Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Mastercard

Director, Product Marketing UK&I 

UnLtd

Supporting social entrepreneur's with their product market fit, developing an online sales strategy, testing/analysing results and offering different pathways to scale their business

E-Commerce Mentor

Vocalink | Zapp | Pay by Bank App

Head Of Marketing

Consultant

Marketing Consultant

Head of Online Marketing

The Recipe Kit

Head of Online Marketing (Contract)

broadbandchoices.co.uk

Responsible for:

SEO
PPC
Online Advertising
Social Media
Email

Online Marketing Manager

Forward Internet Group

Senior Search and Online Display Analyst

uSwitch.com

Search and Online Analyst

British Council

Web and Information Officer

With a Masters in E-Commerce and a degree in Computer Science, I bring over 20 years’ experience in digital marketing at both client and agency level. Having worked within Financial Services, Energy and Lifestyle industries, I’ve delivered success through digital marketing best practice and techniques, providing strategic leadership to online businesses.

Leading teams to deliver best in class SEO, PPC, Content, CRO, Social Media, Analytics and more, I’m prepared to roll up my sleeves to get the job done. I bring a track record of delivering results with excellent interpersonal, senior management handling and communication skills. I understand target markets and bring with me a strong passion for working within digital projects and programme based initiatives. Certified in 2015 for both Google Analytics IQ and Google Adwords certified- search & display, I add strategic creativity to any online business. 

SKILLS & TOOLS
•	Paid Media: audit, optimisation, expansion, cpa /roi - Google Adwords, Bing Ads, Facebook, Twitter 
•	Content Marketing/ SEO: audits, keyword strategy, competitor analysis - Screaming Frog, Moz, Searcmetrics
•	CRO:  assessment, systematic testing -  Optimizely, CrazyEgg, Inspectlet, Qualaroo, Olark
•	Analytics – setup, evaluation -  Google Analytics, Mixpanel, Zamarin Insights, Google Tag Manager
•	Email/CRM – provider implementation, optimisation, segmentation, lifecycle workflows  -  MailChimp, ExactTarget, SendGrid

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