Sharpend

I work with startup founders to develop self-awareness, improve emotional intelligence (EQ), learn communication/leadership skills and scale with their business.

Prior to coaching I spent 7 years as founder and head of marketing at Looksharp, and then worked as a marketing executive and advisor to a number of leading San Francisco startups. 

Learn more at https://www.sharpend.co/

Executive Coach

500 Startups

Mentor

Parallel18

Various Companies

Advise, consult, and do marketing work for various venture backed startups.  

Specialties include:
-SEO
-Content Strategy
-Content Development
-Marketing Ops (automation through sale)
-Lead Generation 
-Business Development
-Data and Analytics
-Email Marketing
-PR and Marketing Communications
-Brand Strategy & Creative

Software Expertise includes:
-Google Analytics
-SQL
-Marketo
-Salesforce
-ExactTarget
-Mailchimp
-Optimizely
-SproutSocial
-Trello
-more

Marketer in Residence

Carta

Helped Carta through a critical rebrand, new marketing team hires and growth of demand gen channels that resulted in a 40% lift of net new MQLs.

Demand Generation:
-Managed Carta's inbound marketing efforts including webinars, white papers, and product marketing content. Webinars alone accounted for a 20% increase in monthly marketing generated revenues.
-Collaborated with Carta engineering team to implement site-wide SEO changes that resulted in numerous keywords moving from 50+ rankings into top 3 results and a 70%+ increase in organic traffic.
-Developed and launched Carta's first-ever event marketing series including two large-scale half-day events in New York and San Francisco. Each event was cash-flow positive and resulted in hundreds of net new leads, increased brand exposure and powerful online content.
-Worked closely with Carta's outbound email team to nurture new leads from lead generation through the sales pipeline.

Rebrand:
-Helped develop new brand messaging map, including key messages for press, current customers, internal stakeholders and more.
-Worked with engineering team to develop strategy for domain cutover and technical rebrand implementation.
-Collaborated with marketing, engineering, and design team to help redesign and rewrite content for every webpage on the Carta website and reposition product pages with new brand in mind.

Team:
-Hired and grew marketing team from 1 to 6 people. Led charge in interviewing, hiring and training new marketing hires.
-Used Asana to manage team goals and sync day-to-day work with broader business strategy.
-Developed marketing dashboards and pulled key marketing metrics using SQL, Google Analytics, Looker, and other tools.
-Presented marketing metrics at monthly KPI and leadership team meetings.

Digital Marketing

Looksharp

Founded Looksharp and led the marketing team from idea stage through Series A and beyond. Used an "Iterative Marketing" approach (running rapid fire tests and using data to track and scale campaigns) to drive user and revenue growth.

Overall:
-Grew student audience from 0 to over 10 million uniques annually through SEO, business development, content, press and more.
-Generated over 100,000 inbound B2B leads to support successful sales operation.
-Built reports using SQL and Google Analytics to measure campaigns and drive business strategy.

SEO:
-Worked with engineering and design team to optimize website and gain #1 ranking for over 90% of top keywords in the internship space.
-Developed content strategy and managed team of fifty plus writers to support SEO goals. 
-Used Optimizely to improve conversion rate on SEO landing page by over 50%. 

Content:
-Developed long term content strategy using personas, competitive positioning, and SWAT analysis.
-Managed editorial team of 50+ bloggers to create compelling daily content.
-Invented new recurring B2B content including 'Annual Internship Report' to monthly "College Hiring Webinars" and more that drove thousands of net new leads.

Data​:
-Queried SQL database to develop monthly cohort graphs used to analyze business KPIs.
-Queried Salesforce and Marketo to pull reports and graphs and analyze marketing / sales operation.

Branding and PR
-Developed relationships with top industry journalists and received press mentions in publications including: the WSJ, TechCrunch, WashingtonPost, Mashable and more.
-Managed brand transition from established brand to a parent brand including a number of technically challenging changes.

Founder

Founder -> CMO -> Exec Coach

I coach founders and co-founders from Series B - D. I specialize in co-founder dynamics--helping co-founders build more effective and fulfilling partnerships. 

I believe in a world where leaders have done the work to know themselves, in order to build lasting businesses and a more interesting future.

Nathan Parcells

Fractional Chief Learning Officer For Family Office & Enterprise II Author, Therapist, Consultant - Resolve Conflict / Heal Trauma / Build Wealth

The women and families I serve are...Stepping into ownership or leadership while carrying family expectations you didn’t choose and stories about money, power, or worth that no longer fit.Navigating unspoken dynamics with siblings, parents, or advisors that make decision-making feel emotionally loaded rather than strategic.Sensing that wealth could be a force for healing and leadership, yet noticing how easily it becomes a source of silence, pressure, or division.At the same time, the world is shifting rapidly.Women are inheriting unprecedented levels of wealth.AI is accelerating decision-making and distancing us from intuition and relationship.And many women are asking:How do I lead with wisdom in my family of wealth?This is where I come in.I work with women in the wealth space who are ready to move from inherited narratives to intentional leadership, rewriting the stories they were born into and stepping into stewardship with clarity, confidence, and emotional authority.Through my work and my upcoming book,From Echo to Athena: The Evolution of Women in the Great Wealth Transfer,I guide women through journeys of growth and transformation helping them integrate wisdom, power, and care as they assume their place within family enterprises and legacies.My work blends trauma-informed family systems, ancestral healing, and strategic advisory support to help women become stabilizing, visionary leaders inside complex family systems.✨ From Echo to Athena JourneysCurated experiences for women inheriting wealth who want to move from silence, role confusion, or emotional burden into authorship, leadership, and legacy stewardship.✨ Family Alignment &amp; Communication IntensivesFacilitated experiences that help families reduce conflict, clarify fairness, and restore trust—without sacrificing performance or dignity.✨ Stewardship &amp; Learning PathwaysIn partnership with Tamarind Learning, I help women and next-generation leaders build emotional fluency, financial literacy, and leadership capacity for long-term stewardship.If you’re ready to step into your role as a leader, I’d love to connect.Schedule a conversation here:https://www.lifestyleforlegacy.com/contact

