Blue Sense Digital

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it's important to understand:

→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:

· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We'd encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Co-Founder & Head of Paid Media

Blues Brothers Podcast

Co Host

Scaling eCommerce Brands Through Profitable Acquisition

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it’s important to understand:
→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:
· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We’d encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: 

https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Nathan Perdriau

Found out our Youtube videos are the training programs at two other AU agencies... 👀 

Honestly, stoked about it – if our free content is how your team learns, that’s a pretty good endorsement.

But it also says a lot about the gap in founder-led expertise at most agencies.

Our team gets the YouTube content plus all the IP that never makes it to socials, our internal SaaS, team-wide trainings, pod trainings, 1-1 trainings and the list goes on...

If you’re working at an agency but consuming our content. Reach out to us and work at the source - would love to chat.

Producing Better Financial Outcomes for 8-9 Figure Brands

In ecom, the biggest lie is: “just spend more on ads, and you’ll become more profitable.”

That only works if your operating expenses stay flat – and in real life, they almost never do.

As revenue grows, most brands add people, agencies, software and warehousing, so OpEx climbs with it.

At the same time, paid media gets less efficient the harder you push it, so extra spend ≠ extra profit.

This is one of my favourite videos that we've made this year. You can watch it in the comments below.

Most CFOs understand cash flow better than any agency ever will.

But I keep seeing one mistake.

Some CFOs still treat paid media like a cost centre, rather than a revenue driver.

I think that mindset comes from traditional advertising.
Radio and TV were hard to link to sales.
But, e-commerce is different.

For many brands, paid media drives the majority of revenue.

So, CFO's meet you halfway by basing budgets around ROAS.

But, chasing a ROAS target is an outdated model.
ROAS can be “hit” with mostly returning customers.
You get a nice dashboard, but no real growth.

If you want growth, you need your paid agency to be modelling the return of each new incremental dollar spent.

Unfortunately, most agencies have no idea where to start - or their modelling is too inaccurate to be helpful.

The solution:

→ Your agency provides forecasted spend level that maximise profit contribution
→ CFO tests the model & challenges the assumptions built in
→ You get a budget forecast that's grounded in a quantitative analysis, and qualitatively referenced against the CFO's experience

AI helps drive record $11.8 billion in BFCM sales, despite order volume falling by 1%.

Temple & Webster have lost $1B+ on their market cap is the past month...

Most AU ecom brands get humbled when they launch into the US.

Their winning ads are propped up by years of brand equity in AU, so when they hit a cold US market, ROAS falls off a cliff.

In the video below, I unpack why your winners aren’t as good as you think, how to use Q1 as a stress-test, and the 3 other levers that make or break international launches.

If you’re doing $5M+ and eyeing the US in the next year or two, this is the playbook I’d be using.

3 reasons you death spiral as a large business & how marketing should be involved:

If growth feels slow, what if the answer is simpler than you think?

I audited a brand that's destined to lose. It was because their P&L was fundamentally broken...

How you should be checking spend pacing this weekend across BFCM:

Just did the math... our average 8-figure client was up 58.8% this Black Friday year on year. 

Crazy results.

- 4 brands hit their first $1M month
- 1 brand hit their first $2M month
- 3 brands hit their first $1M day

Full podcast in comments below that breaks down all the learnings from the weekend.

95% of Black Friday purchasers were financed...

Well, not really.

~11% of all Black Friday spending was via BNPL (Klarna, etc).
~ 84% of purchases were made with a credit card.

What's concerning is:

67% of those credit-card users said they did not expect to pay the balance off within 30 days.

For reference:

Typically 4-7% of transactions are via BNPL and ~40%+ are via credit.

Black Friday always pushes credit use to it's extremes, so that's not much of a surprise. BUT, majority of that debt won’t be cleared next month.

Q4 ruins most people's Q1...

Because all your focus goes to Q4.
Then, you just accept that Q1 is a poor quarter.

This doesn't have to be the case.

We had a client this year who had their biggest revenue peak in March.
It was due to a product drop, that was hyped up in Q4.

