J’ai monté ma première boîte avec mon frère. On y a cru. On a tout donné.
Mais comme beaucoup, on a investi dans un site pourri à +10k€ qui desservait notre business.

Depuis, on a fait de cette erreur notre moteur.
Maintenant, on évite aux autres de vivre les mêmes galères que nous. 
Notre mission avec Frame-Ux : que votre site travaille aussi dur que vous.

Nous créons des sites web performants et esthétiques qui maximisent :

- Vos conversions : une expérience utilisateur optimisée pour transformer vos visiteurs en clients.
- Votre valeur perçue : un design impactant pour refléter la qualité de votre marque et votre vision actuelle
- Votre autonomie : un site entièrement éditable sur Webflow par vos équipes marketing, sans développeur externe.


Nos chiffres clés :

→ +50 entreprises accompagnées (Bouygues Telecom, Brut, Origins, Enrow, Youngdata, Qovoltis …)
→ 100% de passion et d'implication dans chaque projet
→ 100% de clients satisfaits

Pour me contacter :

📞 Prenez rendez-vous ici : 👉 https://cal.com/nathan-simula/appel-de-decouverte
💌 Ou contactez-moi par email : nathan@frame-ux.com

Nathan Simula

Defne Gencler

Can't sell your product or service? My words turn copy into cash | Ex-Google

If you're in B2B tech or a consulting firm, your content needs to work harder for you. 

Visibility and traffic alone aren't enough. 

Your content needs to:

- Educate and nurture prospects 
- Build trust and momentum during the buyer journey
- Move deals from stage to stage without friction
- Make you the #1 authority on your subject

Agencies and freelancers can help you either strategize or execute.

But they can't do both. 

At Laurel Leaf, we help our clients build strategic content engines rooted in real buyer insights, unique POVs across channels. 

Previously, we've helped clients achieve the following results:

– 3.3× increase in ACV for a branding agency
– 3× growth + headcount for a medtech AI startup
– 7-figure run rate in months for a paid ads agency
– 300% traffic growth for a corporate events company
– 400+ users in 6 weeks for a software selection platform
– 53% email open rates + 70% conversion lift for a B2B marketplace

If you're tired of disconnected content efforts that don't build trust before your prospects talk to you, let’s fix that. Visit our website: laurelleaf.co

Founder

If your sales team is still doing the heavy lifting of explaining the basics to prospects or getting buy-in, your content isn’t doing its job yet.

When I look at the clients we worked with last year, they all share a few things in common:

Somewhat complex or technical industries, longer sales cycles, and buyers who need more information to make decisions.

In these markets, attention matters.

But keeping it—and turning it into conviction—matters more.

That’s why siloed campaigns and one-off content underperform.

What actually drives quality pipeline is an always-on content engine built around: 

- Real buyer questions that meet prospects at different stages of their journey
- Expert insights that make your content distinctly yours
- Distribution across relevant channels to reach the right people

That's the kind of engine we want to help teams build with content in 2026.

Not more content.
Better content that earns trust before the sales call ever happens.

Defne Gencler 

Content that builds trust, authority, and pipeline for B2B tech companies & consultancies.

Whenever I'm going to an event where I don't know a lot of people, I remind myself of this: Nobody cares about you.

(Except for maybe your family, friends, and pet chimpanzee.)

It sounds harsh, but to me it's the most comforting truth in the universe. 

If I say 'the wrong thing'...
If there’s a weird silence...
If I replay a moment in my head later...

No one else is going to think about it after the fact. 

The same goes for your business.

Your customers don't care about your business.

Unless you give them a reason to.

Unless you show up for them speaking to their wants and needs.
And do so consistently, over time.

PS: Thanks so much André Bressel and Brendon Montgomery for putting on a killer event last night. Lots of takeaways, including the mystery of the gluten-free bread.

Positioning my agency has been one of the most interesting challenges I've ever experienced. 

It's not that the work isn’t clear. 

More so that the way we work and what we do doesn’t fit neatly into a single box.

Last year, we went all-in on positioning, messaging, and website copy for B2B tech startups and consulting firms. That  work landed well and helped a lot of teams get unstuck.

At the same time, we were working alongside teams on content after the website launched—across channels.

And what I learned was that “more content” doesn't equal "better content."

But rather, what really moves the needle is this: 

Clarity, consistency, and momentum across the buying journey.

