Blue Sense Digital

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it's important to understand:

→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:

· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We'd encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Co-Founder & Head of Paid Media

Blues Brothers Podcast

Co Host

Scaling eCommerce Brands Through Profitable Acquisition

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it’s important to understand:
→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:
· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We’d encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: 

https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Nathan Perdriau

Found out our Youtube videos are the training programs at two other AU agencies... 👀 

Honestly, stoked about it – if our free content is how your team learns, that’s a pretty good endorsement.

But it also says a lot about the gap in founder-led expertise at most agencies.

Our team gets the YouTube content plus all the IP that never makes it to socials, our internal SaaS, team-wide trainings, pod trainings, 1-1 trainings and the list goes on...

If you’re working at an agency but consuming our content. Reach out to us and work at the source - would love to chat.

Producing Better Financial Outcomes for 8-9 Figure Brands

In ecom, the biggest lie is: “just spend more on ads, and you’ll become more profitable.”

That only works if your operating expenses stay flat – and in real life, they almost never do.

As revenue grows, most brands add people, agencies, software and warehousing, so OpEx climbs with it.

At the same time, paid media gets less efficient the harder you push it, so extra spend ≠ extra profit.

This is one of my favourite videos that we've made this year. You can watch it in the comments below.

Most CFOs understand cash flow better than any agency ever will.

But I keep seeing one mistake.

Some CFOs still treat paid media like a cost centre, rather than a revenue driver.

I think that mindset comes from traditional advertising.
Radio and TV were hard to link to sales.
But, e-commerce is different.

For many brands, paid media drives the majority of revenue.

So, CFO's meet you halfway by basing budgets around ROAS.

But, chasing a ROAS target is an outdated model.
ROAS can be “hit” with mostly returning customers.
You get a nice dashboard, but no real growth.

If you want growth, you need your paid agency to be modelling the return of each new incremental dollar spent.

Unfortunately, most agencies have no idea where to start - or their modelling is too inaccurate to be helpful.

The solution:

→ Your agency provides forecasted spend level that maximise profit contribution
→ CFO tests the model & challenges the assumptions built in
→ You get a budget forecast that's grounded in a quantitative analysis, and qualitatively referenced against the CFO's experience

AI helps drive record $11.8 billion in BFCM sales, despite order volume falling by 1%.

Temple & Webster have lost $1B+ on their market cap is the past month...

Most AU ecom brands get humbled when they launch into the US.

Their winning ads are propped up by years of brand equity in AU, so when they hit a cold US market, ROAS falls off a cliff.

In the video below, I unpack why your winners aren’t as good as you think, how to use Q1 as a stress-test, and the 3 other levers that make or break international launches.

If you’re doing $5M+ and eyeing the US in the next year or two, this is the playbook I’d be using.

3 reasons you death spiral as a large business & how marketing should be involved:

If growth feels slow, what if the answer is simpler than you think?

I audited a brand that's destined to lose. It was because their P&L was fundamentally broken...

How you should be checking spend pacing this weekend across BFCM:

Just did the math... our average 8-figure client was up 58.8% this Black Friday year on year. 

Crazy results.

- 4 brands hit their first $1M month
- 1 brand hit their first $2M month
- 3 brands hit their first $1M day

Full podcast in comments below that breaks down all the learnings from the weekend.

95% of Black Friday purchasers were financed...

Well, not really.

~11% of all Black Friday spending was via BNPL (Klarna, etc).
~ 84% of purchases were made with a credit card.

What's concerning is:

67% of those credit-card users said they did not expect to pay the balance off within 30 days.

For reference:

Typically 4-7% of transactions are via BNPL and ~40%+ are via credit.

Black Friday always pushes credit use to it's extremes, so that's not much of a surprise. BUT, majority of that debt won’t be cleared next month.

Q4 ruins most people's Q1...

Because all your focus goes to Q4.
Then, you just accept that Q1 is a poor quarter.

This doesn't have to be the case.

We had a client this year who had their biggest revenue peak in March.
It was due to a product drop, that was hyped up in Q4.

Here's another example...

LEO LIN drops a Zodiac collection each year (e.g. Year of The Snake).

It crushes because:
→ It's relevant to the season
→ It's a limited-time drop (that won't come back for 12yrs)
→ It capitalises on driving repeat purchasing from the November cohort

But, this all requires planning.

Planning well in advance to manufacture a revenue peak.

A bad way to approach Black Friday (on the day):

The best ads right now are not selling products. They are selling the whole category. Want to see why this works so well?

Don't launch with a coupon code tomorrow without doing this:

I used to think marketing calendars were useless. Then I realised most brands are doing them wrong. Here is what they should be instead.

