Nathan Baugh

World Builders

Founder / Writer

Senior Consultant

Clemson University

Tutor

Teach For America

Accelerate Fellow

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

Roast my potential book covers. 

What do you like? What don't you like? Which would get you to pick it up off the shelf?

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel this fall. Building something new.

A few years ago, I went to a $15 open mic in Austin. First comedy show I’d seen.

Dude gets on stage. The crowd goes nuts. It’s Shane Gillis, one of the most popular comedians in the world.

He pulls out a notebook and a pen, grabs the mic, and starts telling jokes.

When the crowd gives one of those loud, genuine laughs, he jots down a note. When the crowd looks at each other, confused, he jots down a note. When the crowd stares at him, expecting more, he jots down a note.

You get the idea. He’s testing jokes. Making a note of what’s connecting and, even more importantly, what’s not.

Then, I imagine, he cuts or changes the parts that don’t connect. Tests them again another night. And repeats the process until the joke, his story, is tight and compelling throughout.

He made me realize:

This is how you can treat Storytelling, too.

Your story is flexible. You can constantly test, get feedback, improve, repeat. Like Shane, what you’re looking for is moments of connection:

- Your boss starts nodding along.
- Someone leans forward in their chair.
- Your beta reader leaves a great comment.
- There’s a spark of interest in your partner’s eye.

You get the idea. You’re searching for that visceral reaction in your audience. When you see it, you double down.

Stories are iterative.

I've created 2 new landing pages over the last 6 months. One converts horribly while the other converts incredibly well. Some weird stats:

- The horrible converting one is priced at $99.
- The incredibly well converting one is priced at $499.

The obvious answer is an audience mismatch -- people expect story related stuff from me, not 'grow your writing business.'

Sure that matters but let's be real not a <1% to 18%+ jump.

So what's the difference?

Very simply -- I ran the second LP through 🇺🇦 Eddie Shleyner's entire Transformational Landing Pages training... and haven't put that effort into the first.

One idea that -- in my opinion -- made the biggest difference:

Fascinations

Eddie says a fascination is "any sentence designed to conjure intense curiosity and compel action, in that order."

Capture the attention, then direct it.

I loved the idea. Loved the entire course.

Eddie's running a crazy BFCM sale. From $999 to $249.

This is my affiliate code, which I'm proud to share: https://lnkd.in/gbKDPAqr

Hands down the most effective course I've taken all year. If you'd like your landing pages to convert more people, it is a no brainer.

PS. Here's the LP that actually converts: https://lnkd.in/gZwScNBr

LinkedIn constantly shocks me how helpful people are. So many people took time to share great feedback on the covers for my novel.

Thank you thank you thank you.

To keep up w the project - just monthly notes - plop your email here for the waitlist: https://lnkd.in/gTeaFfwE

I talk about digital writing & personal progress

Here's a quick rundown of how I've spent my last 5 years:

1. Studied math and played football at Princeton. I graduated in 2018 with a degree in financial engineering and played center for the Tigers. In college, I was a 280-pound offensive lineman, so for the last 5 years, I've had to completely rewrite my personal operating system on the health & fitness front. I currently weigh 185 pounds and have learned a lot along the way!

2. Graduated and immediately started working for BlackRock in New York City. I worked as a junior hedge fund trader for 4 years, focusing on global macro markets. This was my dream job and the only corporate job I've ever had. In fact, it's the only job *interview* I've ever had (since I interned there as a junior in college).

3. Realized working for someone else was not going to be the long-term path for me. 12 months into working on Wall Street, I saw someone in their mid-40s ask their boss for permission to go to their son's Little League game. At that moment I realized I wasn't cut out to take directions or instructions from other people for very long.

4. Started to write on my old blog, then on Twitter. Rather than quit immediately, I started to passively explore other opportunities by writing online, starting out on my old blog (which no one knew existed), then transitioning to Twitter in July of 2020.

5. Changed my trajectory with a 30-day writing challenge, which led me to start Ship 30 for 30. In September 2020 I was ready to give up writing entirely. But I gave it one more shot, this time moving from a weekly blog post to a daily Twitter thread. The challenge was a huge success. It took me 9 months to reach 100 followers and 1 month to go from 100 to 2,000. And that personal writing challenge turned into the foundation of Ship 30 for 30, which started as nothing but a Slack accountability group to help people publish consistently.

6. Scaled Ship 30 while working remotely for all of 2021. I built and scaled Ship 30 with Nicolas Cole to over 2,000 students in 2021—all while continuing to work full-time (remotely) for BlackRock. But towards the end of 2021, Ship 30 hit an inflection point and it no longer made financial sense for me to continue working on Wall Street.

7. Left BlackRock in March of 2022 to write and build on my own. After weeks of weighing the pros and cons and trying to project my path forward, I made the decision to leave BlackRock and chart my own path. 15 months into making that decision and I'm confident it's the best one I've ever made.

Dickie Bush 🚢

I used to have one severe addiction:

Planning.

My brain loved the cheap dopamine of gathering:

• Books to read
• Tasks to complete
• And videos to watch

But when it came to taking action, the euphoric rush faded.

What ended my addiction?

This story of two men learning to fish:

The first fisherman heads straight to the marina to buy the best fishing boat money can buy.

He specs out a custom, carbon fiber rod.

And he spends time reading up on everything there is to know about fishing:

• Casting techniques
• Baiting techniques
• Reeling techniques

You name it, he's bought the book on it.

And of course, he's watching the fishing channel every night for hours, learning from the best of the best.

A few months later, he finally feels ready to fish.

The next day, he heads out on the lake in his new boat with his fancy rod and wealth of fishing "experience" built up over the last few months.

But six hours in, nothing. Not even a nibble.

What happened?

Turns out, the second fisherman had already sucked the lake dry.

On day one, the second fisherman grabbed a shitty rod, sliced up a hot dog, and went out to the lake.

• The first day, nothing
• Second day, nothing
• Third day, nothing
• One week, nothing

But on the eighth day? His first nibble.

And every day after, he honed his technique.

He found a baiting technique that worked a bit better. Or a new spot with a few more fish.

And after three weeks of iteration, he found the winning combination.

Before long, he was hauling in hundreds of fish every day. To keep up with his daily haul, he hired a small team to help him. And from there, he opened a restaurant with fat margins to sell his fresh fish.

And after that, he opened a fishing school to teach others his craft.

He did all of this while the first fisherman sat around gathering gear.

Sure, the first fisherman felt productive. He was "learning" after all, right?

But there was one difference: feedback.

Every day the second fisherman had an idea of something that might work better. And he went right to the market to validate his assumption. If it worked, his strategy improved. And if it failed, he learned something new.

The moral of this story?

Get to action as quickly as possible.

When you find yourself gathering gear, grab a shitty rod and start fishing.

10 timeless copywriting strategies that generated over $1,000,000,000 in sales:

I study legendary copywriters as I build my 7-figure business.

And Gary Halbert was one of the best.

His writing process was dead simple.

And in one of his very last sales letters, he shared 10 time-tested strategies for writing better copy, faster.

Here's a breakdown of each one:

—
📌 These timeless strategies helped my writing business generate $20,000,000.

This is how I know ghostwriting is the easiest writing business to start & scale to 6+ figures.

And right now, the quickest way to get started is to become a LinkedIn Ghostwriter.

Want to land high-paying writing clients?

Then click "Visit my website" at the top of this post for everything you need to get started.

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Nathan Baugh

Dickie Bush 🚢

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taplio

The Battle

Nathan Baugh

Dickie Bush 🚢

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Baugh's LinkedIn Performance

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