Blue Sense Digital

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it's important to understand:

→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:

· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We'd encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Co-Founder & Head of Paid Media

Blues Brothers Podcast

Co Host

Scaling eCommerce Brands Through Profitable Acquisition

Blue Sense Digital helps produce better financial outcomes for eCommerce businesses.

We partner directly with operators to identify and tackle their biggest growth challenges.

Our firm offers both strategic advisory and performance marketing services.

We’re trusted by the likes of:

· Conni
· Abi and Joseph
· Lash Jungle
· GlamSwag
· Part&Parcel
· Kings of Neon
· My Happy Helpers

To produce better financial outcomes, we believe that it’s important to understand:
→ the economics of a successful eCommerce business
→ the acquisition model that makes the most sense for your business
→ the interplay between marketing, finance, and operations

And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation.

We primarily help businesses in the following 3 verticals:
· Consumer Packaged Goods
· Home & Living
· Hobbies & Recreation

We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow.

We’d encourage you to capitalise on this commitment by exploring the following channels:

https://www.youtube.com/@bluesensedigital
https://www.youtube.com/@Blues-Brothers-Podcast

And to meet directly with our co-founder, Sebastian: 

https://calendly.com/bluesensedigital/exploratory

We promise to honour your time.

Nathan Perdriau

Found out our Youtube videos are the training programs at two other AU agencies... 👀 

Honestly, stoked about it – if our free content is how your team learns, that’s a pretty good endorsement.

But it also says a lot about the gap in founder-led expertise at most agencies.

Our team gets the YouTube content plus all the IP that never makes it to socials, our internal SaaS, team-wide trainings, pod trainings, 1-1 trainings and the list goes on...

If you’re working at an agency but consuming our content. Reach out to us and work at the source - would love to chat.

Producing Better Financial Outcomes for 8-9 Figure Brands

In ecom, the biggest lie is: “just spend more on ads, and you’ll become more profitable.”

That only works if your operating expenses stay flat – and in real life, they almost never do.

As revenue grows, most brands add people, agencies, software and warehousing, so OpEx climbs with it.

At the same time, paid media gets less efficient the harder you push it, so extra spend ≠ extra profit.

This is one of my favourite videos that we've made this year. You can watch it in the comments below.

Most CFOs understand cash flow better than any agency ever will.

But I keep seeing one mistake.

Some CFOs still treat paid media like a cost centre, rather than a revenue driver.

I think that mindset comes from traditional advertising.
Radio and TV were hard to link to sales.
But, e-commerce is different.

For many brands, paid media drives the majority of revenue.

So, CFO's meet you halfway by basing budgets around ROAS.

But, chasing a ROAS target is an outdated model.
ROAS can be “hit” with mostly returning customers.
You get a nice dashboard, but no real growth.

If you want growth, you need your paid agency to be modelling the return of each new incremental dollar spent.

Unfortunately, most agencies have no idea where to start - or their modelling is too inaccurate to be helpful.

The solution:

→ Your agency provides forecasted spend level that maximise profit contribution
→ CFO tests the model & challenges the assumptions built in
→ You get a budget forecast that's grounded in a quantitative analysis, and qualitatively referenced against the CFO's experience

AI helps drive record $11.8 billion in BFCM sales, despite order volume falling by 1%.

Temple & Webster have lost $1B+ on their market cap is the past month...

Most AU ecom brands get humbled when they launch into the US.

Their winning ads are propped up by years of brand equity in AU, so when they hit a cold US market, ROAS falls off a cliff.

In the video below, I unpack why your winners aren’t as good as you think, how to use Q1 as a stress-test, and the 3 other levers that make or break international launches.

If you’re doing $5M+ and eyeing the US in the next year or two, this is the playbook I’d be using.

3 reasons you death spiral as a large business & how marketing should be involved:

If growth feels slow, what if the answer is simpler than you think?

I audited a brand that's destined to lose. It was because their P&L was fundamentally broken...

How you should be checking spend pacing this weekend across BFCM:

Just did the math... our average 8-figure client was up 58.8% this Black Friday year on year. 

Crazy results.

- 4 brands hit their first $1M month
- 1 brand hit their first $2M month
- 3 brands hit their first $1M day

Full podcast in comments below that breaks down all the learnings from the weekend.

95% of Black Friday purchasers were financed...

Well, not really.

~11% of all Black Friday spending was via BNPL (Klarna, etc).
~ 84% of purchases were made with a credit card.

What's concerning is:

67% of those credit-card users said they did not expect to pay the balance off within 30 days.

For reference:

Typically 4-7% of transactions are via BNPL and ~40%+ are via credit.

Black Friday always pushes credit use to it's extremes, so that's not much of a surprise. BUT, majority of that debt won’t be cleared next month.

Q4 ruins most people's Q1...

Because all your focus goes to Q4.
Then, you just accept that Q1 is a poor quarter.

This doesn't have to be the case.

We had a client this year who had their biggest revenue peak in March.
It was due to a product drop, that was hyped up in Q4.

Here's another example...

