Nathaniel Miller

Head of Marketing | 20K Views Teaching SEO on TikTok | Founder of The SEO Marketing Dad | Advisor | Driving Startup Growth | Girldad x2 | Community Builder | Aspiring Runner | Survivor Super Fan

I help B2B SaaS marketing leaders turn sales calls into customer-backed assets they can use across every channel.

You're recording sales calls every week. Those calls contain everything you need: 
→ Customer language for your website and ads 
→ Pain points to address in content 
→ Messaging angles that actually resonate 
→ Content ideas from real conversations

The problem? You don't have time to listen to 50+ calls a month and manually extract it.

So your messaging stays generic. Content is based on assumptions. And you're guessing instead of using what customers actually say.

I solve that.

Two Ways I Help:

Voice of Customer Intelligence System ($5,997) I build you a custom AI workflow that automatically extracts customer insights from your sales calls. You get ongoing access to customer language for messaging, content ideas, pain points by persona, and competitive intelligence.

You own the system. Run it whenever you want. Use it for website copy, content, ads, positioning, or sales enablement.

Customer-Backed Outbound Sequences ($5,997) Your sales team needs sequences that book meetings. I analyze your calls and write 5 sequences using actual customer language. Done-for-you. Live in 30 days.

Why This Works:

Your best customers tell your sales team what works every day. I extract that intelligence and turn it into assets you can use immediately.

Who I Work With:

Marketing leaders at $5-10M ARR B2B SaaS companies who:

Record sales calls (Gong, Chorus, Fathom, etc.)
Need customer-backed messaging
Want systems set up in 2 weeks, not 6 months
My Background:

I'm a Head of Marketing at a software company. I've run growth teams and spent years in B2B SaaS marketing.

I kept seeing the same pattern: Marketing teams have incredible customer intelligence in recorded calls but no system to extract and use it.

So you write website copy based on competitor research instead of customer language. Create content based on keywords instead of actual pain points.

That's the gap I fill.

Want to Work Together?

→ Intelligence system: dadsgrowthlab.com/system 
→ Sequences: dadsgrowthlab.com/sequences 

→ Not sure? Book a 15-min call: https://calendar.app.google/mtHe9PG7VRpvZP5V9

Currently accepting: 3 clients this month

Member

🏃Nathaniel Miller

I never thought I'd share a video of me in the bathroom...but here we are.

Levi Lindsay built something for girl dads who take their daughters to public restrooms. 

I've been following him for years. I honestly don't remember when I started following him, but he is the best (go give him a follow). 

SO when he founded Peach Pals, I knew I had to try it. 

Two sprays: one for the seat and one for the toilet paper.

My kids used to REFUSE to go to the boys restroom. IT STINKS! THIS IS GROSS!

And honestly they weren't wrong haha 

During Friday donuts, we tried it. My youngest loved the smell and she went with no problem. 

These are now in my grab bag. 

Levi, this is a win. Keep building!

5–8x content from the calls you’re already recording | B2B SaaS | AI + Marketing @ Dad’s Growth Lab

🔶🔸Mason Cosby🔸🔶

ABM For Revenue Teams Without A $200K Tech Stack l Founder of Scrappy ABM l ABM Speaker l TCK Husband l 1X Girl Dad l Christian

I fell into ABM before it was a B2B trend. My first real job was as a full-funnel AE. I sourced my own pipeline, worked my deals, and managed the accounts.

I had absolutely no idea what I was doing.

Eventually, I realized that randomly calling people and word-vomiting a pitch at them was not effective.

As you can probably guess, the more I personalized my approach…the longer accounts stayed, the happier they were, and the more they bought. (shocking, right?)

This was the beginning of my love and obsession with customer-centric revenue programs.

Then, I met Account-Based Marketing (ABM).

But back in the day (okay, five years ago…), ABM always came with a hefty price tag, which kept this effective strategy out of reach for too many leaders.

As I reflected on the best results we generated for bootstrapped businesses, it became crystal clear that everything came down to creative thinking, a great product, a clear market focus, and repeatable, scrappy processes. 

And as the Founder of Scrappy ABM, we are now taking these principles and helping our clients learn how to build these programs for themselves. 

So if you’re looking to support getting your first ABM program off the ground so you can prove that ABM works for you, I’d love to talk. 

WHAT I DO
I lead a team of scrappy experts who specialize in building Scrappy ABM playbooks, programs, and podcasts that deliver millions in revenue. 

OUR RESULTS
→ We helped one client launch a podcast that became the #1 marketing podcast in the U.S. and sourced over $1.5M in revenue in year 1.

→ I’ve personally generated over $15M in sourced revenue at a 16X ROI on headcount, technology, and media spend since 2022.

Read about more of our results here: https://scrappyabm.com/case-studies 

A BIT ABOUT ME
I’m a husband, father, and the faith-driven founder of Scrappy ABM. 