One launch changed their whole year. It was all in the planning. What would happen if you did the same?

Revenue dips in Q1 due to 3 key reasons...

Stratus Digital

Lead Generation Paid Media Expert

Intelling Ltd

Looking after 8-figure annual advertising budgets on Meta, Google, and other paid channels for strict CPL lead generation across industries for clients.

In charge of building strategies, creative direction, day-to-day account management, team management, audience creation, and customer journey creation with landing pages, lead capture with a whole host of other variables.

Paid Media Lead

Axon Garside | HubSpot Diamond Partner

Looking after Paid Media strategy and sales for clients at a HubSpot Diamond Partner. 

Worked heavily on a variety of paid accounts, whilst learning the ins and outs of Inbound Marketing and complex website projects all built on the HubSpot CMS.

I was also the resident marketing manager tasked with executing a multi-channel strategy involving up to 8 stakeholders in the business to fill the sales pipeline with over 4000 leads.

Did full deep-dive HubSpot analysis and reporting for clients, led projects with up to 8 members of staff involved, had strict deadlines and deliverables, and worked closely with commercial teams to optimise front-end marketing for greater back-end sales efficiency.

Inbound Consultant & Paid Media Lead

THG Ingenuity Cloud Services 

Youngest senior in company history and was lucky enough to be looking after paid media across all B2B facets of The Hut Group. THG Eco, THG Ingenuity, THG Hosting, THG Detect and UK2.

Managing a myriad of budgets mostly on Google whilst focusing on efficient data capture, bespoke landing page and successful customer journey creation.

Senior Digital Marketing Executive

Promoted from managing the smaller accounts to looking after the largest B2B budgets across the company.

Managed over £200k in annual budgets and was part of the team that set up the entire sales cycle for THG Hosting on Salesforce.

No organic presence for the brand so paid was the sole driver of inbound revenue, pipeline was multi-7-figures of contract value at the end of 12 months after the paid activity.

Digital Marketing Executive

Moved onto the B2B facet of THG working on meta accounts for a website builder called Dotable and a D2C hosting brand called UK2. 

Performance on these accounts allowed me to get promoted into looking after the Google Ads for THG Hosting now called Ingenuity Cloud Services.

Digital Marketing Apprentice

THG Ingenuity

Start of my career working in the paid media team of THG Ingenuity working on Gillette and Nestle accounts from a PPC and affiliate perspective.

Focused on affiliate work for a good period of this time which included managing partnership relationships, organising promotional activity on various voucher sites, and doing outreach to build new partnerships based on seasonal promotional times.

Lucky to be awarded Apprentice One To Watch 2019 in my first 2 months at the company.

Paid Media & Affiliate Apprentice

The Manchester College

Student

Helping B2B Businesses Get Qualified Leads & Turning Them Into Paying Customers💰🏃‍♂️ High-Ticket Funnel Builder🔧 Paid Media Lead @ Intelling (United Fan 🔴)

I’ve been working in digital marketing for the best part of 5 years now n it’s been a wild journey. 

Started off when I was 17 doing freelance bits n bobs, then I ended up working for the ecom giants THG at 18. 👀

I literally blinked, 3 years had passed I was looking after the majority of the paid B2B marketing group wide which was pretty cool 

Immersed myself in the world of B2B marketing and since 2019 I’ve been lucky to help scale some incredible brands. 

10s of funnel builds and 1000s of leads later I find myself managing the largest budgets in my career and being at the top of the lead gen game.

Either way, if you have any questions about B2B marketing, lead generation, AI adoption, Prompt Engineering, Full-Stack Funnel Building or Man United drop me a message. 

If you’re a business that needs help building a funnel to get 1000s of customers buying a super expensive product or service you’re in the right place. 

Always happy to help. ❤️

Drop me a message if you’re ready to scale big time🚀

Ali Mustafa

I'm looking to hire a FULL TIME Media buyer

Requirements:

- 10/10 English proficiency
- Multiple years experience in Lead Gen sectors specifically:

      - Webinar funnels
      - Call funnels
      - Low-ticket ascension funnels

(Not looking for anyone with E-commerce experience)

We're scaling aggressively now and planning for 2026.

To apply:

Send a loom video 2-3 mins long to -

Aziz@stratusdigital.co.uk with ali@stratusdigital.co.uk in CC.

Full time position salary + bonus

I want people who are aligned with our vision of being the best ads agency in the world- giving our clients and partners the best results and building the best relationships.

I'm looking for the best of the best.

Making Businesses Millions with Paid Ads 💰 | $30m+ Ad Spend

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