Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

SZAdil

Social Media Manager

Youth Media Network Pakistan 

Content Writer

There are more websites than humans on Earth. 
In which...

➡️ Half of them remain unseen
➡️ Half of them fail to convey their true value
➡️ Half of them simply don't convert

And only 1% Websites get

➡️ Searched
➡️ Seen
➡️ Understood
➡️ Convert

So What’s the difference between 1% Websites & remaining 99%?

That 1% Websites..

➡️ Inspire loyalty
➡️ Use clear calls-to-action
➡️ Use emotional connections
➡️ Build trust with their audience
➡️ Clearly communicate their message
➡️ Consistently communicate their mission
➡️ Use simple, concise language
➡️ Optimize for user experience
➡️ Guide visitors effortlessly
➡️ Drive real results


Remaining  99% Websites…

➡️ Fail to engage
➡️ Lack personality
➡️ Leave visitors lost
➡️ Fail to inspire action
➡️ Use dry, generic content
➡️ Lack emotional resonance
➡️ Prioritize aesthetics over function
➡️ Overwhelm with too much information
➡️ Use jargon and technical terms
➡️ Sound like everyone else
➡️ Lack clear objectives
➡️ Lack visual appeal
➡️ Waste potential
➡️ Fail to resonate

But Why Does All Of This Matter?

In today's crowded digital landscape, it's crucial for websites to prioritize their target audience. By doing so, they create a safe space where visitors feel:

1. Understood
2. Valued
3. Inspired

When websites focus on clarity, engagement, conversion-driven design, brand voice, and storytelling, they:

1. Build trust
2. Foster loyalty
3. Drive real results

Your website should be a safe place for your target audience, not an auction of their needs.

P.S. Ready to join the 1% Club? DM me "1% Club & I’ll get back to you.

taplio

The Battle

Nathaniel Bastin

BIsmillah Akif

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