Here's another example...

LEO LIN drops a Zodiac collection each year (e.g. Year of The Snake).

It crushes because:
→ It's relevant to the season
→ It's a limited-time drop (that won't come back for 12yrs)
→ It capitalises on driving repeat purchasing from the November cohort

But, this all requires planning.

Planning well in advance to manufacture a revenue peak.

A bad way to approach Black Friday (on the day):

The best ads right now are not selling products. They are selling the whole category. Want to see why this works so well?

Don't launch with a coupon code tomorrow without doing this:

I used to think marketing calendars were useless. Then I realised most brands are doing them wrong. Here is what they should be instead.

One launch changed their whole year. It was all in the planning. What would happen if you did the same?

Revenue dips in Q1 due to 3 key reasons...

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I'm obsessed with this brand's genius cart setup. 🔥🔥🔥🔥
It's a perfect example of how simple, strategic tweaks can have a BIG impact on your conversion rates. 
As a CRO expert, I'm a big fan of what this brand (@Girlfriend) has done here.
They've nailed two simple yet game-changing tactics:
1. Free shipping upsell: 
➜ By highlighting that customers are just $29.60 away from unlocking free shipping.
They're cleverly encouraging bigger orders.
It's a win-win.
Customers get free shipping.
The brand boosts its average order value.

2. Impact choice: 
Consumers today want more than just products.
They want brands with purpose.
➜ Letting customers choose where 1% of their purchase goes as a donation is such a smart move. 
(creating an emotional connection ➜ increase the likelihood of conversion ➜ repeat sales 🛒💸) 

These small but mighty optimizations can supercharge your sales. 
Don't underestimate the power of a well-optimized checkout process. 💪

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

(28) Feed | LinkedIn

li_at

JSESSIONID

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

Just analyzed a $7.5M brand's trust signals.
Their costly error?
Being vague when being specific costs nothing extra. 🤷♂️

Before: (Converting at 1.2%):
❌ "Trusted by thousands" 
❌ "Expert-recommended" 
❌ "People love our product"

After CRO fixes: (Now at 4.7%)
✅ "45,000 real reviews from real customers (w/ their cat profiles)" 
✅ "Approved by Dr. DeWire, Chief Veterinarian" 

The secret?
Specificity sells.
Three rules I live by:
1.Use exact numbers
2. Name your experts
3. Show real proof

That's it. 
That's the hack.
Proof beats promises. 
Numbers beat words.

P.S. Save this post. 
It's a $2.1M lesson I learned the expensive way. 😅

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

I don't usually share my CRO secrets.
But this is too good to keep to myself 👀
These aren't just strategies.
They're proven formulas for growth (and I don't give them away easily)
But today, I'm making an exception. 
Because the 3-part formula I'm about to share with you is simply too powerful and profitable to keep under wraps.
Introducing...My Favorite Money-Making CRO Formula:
1. Data Mining: 
➜ It all starts by digging deep into your customer data. 
➜ Look for the gold hidden in second-order conversions.
(a.k.a those who come back a second time)
They often show patterns in product preferences or buying combinations.
➜ Then, pay ay close attention to customer journeys: 
Where are people getting stuck or leaving? 
What product bundles, page layouts, or offers drive repeat purchases? 
This part is where you first create targeted optimizations

2. Strategic Placement: 
With your data in hand.
Time to strategically place these data across your site. 
For example:
The post-purchase page is often overlooked.
But it’s the perfect spot to offer:
➜ smart upsells 
➜ cross-sells. 
➜ complementary offers
Your customers are already excited about their purchase.
Use that momentum to suggest products that pair well with what they’ve already bought.