LEO LIN drops a Zodiac collection each year (e.g. Year of The Snake).

It crushes because:
→ It's relevant to the season
→ It's a limited-time drop (that won't come back for 12yrs)
→ It capitalises on driving repeat purchasing from the November cohort

But, this all requires planning.

Planning well in advance to manufacture a revenue peak.

A bad way to approach Black Friday (on the day):

The best ads right now are not selling products. They are selling the whole category. Want to see why this works so well?

Don't launch with a coupon code tomorrow without doing this:

I used to think marketing calendars were useless. Then I realised most brands are doing them wrong. Here is what they should be instead.

One launch changed their whole year. It was all in the planning. What would happen if you did the same?

Revenue dips in Q1 due to 3 key reasons...

Tomasz Sledz

Impact Media

We craft and build research-based direct-response ads for our clients. Quality and volume combined, resulting in exceptional growth. Building on average 100 creatives per month for my clients. Static and video assets.

Founder

Growth Consultant/Media Buyer - Freelance

Grip

Lead Media Buyer

Nurecover

Chief Marketing Officer / Growth Consultant

PetLab Co.

Media Buyer

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Hey, I'm Tomasz, the founder of Impact Media.

We craft and build research-based direct-response ads for your business, delivering both volume and quality that scale.

If your business is stuck in neutral growth and your media buyer or agency struggles to achieve the next revenue level, hear me out...

Over the last few years, I worked as a Lead Media Buyer for agencies and a nine-figure D2C brand. I've run ads for some of the biggest companies in the world, ones you would definitely recognize.

From my experience, many businesses fail to achieve their potential growth simply due to a lack of sufficient creative volume testing.

My team creates around 100 ads per month for some of our clients, successfully reducing the Customer Acquisition Cost by up to 3x on some accounts.

Here's how I can help you:

1. Craft a better offer
2. Redesign your sales funnel for better conversion
3. Build direct-response ads that bring highly qualified traffic to your sales funnel

Combining all three, resulting in exponential growth your business has never experienced before.

We also offer performance-based pricing.

Book a 15-minute discovery call below to see if you qualify.

Chief Marketing Officer

Most agencies: 20 clients, 4 employees.

Us: 14 clients, 12 employees.

By end of December, we'll be at 14 and 14.

1:1.

Here's why:

I built this agency around service delivery, not sales.

Anyone can sign clients. The hard part is keeping them.

So we invest in people.

Every partner gets:
- High-volume creative testing (static + video)
- Landing pages support
- Copywriting
- Strategy

Not just ads. The full engine.

The result?

Clients who joined at the start are still with us today.

We barely churn.

That's the metric I care about.

Not how many you sign.

How many stay.

I scale businesses with direct-response ads | Videos and static creatives that drive performance | Scaling to $1M/Monthly in ad spend | Spent 25 000 000$+ on ads.

All clients we have come as referrals.

We don't have:
- Sales systems
- Outreach system
- Paid ads for our agency

We just do a really good f**king job.

- Clients stay
- Refer others
- Business grows

One think I learned in business - do great job and you will never fail.

Number one priority for me is fulfilment, not sales.

We signed up this client 3 weeks ago.

- On short notice
- Just before Black Friday
- With only 15 ads running
- Doing on average $2k-$3k per day in revenue

In the last 3 weeks we launched 91 ads
- Research based
- ICP focused
- Mix statics/videos

Brand is hitting 2-3x Revenue with the same ROAS/CPA as before.

We are producing creatives, at volume, for our partners.

This is how we scale.

Your ads aren't the problem.

Your creative volume is.

I've spent $30M+ on Meta ads. Here's what I've learned:

The brands that scale aren't running "better" ads. They're running MORE ads
→ More angles to find winners 
→ More formats to beat fatigue 
→ More tests to feed the algorithm

We build 1000+ creatives per month for our clients.

That's not a flex. 

That's the minimum to scale past $20K/month profitably.

Still running the same 5 ads from 3 months ago?

That's why your CAC keeps climbing.

DM "AUDIT" and I'll show you exactly what's missing.

Every client we have came from a referral.

- No cold DMs. 
- No outreach sequences. 
- No paid ads for the agency.

Just delivery.

Here's why I think this actually works better:

1. Filter for fit. Referrals come pre-qualified. They already trust us because someone they trust vouched.

2. Forces quality. When your only growth lever is "do great work," you can't hide behind marketing.

3. Longer retention. Clients who come from referrals stay 2-3x longer in my experience. They're not shopping around.

4. Compounds over time. One happy client becomes two. Two becomes five. Slow at first, then it snowballs.

The trade-off? Slower growth.

I'm fine with that.

I'd rather build something that lasts than something that scales and breaks.

If you do great work, you'll never need a sales team.

I've spent around $30,000,000+ on Meta ads.
The #1 reason brands can't scale past $50K/month?

Their creative team has no framework. Just vibes and Ad Library screenshots.

Here's what that looks like: 
→ Copying competitor angles 
→ Feeding AI generic prompts 
→ No research before writing 
→ Hoping something sticks

Then you're stuck firefighting inconsistent results.