Here are a few fun FAQs about me. 
→ Came to faith in Christ in High School
→ Married a missionary kid raised in Turkey
→ Started in Sales to afford Seminary
→ Got laid off right after getting engaged and buying our first home 
→ Stumbled into marketing to make ends meet
→ Fell in love with building B2B marketing programs (#nerd)
→ Honed my marketing chops during my time at a marketing agency
→ Fascinated by budgeting (thanks, Dave Ramsey)
→ Dedicated to learning in public here on LinkedIn
→ Committed to living at the intersection of B2B marketing & my faith
→ My wife, Mary Erin, and daughter, Sara Jean, are “my why”

Email: mason@scrappyabm.com 

Book a Discovery Call: https://scrappyabm.com/contact

Founder

If you've tried it all, and you STILL don't have the results to show for it, Scrappy ABM can help. Scrappy ABM is a boutique consulting firm that specializes in strategic execution with limited resources. We firmly believe that before you can scale, you have to be scrappy. So here's how we can help.

1) Podcast- Every week, we release new episodes with Scrappy Marketing Experts sharing their expertise on how they achieved high-impact programs with limit resources

2) Activation Plays- Most ABM Programs fail because the teams aren't on the same page. With an activation play, we can create a quick win between your Marketing & Sales team that also works through the hand of process.

3) ABM Pilot Programs - For organizations that have established cross-functional alignment, a Pilot ABM Program is the best next step.

Scrappy ABM functions as an extension of your team augmenting the specific areas where you need support, from Holistic Strategy, Operations, Content, Customer Marketing, and Partnerships.

This creates a smooth ABM implementation process where we function as a true extension of your team, helping you each step of the way.

4) Account-Based Podcasts- Podcasts are the best way to build relationships at scale. By inviting your target accounts on your show, you develop a 1:1 relationship, raise awareness within their company, and create binge-worthy content for other accounts.

The challenge is, it takes time. Which is why most organizations give up on their podcasts too soon.

With Scrappy ABM, we launch your show, then help you land a sponsor within the first 6 months. From there, your podcast production costs are covered, and you have the runway to see the industry-defining impact come to fruition.

Regardless of your current resources and marketing maturity, Scrappy ABM has something that can help you take your next step toward sustainable growth. Check out scrappyabm.com today to find the support you need!

The Scrappy ABM team is walking around at B2B Marketing Exchange all day 🧡💚

Have questions on ABM?

Pull us aside!

Would love to live build your program with you.

Mason Cosby

Teaching you everything I know about ABM on 4/14

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I went over by 3 minutes but we got through 97 slides in about 33 minutes. If you want the slides and the audio, shoot me a message and I’ll send it over :)

We shared the exact process the Scrappy ABM team has used to help 71 companies build an ABM program in the past 3 years that’s resulted in over $100M in revenue. 

And if you’re wondering how good what you’re going to get is… I heard from at least 3 people it was their favorite session. 👀

P.S. if you want to come to our ABM in a Day workshop for a 97% discount, use code B2BMX at check out. 

That gets you access to a 7 hour workshop for $6.

So if you think our content is worth at least 85 cents an hour, use the code today before this code expires.

If Sales hates your ABM program, don’t argue with them.
That’s usually a signal. 
Not a complaint.

Most teams respond to sales pushback by:
🔸Explaining the strategy again
🔸Sharing more dashboards
🔸Walking through engagement metrics

None of that helps.

Because sales isn’t asking “Is ABM working in theory?”

They’re asking, “What changed for me this week?”

If ABM doesn’t:
🔸change who they prioritize
🔸change how they sequence
🔸change when they reach out
🔸change which accounts feel urgent

Then from Sales’ perspective… nothing happened.

That’s not Sales being difficult.

That’s ABM failing to translate.

The fix isn’t to convince sales to “trust marketing.”

It’s to design ABM so Sales can feel it.

That means:
🔸fewer accounts surfaced
🔸clearer signals
🔸explicit “why now” context
🔸a recommended next action

When ABM is done right, Sales doesn’t need a presentation.

They just say “Oh… this makes sense.”

If your ABM program keeps getting side-eyed by sales, stop defending it.

Ask “What would make this genuinely useful to them this week?”

Then build that.


So... what do you need to build this week to help Sales work better in your ABM program?


________________________________________________

Howdy 👋
I’m Mason.
I lead Scrappy ABM.
We’ve helped B2B teams generate over $100M in revenue in the past 3 years.
If you want weekly ABM playbooks, frameworks, and real operator breakdowns, I share everything in the podcast and newsletter.
 👉 ScrappyABM.com/newsletter

Teaching you everything I know about ABM on 2/24.

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🔶🔸Mason Cosby🔸🔶

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