3. Perfect Timing: 
Timing is everything. 
When your customer is fully engaged...
Make it easy for them to buy by:
➜ reducing friction
➜ streamlining the funnel
➜ showcasing clear benefits. 
(Don’t miss the chance to act on current trends, seasonal demands, or real-world events that may be influencing their buying decisions too.)
You want to capitalize on that high-intent momentum and convert as many leads as you can.

if you're after real, sustainable growth (not just vanity metrics).
This is the formula you need.
Use this intel wisely, my friend. :)

No alternative text description for this image

If you're after real, sustainable growth (not just vanity metrics).
This is the tried-and-true formula that's delivered incredible results for me (and my clients):
The High-converting First Fold Stack:

👆 Top:
• Lead with a killer value prop
This is your hook—your chance to tell them, “Here’s what’s in it for you.”

👉 Middle:
Add credibility and trust with elements like:
• Press logos
• Trust badges
• Review count
This layer shows them you’re legit and trusted by others.
So they feel confident in sticking around.

👇 Bottom:
• Finally, give them ONE clear action to take. 
Avoid any competing buttons or extra choices—just a simple path forward.

Nail these three elements, and you're well on your way to converting way more visitors. 🛒🛍️

What Wuffes gets right about CRO 🐾
I was scrolling through pet wellness brands when Wuffes really caught my eye. 
You know when something just clicks? 
That was it for me.
So, why did Wuffes stand out? 
Simple: they've nailed their value proposition right above the fold. 
(this isn't just cute – it’s conversion genius)
Here’s why:

📌 Clear benefit, No fluff 
They know their audience wants quick, tangible results. 
The main message? 
It’s crystal clear
No complicated jargon 
Just a simple, powerful, and result-driven headline.
➜ “Better joint health in 3 weeks.” 

📌 Trust signals
Right at the bottom, they’ve got trust-building icons like:
- Made in the USA
- Science-Backed
Which helps customers feel secure.
Especially when shopping for their pets. 
(Wuffes makes sure to give them that peace of mind)

📌 Strong CTA
Wuffes does it without any over-complication.
That “SHOP NOW” button is 
- bright and easy to spot
- impossible to miss
Guiding customers effortlessly towards the next step.

The secret to quick conversions?
Highlight the problem your product solves within 5 seconds.
If you don’t grab your visitor’s attention fast.
They’ll click away and jump to your competitor’s site.
(and trust me, you can't afford that)

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

“Make it sound professional”, the client said.
I disagreed.
After countless A/B tests, I've learned that “professional” often just means “complicated”.
Your customers don’t buy because they’re impressed by your *big words or fancy jargon*. 
They buy because they understand.

Here's my CRO motto:
If you can say it simpler, do it
If you can prove it, show it
If you can count it, share it
I test copy for a living—and I can tell you, these approaches convert *much, much* better.

Why? 

A 6th-grade reading level outperforms MBA-speak by 2.5x. 
At the end of the day, your customers don’t want complexity. 
They want clarity.

The goal of your website isn’t to impress.
It’s to connect. 🤝

Give customers the information they need (without the fluff).
And your CVR rate will (increase and) follow. 📈

The $439,721 lesson from a single word change:
Stop blaming your copy for poor conversions. 
The words aren't your problem. 
Your framing is.
Here's the exact shift that doubled my client's sales in 24 hours:
Before: "Free shipping on orders over $29.60"
After: "Only $29.60 away from free shipping"
Same information. Different context. 2x conversions.
But wait... it gets better.
More profit-pulling reframes I've tested: 
❌ "14-day trial" 
✅ "Test drive for 2 full weeks"
❌ "Cancel anytime" 
✅ "No contracts, no commitments"
❌ "5% off your purchase" 
✅ "Save $50 instantly"
❌ "Buy now, pay later" 
✅ "Split $100 into 4 easy payments"
Context > Content
The science behind this? 
Your brain processes negatives ("cancel") differently than positives ("freedom to choose").
🔍 Quick audit you can do today: 
Look at your top landing page. 
Find one negative phrase. 
Reframe it positively.
That's your instant conversion boost.
Save this. 
Test it today. 
Scale tomorrow. 🚀

My product description was so baaad, my mom bought from our competitor.
(yes. my own mother)
The woman who still has my macaroni art from 2nd grade.
(emotional damage intensifies)
That little wake-up call forced me to get serious about my product copy. 
So, I developed a framework that’s not only mom-approved but powerful enough to make her switch back.
The “Product Description Framework” that brings mothers back:
Step 1: Find your best seller
Let’s make your top product shine like it deserves.