With Meta's Andromeda update, creative IS targeting.

Generic ads = confused algorithm = wasted spend.

So I documented our entire research-to-creative framework into an SOP you can hand to your team:

→ 4-pillar research system (before writing any ad) 
→ 15 hook formulas that stop the scroll 
→ Copy-paste AI prompts for every phase 
→ Quality control checklist for every creative

This runs behind 1000+ creatives/month for our clients.

Comment "SOP" and I'll send it over.

(Must be connected for me to DM)

Most brands think their ads stop working because of "creative fatigue."

That's rarely the actual problem.

The real issue? They're testing 5-10 ads per month when they should be testing 50+. Meta's algorithm needs data to optimise. When you feed it limited creative variations, you're starving it of the information it needs to find your best audiences at scale. 

We build hundreds of ads per month for our clients, and that's exactly why their accounts scale.

Recently scaled one of our clients to £20-30k per day in ad spend. Their CAC didn't explode. It actually improved. 

The difference? 

We produced hundreds of ads testing different angles, hooks, avatars, and formats. 

Gave Meta enough data to find winners at every budget level.

If your ads are "fatiguing" after 2-3 weeks, you don't have a creative fatigue problem. You have a creative production problem.

Most brands think they've "exhausted their audience."

They haven't.

They've exhausted their angles.

Here's what I mean:

Your ICP isn't one person. It's dozens of micro-personas who all buy for different reasons.

Take a supplement brand. Same product. Same audience. But:
- One buyer wants energy for their kids
- One wants to feel like themselves again
- One is skeptical and needs clinical proof
- One is buying worst competitor's brand

Same product. Four completely different ads.

We scaled a supplement client to 1000 new customers each month 

We just gave Meta 10 angles instead of 2.

The algorithm doesn't always need new audiences.

It needs new reasons to show your ad to the same people.

If your ads "stopped working", you probably stopped giving Meta options.

People ask how we produce 200+ ads per month.

Here's the unsexy answer:

Step 1: Research
- Deep dive into reviews, comments, Reddit threads
- Pull exact language customers use
- Map out 5-10 ICPs with specific pain points

Step 2: Briefs
- Few briefs per ICP
- One awareness stage per brief
- One concept per ad

No "let's try something creative." Every ad has a thesis.

Step 3: Production
- Static and video variations
- Different hooks on same body
- Different formats (UGC, founder, editorial)

Ongoing: Testing
- Launch in batches
- Kill losers at 48-72 hours
- Iterate winners into new variations

That's it.

No magic. No secret software.

Just a system that compounds.

Most agencies produce 10-15 ads/month and wonder why they can't scale.

Volume + research = results.

We produce 1000+ ads per month for our clients.

Here's why most brands can't keep up.

The algorithm doesn't need new audiences. It needs new angles.

Your ICP isn't one person. It's dozens of micro-personas who all buy for different reasons.

Same product. Different pain points. Different ads.

Brands stuck at $5-10k/month? Testing 10-15 ads and wondering why they can't scale.

Brands scaling to $100k+? Feeding Meta 50-100 variations so it can find winners at every budget level.

The bottleneck: creating that volume from scratch is brutal.

I've been using MakeUGC for over a year now, and their new feature solves this.

Take a proven ad structure. Drop it into MakeUGC. Add your product and avatar.

The persuasion stays. The framework stays. Only the angle and ICP change.

Research-based variations at volume. No waiting on creators.

Comment "MakeUGC" and I'll send you their scaling guide.

Heard this last week from a prospect:

"We already tried the founder story angle. Didn't convert."

So I asked to see the ad.

- One ad.
- One hook.
- One format.

That's not testing an angle. That's testing an execution.

The founder story angle could be:
- Founder on camera, casual
- Founder voiceover with b-roll
- Text-based origin story
- Screenshot of founder's first sale
- Interview format
- Before/after of founder's life

Same angle. Six completely different ads.

One of those might 3x your ROAS. Five might flop.

You won't know until you try all of them.

"That angle didn't work" usually means "that one ad didn't work."

Don't kill concepts. 

Kill executions.

Creative fatigue is accelerating.

What used to take weeks now happens in days for high-spend accounts.
The pattern is clear:

CTR drops. CPMs climb. Cost per result doubles.

Meta's own system flags "Creative Fatigue" when your cost per result hits 2x what it used to be.

By then, you've already wasted budget.

The implication is brutal:

If your team produces 10 creatives per month, you're playing catch-up from day one.

Most industry data recommends refreshing Meta ads every 7 to 14 days.

The brands winning right now aren't necessarily more creative.

They just built systems to produce volume without sacrificing quality.

Structured variation testing. Constant iteration on winners. A repeatable process that doesn't depend on random inspiration.

That's why we create hundreds of ads for our e-commerce clients each month, combined with angle-specific landing pages to keep momentum going.

The brands producing more are winning more.

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Tomasz Sledz

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The Battle

Nathan Perdriau

Tomasz Sledz

Followers

Posts

Engagements

Likes

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