That’s pushed us to think less like executors and more like builders of a system:

- Grounded in real buyer questions
- Fueled by the team’s own insight and perspective
- Designed to compound across channels over time

It’s a natural evolution based on what's going on in the market, especially with AI and LLMs in the mix. 
 
It’s also changed how I think about positioning Laurel Leaf. 

For a long time, I led with website packages because they felt concrete and had immediate impact. 

And while we still do that, I’m just as excited by what comes after: watching the content engine behind it all unfold and compound.

400+ organic new users within 6 weeks. 💥 

That’s what our client Dragonfly drove after launching their public beta.

The product was strong.
The team was building fast.
But the story wasn’t crystallized yet.

Before launch, we helped Dragonfly clarify:

- What problem they actually solve
- Who it’s for
- Why it matters now

Instead of endless internal wrestling, they got the clarity they needed for launch within just a few weeks. 

If you’re planning a launch and the product feels ready—but the story doesn’t—this is the gap to fix first.

Full case study here: https://lnkd.in/entU5hnk

Every time a founder or marketer tells me they feel stuck with content, I ask them one question. The answer almost always explains why they’re stuck.

“Do you have your go-to-market messaging clearly documented — and can anyone on your team actually find it?”

Most of the time, I get this: 
😐 

Or: “We have a few decks… somewhere.”

And that’s usually the problem.

When your GTM narrative lives across half-finished docs, old slides, and people’s heads:

- Messages start drifting by channel
- Content feels disconnected from real buyer needs
- Sales keeps re-explaining the same things
- Marketing activity increases, but confidence doesn’t

It’s not that teams aren’t working hard.
It’s that they’re working without a shared point of clarity.

When you take a step back and clearly define:

- who your buyers actually are
- the problems they’re trying to solve
- why your solution is the right choice

Everything downstream gets easier.

Content stops feeling heavy.
Consistency becomes natural.
Sales conversations start further along.

You don’t need a 60-page deck to get there.
You just need your narrative — clearly articulated, in one place, and grounded in how buyers evaluate.

That’s why before we build out our clients' content engines we make sure they have this in place. Or create it with them.

Because when buyers understand, momentum follows.

Every marketing leader is under pressure to “use AI” to create more content. But imho that’s the least valuable use of AI.

Where I believe teams can see more value from AI is in the operations behind your content. (Things like approvals, workflows, insight extraction, etc.)

Think about it:

We don’t hire marketers to run processes. We hire them for their judgment, their creativity, and ability to create a narrative that connects with people. 

And instead of letting AI make space for this type of thinking, we're replacing it with "good enough" content. 

But in reality (and in the cut throat markets many of us operate in) "good enough" isn't actually good enough.

When AI generates all your content from scratch, you’re not innovating.
You’re just doing the bare minimum faster.

Use AI to clear the path. Then let your team do the work that actually moves pipeline.

PS: Here's a screenshot of some of the agents we're setting up in our own content programs. Shoutout to the team at Relato for building a kick-ass system.

While budgets are tightening, here’s a reminder of what happens when content is treated as an investment:

When content is grounded in clear positioning & messaging, real buyer questions, and consistent distribution across the buying journey, it compounds.

That’s how we’ve seen these results across our clients:

– 3.3× increase in ACV for a branding agency
– 3× growth + headcount for a medtech AI startup
– 300% traffic growth for a corporate events company
 – 7-figure run rate in a few months for a paid ads agency
– 400+ organic users in 6 weeks for a software selection platform
– 53% email open rates + 70% campaign conversion lift for a B2B marketplace

You don't have to publish more.
But what you can do is build a content system that:

– Aligns internal teams
– Reduces friction in long sales cycles
– Reinforces the narrative between sales conversations

That’s where ROI actually shows up.

In long B2B sales cycles where trust matters most, deals don’t necessarily die. But they can stall if your content doesn't pull its weight..

Decisions stretch over months, new stakeholders join late, and sales ends up starting from square one again.

That’s where content comes in to:

• Help buying committees align
• Reinforce the narrative between conversations
• Keep deals moving when nothing is technically “happening”

This is the system we use to build content engines that support the full B2B buying cycle — from early discovery to late-stage evaluation.

Not more content.

But getting more out of the content you already have throughout the entire buyer journey (whether that's AI-assisted or not).

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Nathan Simula

Defne Gencler

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The Battle

Nathan Simula

Defne Gencler

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Defne Gencler's LinkedIn Performance

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