantasy. Real nerds only. 🧙‍♂️ 

I write tiny entrepreneurial fables every week that distill nuggets of wisdom from the world's greatest storytellers in the context of business, marketing, and the pursuit of potential—with a side of memes & cheek.

Read stories to become better at stories.

Weekends are for personal, true-adjacent tales.

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I'm a 6 figure ecom store operator, work as a marketing director, and write about dragons for fun.

I've read hundreds (maybe thousands?) of books, started 3 companies, lived all over the world, and even worked as a lawyer. I condense all the best learnings into swipeable carousels for your perusing pleasure.

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Need help with Growth Marketing? My agency Flywheel Digital can help.

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The Battle

Nathan Baugh

Scott Whitley 🧙‍♂️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Baugh's LinkedIn Performance

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