Step 2: Use a formula that matches your product type.
For Fashion items:
Perfect for [occasion]"
"Fits like [comparison]"
"Feels like [sensation]"

For Tech gadgets:
"Solves [problem]"
"Specs at a glance ↓"
"Real use: [scenario]”

For Beauty products:
"Unlike [common issue]"
"Results in [timeframe]"
"How to apply: [steps]"

Step 3: Watch mom-approved sales roll in 🛒💰

Save this framework. 
Test it today. 
Make your mom proud. 😊
(P.S. Because, honestly, if you can win over your mom, you’ve won the game 🙌)

The “cheat code” for creating irresistible product pages (and killing abandoned carts 🔪)
This screenshot I took from BetterLungs is LOADED with conversion-boosting elements:
Here’s how you can steal ALL of them (to optimize site too):
1. Clear benefits up front - right next to the product name.
Instead of just listing features like most brands do.
They focus on how their product can improve their customer's life. 
List specific benefits like:
- helping to clear mucus
- minimize coughing
- support respiratory health. 
These targeted points address customer pain points directly.

2. Sweeten the deal with subscriptions
Offer a subscription service with perks like:
- 20% discount
- priority fulfillment
- a free gift 
It's a win-win: your customers get a better deal, and you secure repeat business.

3. Show off positive reviews and ratings.
With a 4.4/5 rating from over 1,300 reviews.
BetterLungs reassures customers that they’re making a good choice. 
Social proof is one of the most powerful tools in CRO
(seeing others have had positive experiences can kill hesitation 🔪)

4. Use visual aids for “dosage and results”.
Make it easy for customers to understand your product. 
How?
Use clear, concise language and visually appealing graphics to explain:
- dosage
- usage
- expected results within [timeframe]
When customers know what to expect.
They feel MORE confident hitting “Add to Cart.”

Don’t just treat your product page as mere sales pitch.
Turn it into a helpful guide that helps customers make confident, informed choices.

You know that feeling when you land on a website and just... get lost?
• tons of links
• confusing labels
• way too many options. 
It's like they WANT you to abandon ship.


(well, I'm about to share something controversial)
The secret to great navigation isn't complex menus. 🙅♂️
It is: Simplicity. Clarity. Recognizable signposts. ✔️

Trust me, I've built navigation for hundred ecommerce stores. 
The winning formula is surprisingly simple.
Here's how you can fix yours:

1. Streamlined Structure: 
First thing’s first—less is more. 
Limit your main menu to 6-8 items max.
Focus on your core products or categories. 
Every extra link is a distraction, and every distraction dilutes the customer’s experience. 
When I say "laser-focused,". 
I mean laser-focused. 
The fewer choices you give.
The easier it is for customers to make a decision.


2. Meaningful Icons:
Icons are not just decoration. 
They’re like digital traffic signs ➜ guiding customers on their journey. 
Use simple, intuitive visuals next to each stuff that’s easy to recognize. 
For example:
- 🛍️ Shop
- ⭐ Best Sellers 
- 👨💻 About Us

3. The Psychology of "Scannable":
Think about how “you” actually browse websites:
- You don't read - you scan
- You look for signposts, not paragraphs
- You buy from what's immediately obvious
So why not give your customers what they’re searching for?

That's the secret power of simple navigation with visual cues.
When navigation is simple, the brain doesn’t have to work hard to figure out what to do next. 
Smoother. Faster ➜ Decision-making 

I tested this exact formula for an outdoor gear client:
- Restructured top nav to 7 items
- Added matching, easy-to-understand icons.
- Removed dropdown menus (goodbye, clutter!)

In the first 2 weeks, the results were dramatic:
- Avg session duration +42% 
- Pages/session +31% 
- Bounce rate -27%

The hard truth:
People don't buy from navigation.
But bad navigation?
That guarantees they won’t buy at all.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Perdriau's LinkedIn Performance

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