Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Marex

Marex is a diversified global financial services platform, providing essential liquidity, market access and infrastructure services to clients in the energy, commodities and financial markets.

Senior Digital Marketing Manager

Career Legal

Marketing Manager

ByrneWallace

ByrneWallace is one of Ireland’s largest law firms with a team of over 250 professionals. ByrneWallace are a forward thinking law firm, dedicated to the protection and promotion of our client’s interests through the provision of expert legal services.

I manage all aspects of our digital presence, my responsibilities include the following:

- Web & Digital: including management of the firm’s website, social media channels, email
marketing campaigns
- Content Marketing:  Implementing initiatives to create content and thought leadership working directly with Senior Partners and optimising distribution across multiple digital channels. 
- Brand & Design: Designed a new suite of templates as a brand refresh to be used for social, website and eshots. Coordinating and designing marketing collateral and graphics (including PowerPoint presentations, posters, invitations, brochures).
- Events: supporting the digital promotion and communication of the firm’s events and activities to
maximise profiling opportunities
- CRM: managing CRM campaigns and employing the firm’s CRM tool to input and maintain information on clients and contacts, including mailing list management, and tracking marketing related CRM activities.

Digital Marketing Executive

Integrity360

Integrity360 is the largest IT Security specialist in Ireland and the fastest growing in the UK. I am a member of the marketing team and am directly involved in all marketing activity.

My primary responsibilities included:

-	Complete marketing campaign lifecycle management (creation, execution, analysis and reporting)
-	Website traffic management, analysis, and report generation using Hubspot, Expression Engine, Google Adwords and Google Analytics
-	Event Management – corporate hospitality, industry conferences, partner events, online client engagements, staff and CSR
-	Lead Generation through gated content, website forms, events, social media, website visitor analysis and categorisation
-	Management of leads process between Sales and Marketing
-	Design and implementation of the monthly newsletter
-	Customer & Partner relationship management  
-	Digital design of marketing collateral such as infographics, printed ads, banners, social media imagery, and email templates using Photoshop and InDesign
-	Monitoring of SEO/PPC
-	Website design, development and management

I have gained invaluable experience as Integrity360 have rapidly transitioned from a small team to nearly 150 employees resulting in a successful website relaunch and companywide rebrand which as part of the marketing team I was heavily involved in.

Marketing Executive

Commtech Distribution

Leading UK and Ireland distributor of value added IT solutions specialising in data center infrastructure, unified communications and security solutions.

-	Product promotional strategies
-	Managed both Uk and Irish company websites
-	Aided in the redesign of the websites alongside Digital Marketing Agency Ebow
-	Vendor management
-	UK & Ireland company newsletters
-	Social media management
-	Event organisation and management

Marketing Assistant

Hi, my name's Aisling and I'm the Senior Digital Marketing Manager at Marex, a global financial services platform. 

I lead the restructuring of our digital infrastructure to optimise for conversion, while driving performance and growth across all our digital channels. My focus is on building scalable strategies that blend data-driven insights with creative execution.

If you'd like to connect or collaborate, feel free to reach out!

taplio

The Battle

Nathaniel Bastin

Aisling Corcoran

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?