Ruschelle Khanna, LCSW

Very excited to share that along with my colleagues Michael H Hallett and Bernadette O'Brien Thompson we have launched the Ancestral Healing Center.

Join our weekly cafe chat on Tuesdays (9am Pacific, 12pm Eastern, 5pm London) to meet the team and see how we can help with recognizing and releasing ancestral family patterns.

Link to join: https://lnkd.in/eS3dCzED

Founder From Echo to Athena Journey Series for Women ❤️🧠 I Co-Founder Ancestral Healing Center I Making Wellness A Priority I Click the Link to Book A Consultation⬇️

It’s been a while since I started my role at Ancestral Healing Center as a Co-Founder, but I wanted to share this update with everyone.

At the Ancestral Healing Center we are excited to offer a complimentary weekly chat where we share the life changing power of connecting with your heritage. Check us out today!

Open article: Discover Your Roots by ancestralhealingcenter.com

The Great Wealth Transfer is often framed as a financial event.

It’s actually one of the largest feminist movements of our time. 

For centuries women have had to armor-up and enter into a man's world.

I and my Co-Authors would like to welcome you to the big shift. 

The shift into vulnerability as our superpower. 

Strength in the delicate. 

Would you like to learn how some of the top female voices are restoring harmony to the masculine and feminine?

Stay tuned for more...

Artwork by Isabelle van Zeijl, curated for this project by Ann Priftis.

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ruschelle-khanna-consulting

ruschelle-khanna-lcsw-pllc

Established international acclaimed artist. Recognized for her mastery to create striking self portraits with depth and meaning who enriches life, possessing lasting and impressionable depth and value

CEO Off-Piste Fine Arts Ltd./Art Advisor/Appraiser/Ex-Amazon; Member Association of Women Art Dealers (AWAD); Member, Association of Women in the Arts (AWITA); Member ArtTable

Ann Priftis

Picture it, a divine wedding, every god was invited except Eris, the goddess of discord.

Enraged, she threw a golden apple into the feast, inscribed:
“For the fairest.”

Three goddesses came forward wanting to claim the apple:
Hera offered power.
Athena offered wisdom.
Aphrodite offered love.

Paris chose only one and the Trojan War followed.

When we fail to elevate all aspects of ourselves, chaos ensues. 

When wealth is stewarded without balance, families fracture and legacies unravel.

But when power, wisdom, and love are held together, wealth becomes sustaining rather than destructive. 

From Echo to Athena: The Evolution of Women in the Great Wealth Transfer aims to re-imagine the narratives that have shaped masculine/feminine power dynamics for centuries.

And now is the time to get this right.  

The apple is already in our hands.

Are you ready for the largest feminine movement in our lifetime? 

What we choose now will shape generations. 

Join a powerhouse collective of female voices as we journey together to create an healthy, wealthy future for the next generation. 
-------------------------------------------------------------------------------
Hi I'm Ruschelle and I'm highlighting the leading voices in this feminist wave we call The Great Wealth Transfer.

I rarely share posts. In my opinion this is the most important issue we are facing in the world today. 

This is why I Co-founded The Ancestral Healing Center. This is why I wrote Inherited Trauma and Family Wealth. This is why I'm collaborating with some of the most influential women in the family/health/wealth space. 

Your attachments define who you are. They keep us sane.  They allow us an opportunity to be seen. 

I'd love to know your thoughts on this post.

View company: Center for Humane Technology

You’ve read the headlines about AI psychosis — chatbots leading users to lose their grip on reality, upending lives and tearing families apart.

Dr. Zak Stein has been studying these cases long before they entered the public consciousness. He doesn’t see just a few isolated cases that can be fixed with tweaks to the models. He sees the emergence of what he calls the attachment economy: AI systems that are designed to exploit our most fundamental psychological vulnerabilities on an unprecedented scale.

We waited a decade to respond to the harms of the attention economy. We can’t make the same mistake again.

Read more about Zak’s diagnosis and solutions from his appearance on Your Undivided Attention: https://bit.ly/3NN9m3K

Today at AHC we are chatting about our framework. Want to learn more about the 4 fundamental pillars to healing generational trauma? Join us Tuesdays 12pm EST!

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The Battle

Nathan Parcells

Ruschelle Khanna, LCSW

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The Battle

Nathan Parcells

Ruschelle Khanna, LCSW

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ruschelle Khanna, LCSW's LinkedIn Performance

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